A2 question 1 a

561 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
561
On SlideShare
0
From Embeds
0
Number of Embeds
248
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A2 question 1 a

  1. 1. A2QUESTION1A
  2. 2. POSSIBLE TOPICS•Digital Technology•Creativity•Use of Real Media Texts•Research and Planning•Post Production•Blue represents same essay structure plan for1. Pre-production2. Production3. Post-production
  3. 3. # OF TOPICS?Will you be asked about justone of these?
  4. 4. # OF TOPICS?NO!It may be 1 or 2!
  5. 5. VARIOUS THEORIES“A process needed for problem solving….not a special gift enjoyed by a few but acommon ability processed by most people.” (Jones 1993)Post production, research and planning“The making of new and the re arranging of the old.” (Bently 1997)Conventions of real media, post production, digital technology, creativity“Creativity results from the interaction of a system composed of 3 elements: a culturethat contains symbolic rules, a person who brings novelty into the symbolic domain,and a field of experts who recognize and validate the innovation.” (Csikszentmihalyi1996)Creativity“There is no absolute judgement (on creativity) All judgements are comparisons of onething with another.” (Donald Larning)Conventions of real media, creativity
  6. 6. INTRODUCTIONTEMPLATE1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.This stays the same in every draft!
  7. 7. DIGITALTECHNOLOGY
  8. 8. DIGITAL TECHNOLOGYTIMELINE1. What did you know/use before you started AS?2. What technologies in the R& P phase?3. What technologies in preliminary?1. What did you learn about technologies from doing preliminary?4. What technologies in construction?1. How did your use and knowledge of technologies improve over thedrafts?5. Starting A2, what did you use in AS that you already knew?6. What changes in technologies in A2?7. How did your use and knowledge of technologies improve in theR&P and construction phases in A2 compared to AS?8. Looking back, what technologies can you confidently use/know?
  9. 9. DEBATES IN DTIn terms of skill development, what are the pros and cons ofusing digital technology to make products?How did you use your skills to aid the construction of yourtask?
  10. 10. DIGITALTECHNOLOGIESINTERNET DIGITAL SOFTWARE DIGITAL HARDWAREYoutube (research anduploading)imovieBlogger garageband Sony HD digitalcamcorders & USBuploadingCopyright free music(MP3/MP4 etc)iphoto Digital voice recorder -Streaming sites: BBCiplayer/40D/youtubechannelWebcam (part of iphoto) Digital still cameras(camera or camera onphones)3G Programs to watch = WMP,quicktime, VLCIpad – all the apps youused.Social networking:facebook/twitterPC/MACSlideshare, Flickr, Scribd,prezi,DVD’s to watch (actualDVD, DVD player vsstreaming)
  11. 11. DIGITAL TECHNOLOGY ESSAYPLANINTRODUCTION1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.Part 1: PRE-PRODUCTION 3 examplesCompare AS & A2Part 2: PRODUCTION 3 examplesCompare AS & A2Part 3: POST-PRODUCTION 3 examplesCompare AS & A2CONCLUSION Write a brief conclusion of how digital technologies were used to aid make yourAS/A2 media coursework and summarize what technologies you used
  12. 12. DIGITAL TECHNOLOGY ESSAYPLANNINGPart 1: PRE-PRODUCTION 3 examplesCompare AS & A2Example 1Ex. YoutubeExample 2Ex. Researching realproducts(DVD/streaming)Example 3Ex. BloggerASA2
  13. 13. DIGITAL TECHNOLOGY ESSAYPLANNINGPart 1: PRODUCTION 3 examplesCompare AS & A2Example 1Ex. Still camerasExample 2Ex. camcordersExample 3Ex. Uploadingfootage or othertechnologies?ASA2
  14. 14. DIGITAL TECHNOLOGY ESSAYPLANNINGPart 1: POST-PRODUCTION 3 examplesCompare AS & A2Example 1Ex. Addingsounds/musicExample 2Ex. Editing tool 1Example 3Ex. Editing tool 2ASA2
  15. 15. THEORIESWhat theories/theorists could you connect to digitaltechnology?Theorist Theory Howconnected?1.2.
  16. 16. HOMEWORKComplete the charts for each stage:1. Pre-production2. Production3. Post-productionANDComplete a basic plan for digital technology (not fully writtenessay) by choosing 3 examples for each stage.
  17. 17. CREATIVITY
  18. 18. WHAT IS CREATIVITY?Some basic definitions:‘making of the old, re-arranging of the new’,‘something new that communicates something to someone’,‘something original’.Thinking or behaving imaginatively. It could involveextending/developing or going against/challenging conventions. Whatdid you do in your c/w? Why?What were the restrictions given to you? (You were given specific tasks inAS/A2). After this, what creative processes began? (You choose a genreand had to create an original story)
  19. 19. CREATIVE POINTS TOCONSIDER1. How creative were you in decisions made when creating your c/w?1. How were you creative in the pre-production stages of research and planning?2. How was your product influenced by your lifestyle/relationships/interests? (is anything 100% creative?)2. “Creativity is always constrained by generic conventions”. To what extent did you adhere to or subvert(challenge or omit) conventions in the creation of your media products?3. How were you creative as an individual and in a group? (sharing and developing ideas, the evolution ofideas)4. You must appreciate the balance and importance of using individual/group creativity against usingexisting filming conventions and techniques.5. Did the technologies enhance your creativity? Why or why not?1. How did using digital technologies aid you in your ability to construct a desired product?6. What limited your creativity? (group work/ideas, technology problems, time/deadlines,genre/conventions, other obstacles)
  20. 20. THEORIES FORCREATIVITY“The making of new and the re arranging of the old.” (Bently 1997)Conventions of real media, post production, digital technology,creativity“Creativity results from the interaction of a system composed of 3elements: a culture that contains symbolic rules, a person who bringsnovelty into the symbolic domain, and a field of experts who recognizeand validate the innovation.” (Csikszentmihalyi 1996)Creativity“There is no absolute judgement (on creativity) All judgements arecomparisons of one thing with another.” (Donald Larning)Conventions of real media, creativity
  21. 21. CREATIVITY ESSAY PLANINTRODUCTION1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.Part 1: PRE-PRODUCTION 3 examplesCompare AS & A2Part 2: PRODUCTION 3 examplesCompare AS & A2Part 3: POST-PRODUCTION 3 examplesCompare AS & A2CONCLUSION Write a brief conclusion of how your creativity made your AS/A2 media courseworkcome to life
  22. 22. CREATIVITY ESSAY PLANNINGPart 1: PRE-PRODUCTION 3 examplesCompare AS & A2Example 1Ex. coming up withidea (individualand/or group setting)Example 2Ex. Using/developing/challengingconventionsExample 3Ex. How were yourcreative in yourplanning such as:blogs, storyboards,scripts,*Ex. How were you creative inthe drafting process?ASA2
  23. 23. CREATIVITY ESSAY PLANNINGPart 1: PRODUCTION 3 examplesCompare AS & A2Example 1Ex. Using cameras tofilm your creativeideasExample 2Ex. Ability to createmise-en-scene,actors,costume/propsExample 3Ex. Uploadingfootage or othertechnologies?ASA2
  24. 24. CREATIVITY ESSAY PLANNINGPart 1: POST-PRODUCTION 3 examplesCompare AS & A2Example 1Ex. How were youcreative in Addingsounds/musicExample 2Ex. How were youcreative in yourediting?Example 3Ex. How were youcreative in thedrafting process?(combining old/newfootage to desiredresult)ASA2
  25. 25. THEORIESWhat theories/theorists could you connect to creativity?Theorist Theory Howconnected?1.2.
  26. 26. HOMEWORKComplete the charts for each stage:1. Pre-production2. Production3. Post-productionANDComplete a basic plan for creativity (not fully written essay)by choosing 3 examples for each stage.
  27. 27. USINGCONVENTIONSOF REALMEDIA TEXTS
  28. 28. TIPSBefore planning for this topic, you might want to look at your:-AS evaluation-A2 evaluationThis is clearly related to the 1st question„How does your media product use, develop, challenge forms andconventions of real media products”1. Know your inspirational real media products2. Know the genre and conventions you used/developed/challenged3. Explain WHY your used/developed/challenged4. Explain HOW they are similar and different to real media products
  29. 29. GENRE• ‘Genre’ is a critical tool that helps us study texts and audience responses to texts by dividingthem into categories based on common elements.Daniel Chandler (2001) details that the word genre comes from the word for kind orclass. The term is widely used in rhetoric, literary theory, media theory to refer to a“distinctive type of ‘text’”.• All genres have sub genres (genre within a genre).• This means that they are divided up into more specific categories. Barry Keith Grant (1995)suggests that this allows audiences to identify them specifically by their familiar and whatbecome recognisable characteristics.• Genres are not fixed. They constantly change and evolve over time – your courseworkproductions, are postmodern pieces and/or adapt to changes to advances in technology.Christian Metz (1974) argued that genres go through a typicalcycle of changes during their lifetime.David Buckingham (1993) argues that genre is not... Simply"given" by the culture: rather, it is in a constant process of negotiation and change’.Steve Neale (1995) “genres are processes of systemisation” – they change over time.
  30. 30. WHAT ARE REALMEDIA TEXTSAS A2 main A2 ancillaryExample 1Example 2Example 3Real media texts are the real life texts of your task.AS = real film (various genre) opening sequencesA2 = real TV documentaries + real double page magazine spreads inlisting magazines + newspaper advertsBelow list 3 examples of real texts you were inspired by for your tasks.Write a few bullet points explaining WHAT/HOW it was inspiring for youridea.
  31. 31. WHAT ARECONVENTIONSAny media product has generic conventions in order than an audienceunderstand it’s form and purpose. Conventions are recognizable andfamiliar characteristics that an audience expect to see/experience basedon existing products they have previously seen/experienced.When a media product mostly uses generic conventions, it is conventionalor stereotypical.Example: ‘House of Wax’ = group of attractive, young teenagersgoing on adventure, in isolated place, dumb blondes,sex, disturbed villain who was mistreated and takingit out on ‘normal’ others, blood & gore & torture oftolerable degreeWhen a media product mostly challenges (or omits) generic conventions,it is NOT stereotypical because it breaks the mould.
  32. 32. GENRE &CONVENTIONS IN ASGenre and real inspirational films Conventions of this genre(consider how it has changed over time,therefore how it’s conventions havechanged over time)USEDEVELOPCHALLENGECome up with at least 5-10examples….don’t just say‘horror’…be more specific, we livein a day and age of subgenres!
  33. 33. GENRE &CONVENTIONS IN A2Genre and real inspirationalproductsMAIN & ANCILLARYConventions of this genre(consider how it has changed over time,therefore how it’s conventions havechanged over time)USEDEVELOPCHALLENGECome up with at least 5-10examples….don’t just say‘documentary’…be more specific,we live in a day and age ofsubgenres!
  34. 34. YOUR GENRE &CONVENTIONS IN ASConventionsUSEDConventionsDEVELOPEDConventionsCHALLENGEDSimilarities toinspirationalfilmsDifferencestoinspirationalfilmsGENRE : _________________________
  35. 35. YOUR GENRE &CONVENTIONS IN A2MAINConventionsUSEDConventionsDEVELOPEDConventionsCHALLENGEDSimilarities toinspirationaldocumentariesDifferencestodocumentariesGENRE : _________________________
  36. 36. YOUR GENRE &CONVENTIONS IN A2ANCILLARIESConventionsUSEDConventionsDEVELOPEDConventionsCHALLENGEDSimilarities toinspirationalancillariesDifferencesto ancillariesGENRE : _______________ GENRE : _______________
  37. 37. LIST YOURCONVENTIONS IN ASFill in the chart to know your conventionsRealInspirationalFilmsAnd theirConventionsYourConventionsUSEDYourConventionsDEVELOPEDYourConventionsCHALLENGEDSimilaritiesto realinspirationalfilmSimilaritiesto realinspirationalfilm1.2.3.
  38. 38. LIST YOURCONVENTIONS IN A2Fill in the chart to know your conventionsRealInspirationalDocumentariesAnd theirConventionsYourConventionsUSEDYourConventionsDEVELOPEDYourConventionsCHALLENGEDSimilaritiesto realinspirationaldocumentariesSimilaritiesto realinspirationaldocumentaries1.2.3.
  39. 39. LIST YOURCONVENTIONS IN A2Fill in the chart to know your conventions for ancillaries1. Double page magazine spread 2. Newspaper advertRealInspirationalAncillariesAnd theirConventionsYourConventionsUSEDYourConventionsDEVELOPEDYourConventionsCHALLENGEDSimilaritiesto realinspirationalancillariesSimilaritiesto realinspirationalancillaries1.2.3.
  40. 40. ESSAY PLANSThere are two CONVENTIONS OF REAL MEDIA TEXTS ESSAY PLANSChoose1 (if you choose 1, then create similar charts to digitaltechnology and creativity)Or2
  41. 41. CONVENTIONS OF REAL MEDIATEXTS ESSAY PLAN1.INTRODUCTION1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.Part 1: PRE-PRODUCTION 3 examplesCompare AS & A2Part 2: PRODUCTION 3 examplesCompare AS & A2Part 3: POST-PRODUCTION 3 examplesCompare AS & A2CONCLUSION Write a brief conclusion of how conventions of real media texts were used in aid to create yourAS/A2 media coursework and summarize how they were similar and different to inspirational realmedia products
  42. 42. CONVENTIONS OF REAL MEDIATEXTS ESSAY PLAN2.INTRODUCTION1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.Part 1: INSPIRATIONAL MEDIA PRODUCTS & THEIR CONVENTIONS 3 examplesCompare AS & A2Part 2: CONVENTIONS USED/DEVELOPED/CHALLENGED 3 examplesCompare AS & A2Part 3: HOW YOUR CONVENTIONS ARESIMILAR/DIFFERENT TO REAL MEDIA PRODUCTS 3 examplesCompare AS & A2CONCLUSION Write a brief conclusion of how conventions of real media texts were used in aid to create yourAS/A2 media coursework and summarize how they were similar and different to inspirational realmedia products
  43. 43. THEORIESWhat theories/theorists could you connect to conventions ofreal media texts?Theorist Theory Howconnected?1.2.
  44. 44. HOMEWORKDUE NEXT WEEK(1 WEEK TO COMPLETE!)Complete the charts for your conventions essay plan (1 or2):ANDComplete a 30 minute response for:1. Digital technology2. Creativity3. Conventions of real media texts
  45. 45. R&P & POST-PRODUCTIONAn ‘affect on/effects of’ structure can be applied that takes intoaccount the stages of production to more difficult options:- Research and Planning- Post Production
  46. 46. RESEARCH&PLANNING
  47. 47. NOTESRemember research & planning is part of PRE-PRODUCTIONRemember that research and planning are 2 different things:RESEARCH PLANNING-learning material/key terms-investigating and researching realmedia products-mind mapping (generating ideas)-exploring range of ideas-narrowing down ideas-developing idea-finishing idea-on-going: drafting the planning ideasafter making drafts
  48. 48. ESSAY STRUCTUREINTRODUCTION1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.Part 1: HOW DID YOU COMPLETE EFFECTIVE RESEARCH 2-3 examplesCompare AS & A2Part 2: HOW DID YOU COMPLETE EFFECTIVE PLANNING 2-3 examplesCompare AS & A2Part 3: WHAT WAS THE EFFECT OF YOUR RESEARCH & PLANNING 2-3 examplesON PRODUCTION (can discuss the effect of good/bad research and planning had on production)AND can discuss how you had to update your research & planning in drafts)Compare AS & A2Part 4: WHAT WAS THE EFFECT OF YOUR RESEARCH & PLANNING 2-3 examplesON POST PRODUCTION (can discuss the effect of good/bad research and planning had on post-production)Compare AS & A2CONCLUSION Write a brief conclusion of how you completed research and planning and how it was used in aid tocreate your AS/A2 media coursework and summarize how they were similar and different toinspirational real media products
  49. 49. RESEARCHExample 1Ex. ___________Example 2Ex. __________Example 3Ex. __________ASA2
  50. 50. PLANNINGExample 1Ex. ___________Example 2Ex. __________Example 3Ex. __________ASA2
  51. 51. EFFECT OF R&P ONPRODUCTIONExample 1Ex. ___________Example 2Ex. __________Example 3Ex. __________ASA2
  52. 52. EFFECT OF R&P ONPOST-PRODUCTIONExample 1Ex. ___________Example 2Ex. __________Example 3Ex. __________ASA2
  53. 53. HOMEWORKComplete the charts for your research and planning essayplanYou could complete a response if you wanted to.
  54. 54. POSTPRODUCTION
  55. 55. NOTESConsider the fact you have already completed pre-production, you haveresearched and planned.Consider the fact you have already completed production, you haveshot/filmed/photographed (your raw footage).Remember that post production means EDITING, manipulating rawfootage.You should consider the stage of whole production:What effect did R&P have on post-production?What effect did production have on post-production?It is about editing the form to make meaning of representation,narrative, message etc.
  56. 56. EDITINGYou should consider terms/techniques associated with editing (you can review the editing revision presentation to help you with the terms/meanings)Continuity editing = How the editing techniques are used to create continuous actions180 degree ruleMatch on actionEye-line matchingCross cuttingInsert shots (can be any type of shot)Sound bridging (sound but linked to cont. editing)Pace = What type of pace is used and what is the effect on the audience?Slow, medium, fastEffects on audience = suspense, fear, excitement, on edge of seat, thrill, shock, boredom, calm, relaxed,Time = How is the time being shown through editing? How/why?Story time = the time of the story (ex. 50 years in a 2 hour film….story time is 50 years)Discourse Time = the time taken to tell the story (ex 2 hours to show the story of 50 years, 2 hours is discourse time)Summary, ellipsis, scene, stretch, flashback/flashforwardTime Allocation = How much time the characters/objects have on screen? Link this to their representationTransitions = How a scene goes to the next scene, what type of transition is applied?Straight cuts (no transition, wipe, fade in/fade out, overlap/dissolve, flashing, Graphic match,Special effects = Things applied in editing process that didn‟t happen during filming, usually to enhance somethingBlack and white/sepia, blurring, CGI, ghost trail, animation, colour filters, contrast/lighting, cropping
  57. 57. COMPARING AIMS INAS & A2AS AIM (in post-production) A2 AIM (in post-production)How did you edit/what technologieswere involved in editing process?What tools did you apply to edit?Why?What editing techniques did youapply? Why?What was your aim in your editing(think of purpose of task)?How did the editing make meaning onan your audience?
  58. 58. ESSAY STRUCTUREINTRODUCTION1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.Part 1: WHAT WAS THE EFFECT OF YOUR RESEARCH & PLANNING 2-3 examplesON POST-PRODUCTION (can discuss the effect of good/bad research and planning had on post-production)Compare AS & A2Part 2: WHAT WAS THE EFFECT OF YOUR PRODUCTION 2-3 examplesON POST-PRODUCTION (can discuss the effect of good/bad production had on post-production)Compare AS & A2Part 4: WHAT TOOLS/TECHNIQUES/TECHNOLOGIES DID YOU 2-3 examplesAPPLY IN POST-PRODUCTIONCompare AS & A2Part 3: EXTENSION (only if you can) WHAT WAS THE AIM IN YOUR 2-3 examplesPOST PRODUCTIONCompare AS & A2CONCLUSION Write a brief conclusion of how you completed post-production and how it was used in aid tocreate your AS/A2 media coursework and summarize how they were similar and different toinspirational real media products
  59. 59. EFFECT OF PRE-PRODUCTION ON POST-PRODUCTIONExample 1Ex. ___________Example 2Ex. __________Example 3Ex. __________ASA2
  60. 60. EFFECT OF PRE-PRODUCTION ON POST-PRODUCTIONExample 1Ex. ___________Example 2Ex. __________Example 3Ex. __________ASA2
  61. 61. TOOLS/TECHNIQUES/TECHNOLOGIESExample 1Ex. ___________Example 2Ex. __________Example 3Ex. __________ASA2
  62. 62. HOMEWORKComplete the charts for your research and planning essayplanYou could complete a response if you wanted to.

×