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Creative Commons
Creative Commons



Stanford Professional Publishing Course: 07/15/07
Commons?
Commons?
•Resources that are freely accessible to any member of a given community
Commons?
•Resources that are freely accessible to any member of a given community
     •Natural resources (air, water, parks)
Commons?
•Resources that are freely accessible to any member of a given community
     •Natural resources (air, water, parks)
     •Cultural resources (creative works, scientific works, public knowledge)
Creative Commons
Creative Commons
• Nonprofit org started in December 2002 to help simplify the
  development of a pool of free and legal reusable cultural content
Creative Commons
• Nonprofit org started in December 2002 to help simplify the
  development of a pool of free and legal reusable cultural content
• Provides free tools that let authors, scientists, artists, and educators
  easily mark their creative work with the freedoms they want it to
  carry
Creative Commons
• Nonprofit org started in December 2002 to help simplify the
  development of a pool of free and legal reusable cultural content
• Provides free tools that let authors, scientists, artists, and educators
  easily mark their creative work with the freedoms they want it to
  carry
• CC offers an alternative to full copyright; lets you easily change your
  copyright terms from “All Rights Reserved” to “Some Rights
  Reserved.”
Creative Commons
• Nonprofit org started in December 2002 to help simplify the
  development of a pool of free and legal reusable cultural content
• Provides free tools that let authors, scientists, artists, and educators
  easily mark their creative work with the freedoms they want it to
  carry
• CC offers an alternative to full copyright; lets you easily change your
  copyright terms from “All Rights Reserved” to “Some Rights
  Reserved.”
• Voluntary tools for creating a public good – more freely available
  cultural resources
Why?
©
©
Copyright
Copyright?
Copyright?
 •   Law designed to govern creative and expressive works
Copyright?
 •   Law designed to govern creative and expressive works
 •   We like copyright!
Copyright?
 •   Law designed to govern creative and expressive works
 •   We like copyright!
      • It encourages creation
Copyright?
 •   Law designed to govern creative and expressive works
 •   We like copyright!
      • It encourages creation
      • It promotes dissemination
Copyright?
Copyright?
 •   Applies automatically upon fixation of a creative work
     to tangible form
Copyright?
 •   Applies automatically upon fixation of a creative work
     to tangible form
Copyright?
Copyright?
 •   Grants copyright owner a bundle of exclusive rights
Copy/Distribute   Publicly Perform   Publicly Display   Build Upon   Digitally Distribute
If you want to ...




Copy/Distribute   Publicly Perform        Publicly Display   Build Upon   Digitally Distribute




                         then you need to ASK.
So, what’s the problem?
So, what’s the problem?
•   Digital technologies have revolutionized how
    creative works are made, distributed, and used
So, what’s the problem?
• Digital technologies have revolutionized how
  creative works are made, distributed, and used
• Digital technologies implicate the right to copy
  through the sheer nature of how they work
So, what’s the problem?
• Digital technologies have revolutionized how
  creative works are made, distributed, and used
• Digital technologies implicate the right to copy
  through the sheer nature of how they work
• The potential that digital technologies offer also
  implicates the right to make derivative works
So, what’s the problem?
So, what’s the problem?
• Sometimes full copyright discourages creation and
  dissemination, even though the creator may want to
  encourage these things.
So, what’s the problem?
• Sometimes full copyright discourages creation and
  dissemination, even though the creator may want to
  encourage these things.
   • It can prohibit people who might benefit from
      creative work from being able to legally use it.
So, what’s the problem?
• Sometimes full copyright discourages creation and
  dissemination, even though the creator may want to
  encourage these things.
   • It can prohibit people who might benefit from
      creative work from being able to legally use it.
   • What if you want to give up some of your
      copyright rights and contribute creative work to
      the commons for sharing and reuse?
Creative Commons
 copyright licenses
Provide a legal
infrastructure for creators
    that is both easy to
   understand and use
creativecommons.org
creativecommons.org
License
Three dierent formats
From 50footwave.com
© ThrowingMusic
From 50footwave.com
© ThrowingMusic
Global
Millions of pieces of creative
 content available to the public
 for free and legal use under
 Creative Commons licenses
Search
Using metadata
From yahoo.com
© Yahoo! Inc.
From google.com
© Google
Reuse
Top graphic from charlierose.com
© Charlie Rose Inc.
Photo and text from flickr.com/photos/jurvetson
© Steve Jurvetson
From schmap.com
© Schmap, Inc.
From plos.org
© PLoS
CC+ PLoS




           Screen grab from
           boletinfarmacos.org
           Text translated from a CC-BY
           licensed article that appeared
           in PLoS Medicine in April 2005
CC+ PLoS
• Enables free and legal reuse, such as translations




                                                       Screen grab from
                                                       boletinfarmacos.org
                                                       Text translated from a CC-BY
                                                       licensed article that appeared
                                                       in PLoS Medicine in April 2005
First court case
From flickr.com/photos/adamc1999/
© Adam Curry
From flickr.com/photos/adamc1999/
© Adam Curry
Page from Weekend, which used
Curry’s photos in a way that violated
the CC license
“In principle, Curry owns the copyright in the four photos, and the
photos, by their posting on that website, are subject to the [Creative
Commons] License. Therefore Audax should observe the conditions
that control the use by third parties of the photos as stated in the
License…The claim [...] will therefore be allowed; defendants will be
enjoined from publishing all photos that [Curry] has published on
www.flickr.com, unless this occurs in accordance with the conditions of
the License.”
                          Curry v. Audax, District Court of Amsterdam – March 9, 2006,
            Interim measure, Case no. 334492 / KG 06-176 SR
In use
From ocw.mit.edu
© MIT
From pumpaudio.com
© Pump Audio
From goodmagazine.com
© GOOD Magazine
From gatehousemedia.com
© GateHouse Media, Inc.
Wired cover and CD design
© Conde Nast
From scoopt.com
© Scoopt
From lulu.com
© Lulu, Inc.
Some Rights Reserved
Except where noted, the contents of this presentation are licensed to the public under the
     Creative Commons Attribution license. The terms of this license are available at
                    http://creativecommons.org/licenses/by/3.0/.

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Creative Commons Presentation for the 2007 Stanford Professional Publishing Course (PDF format)

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  • 4. Creative Commons Stanford Professional Publishing Course: 07/15/07
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  • 7. Commons? •Resources that are freely accessible to any member of a given community
  • 8. Commons? •Resources that are freely accessible to any member of a given community •Natural resources (air, water, parks)
  • 9. Commons? •Resources that are freely accessible to any member of a given community •Natural resources (air, water, parks) •Cultural resources (creative works, scientific works, public knowledge)
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  • 12. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content
  • 13. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content • Provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry
  • 14. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content • Provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry • CC offers an alternative to full copyright; lets you easily change your copyright terms from “All Rights Reserved” to “Some Rights Reserved.”
  • 15. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content • Provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry • CC offers an alternative to full copyright; lets you easily change your copyright terms from “All Rights Reserved” to “Some Rights Reserved.” • Voluntary tools for creating a public good – more freely available cultural resources
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  • 17. Why?
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  • 19. ©
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  • 23. Copyright? • Law designed to govern creative and expressive works
  • 24. Copyright? • Law designed to govern creative and expressive works • We like copyright!
  • 25. Copyright? • Law designed to govern creative and expressive works • We like copyright! • It encourages creation
  • 26. Copyright? • Law designed to govern creative and expressive works • We like copyright! • It encourages creation • It promotes dissemination
  • 28. Copyright? • Applies automatically upon fixation of a creative work to tangible form
  • 29. Copyright? • Applies automatically upon fixation of a creative work to tangible form
  • 31. Copyright? • Grants copyright owner a bundle of exclusive rights
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  • 46. Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute
  • 47. If you want to ... Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute then you need to ASK.
  • 48. So, what’s the problem?
  • 49. So, what’s the problem? • Digital technologies have revolutionized how creative works are made, distributed, and used
  • 50. So, what’s the problem? • Digital technologies have revolutionized how creative works are made, distributed, and used • Digital technologies implicate the right to copy through the sheer nature of how they work
  • 51. So, what’s the problem? • Digital technologies have revolutionized how creative works are made, distributed, and used • Digital technologies implicate the right to copy through the sheer nature of how they work • The potential that digital technologies offer also implicates the right to make derivative works
  • 52. So, what’s the problem?
  • 53. So, what’s the problem? • Sometimes full copyright discourages creation and dissemination, even though the creator may want to encourage these things.
  • 54. So, what’s the problem? • Sometimes full copyright discourages creation and dissemination, even though the creator may want to encourage these things. • It can prohibit people who might benefit from creative work from being able to legally use it.
  • 55. So, what’s the problem? • Sometimes full copyright discourages creation and dissemination, even though the creator may want to encourage these things. • It can prohibit people who might benefit from creative work from being able to legally use it. • What if you want to give up some of your copyright rights and contribute creative work to the commons for sharing and reuse?
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  • 64. Provide a legal infrastructure for creators that is both easy to understand and use
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  • 79. Millions of pieces of creative content available to the public for free and legal use under Creative Commons licenses
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  • 86. Reuse
  • 87. Top graphic from charlierose.com © Charlie Rose Inc. Photo and text from flickr.com/photos/jurvetson © Steve Jurvetson
  • 90. CC+ PLoS Screen grab from boletinfarmacos.org Text translated from a CC-BY licensed article that appeared in PLoS Medicine in April 2005
  • 91. CC+ PLoS • Enables free and legal reuse, such as translations Screen grab from boletinfarmacos.org Text translated from a CC-BY licensed article that appeared in PLoS Medicine in April 2005
  • 95. Page from Weekend, which used Curry’s photos in a way that violated the CC license
  • 96. “In principle, Curry owns the copyright in the four photos, and the photos, by their posting on that website, are subject to the [Creative Commons] License. Therefore Audax should observe the conditions that control the use by third parties of the photos as stated in the License…The claim [...] will therefore be allowed; defendants will be enjoined from publishing all photos that [Curry] has published on www.flickr.com, unless this occurs in accordance with the conditions of the License.” Curry v. Audax, District Court of Amsterdam – March 9, 2006, Interim measure, Case no. 334492 / KG 06-176 SR
  • 102. Wired cover and CD design © Conde Nast
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  • 107. Some Rights Reserved Except where noted, the contents of this presentation are licensed to the public under the Creative Commons Attribution license. The terms of this license are available at http://creativecommons.org/licenses/by/3.0/.