3. Creating a
dialogue
• The social media platform would
aim at creating a dialogue around
the content that is being created on
the platform
• Connections would be created via
content which is relative to the
users
4. Driving traffic
• The campaign target would not just
to keep the dialogue on the social
media platforms but the
conversations would be taken
driven to the blog
• Sharing the content in the right
language would aim at driving the
traffic to the website
5. COMMUNICATION
Strong call for action
Fun
Informative
Excited and
Filled with enthusiasm
Emotional Connect
6. WHERE? SOCIAL
INTERACT & MEDIA
ENGAGE
ENTERTAIN
One-on-one Facebook
dialogue Youtube
Recognize Twitter
Immediate Humor posts Blog
information Relevant Stories Mobile
Emotional Virality
Connect
Storytelling
7. Consumer Profile:
MF 15-35
Weekday
Weekday Morning Weekday Evening
Afternoon
• Wakes up at 8 am in • Spends the • Evening is spent with
the morning afternoon at their friends in the
• Have the first meal institution with neighborhood
of the day with the their friends • Hangs out at local
family • Passes their time café
• Heads to online on various • Plays games on
collage/university. social media consoles
• Commutes with networks
friends and listen to • Watches a lot of
radio/ music on videos and other
their devices while content online
they are on their .
way.
• Checks email, social
media networks on
their cell phone
8. I am the new age user – I like customized content,
I want to feel to feel empowered. I am filled
with energy and want to be a part of something
bigger. I am adaptable, quick, informed and
ready to volunteer
OUR TARGET USER
10. Voice of this campaign is to
The Idea
it!
promote the content by allowing user
to not just contribute but also
support the cause that they believe in.
Users would here be advocating the
cause that they believe in. They would
be voicing the cause and the loudest
voice would be something that would
become the official cause.
The official voice would then be acted
on accordingly
12. Activating mobile
Taking the dialogue to the
most intimate screen a Mobile
App would be created for the
campaign.
The app would feature all the
cause that are voiced loud.
The users would also be able
to voice any cause from there
only
13. Voice it – Mobile
App
Raise a
Top voices
cause
Voice a Share a
cause voice
16. The Wanderer
The idea here is to connect to the
larger audience by creating cultural
relevance.
A virtual character would be set up,
this character would be travelling
across various cultures and creating
dialogue on regarding the causes of
the destination
Dialogue would be created with the
locals
17. Paid Media
Facebook adverts would be to recruit
users and promote the content being
created on the blog and the fan page
