2. 
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5. http://www.flickr.com/photos/thereisnophoto/2828589483/sizes/l/

6. http://wottoncool.wordpress.com/2008/05/page/2/

7. http://www.flickr.com/photos/sammers05/3800375646/sizes/l/

11. Why is it relevant?

12. Nielsen - Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most.
Nielsenwire available at http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/

13. Social Media Has
Overtaken Porn as #1
Activity on the Web
Socialnomics - Statistics Show Social Media Is Bigger Than You Think
Socialnomics available at http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/

15. More than7million active users in the
Netherlands and growing…
…75% of the users is between 18 and 44 years old.

16. Techcrunch– Twitter Users. Available at: http://techcrunch.com/2010/10/31/twitter-users/
Convinceandconvert – Available at: http://www.convinceandconvert.com/twitter/7-surprising-statistics-about-twitter-in-america/
Edison Research. Available at: http://www.edisonresearch.com/twitter_usage_2010.php

17. when it comes to the use
of social networks
Trouw – Available at: http://www.trouw.nl/nieuws/nederland/article3372709.ece/Nederlandse_jongeren_in_top_EU_gebruik_netwerksites.html

18. YouTubeStatistics. Available at: http://www.youtube.com/t/fact_sheet
IBM Consumer Study: http://www.marketingcharts.com/television/ibm-consumer-study-internet-rivals-declining-tv-as-primary-media-source-1340/

25. 
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28. Conversion
• Provide and show
solutions
Interaction
• Optimize your
• Connect with you channels, content and
audience propositions
• Stimulate interaction • Create and maintain
Participate • Grow and maintain value
your audience
• Start your accounts and • Find their problems and
channels needs
• Be active and participate
• Learn, and share you
thoughts and ideas]
Listen • Find and define
expectations
• Define and find your
audience
• Select your channels
and platforms
• Set your strategy
and goals

31. 
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33. 
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34. 
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38. Heineken: Made to Entertain
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39. Heineken: Made to Entertain

40. 




“Heineken…
…Made to Entertain”

45. 




46. Quantitative: Qualitative:
• Sales • Satisfaction
• New leads • Loyalty
• New qualified subscribers • Authority
• Friends/followers/likes • Interaction
• Comments/retweets • Feedback
• Etc. • Etc.

47.  Number of influential people who tweet something about us
 Number of influential blogs that linked to us
 Number of repeating, unique visitors to our website our channels
 Number of new customers / sales
 Number of people who filled in the “get more info” form
 Number of people who used a specific coupon that is associated with this campaign
 Number of minutes a day we are nice to customers
 Number of features suggested by users that we actually implement
 Number of people in a specific location / demographic who follow us on twitter
 Number of new things we discovered about (online) customers that we never knew before
 Reduction in support, marketing, and PR costs
 Increase in Pagerank, site interaction, conversion
 Etc…

48.  Number of influential people who tweet something about us
 Number of influential blogs that linked to us
 Number of repeating, unique visitors to our website our channels
 Number of new customers / sales
 Number of people who filled in the “get more info” form
 Number of people who used a specific coupon that is associated with this campaign
 Number of minutes a day we are nice to customers
 Number of features suggested by users that we actually implement
 Number of people in a specific location / demographic who follow us on twitter
 Number of new things we discovered about (online) customers that we never knew before
 Reduction in support, marketing, and PR costs
 Increase in Pagerank, site interaction, conversion
 Etc…

53.  Loyalty  Conversion
 Trust  Visits
 Passion  Market reach
 Interaction  Sales
 Brand Awareness  PR exposure
 Reputation  Marketing budget
 etc…  etc…

54. •
•
•
•
•
•
•
•
•
•
•
•
•

55. 
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
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56.  Number of influential people who tweet something about us
 Number of influential blogs that linked to us
 Number of repeating, unique visitors to our website our channels
 Number of new customers / sales
 Number of people who filled in the “get more info” form
 Number of people who used a specific coupon that is associated with this campaign
 Number of minutes a day we are nice to customers
 Number of features suggested by users that we actually implement
 Number of people in a specific location / demographic who follow us on twitter
 Number of new things we discovered about (online) customers that we never knew before
 Reduction in support, marketing, and PR costs
 Increase in Pagerank, site interaction, conversion
 Etc…

60.  Number of influential people who tweet something about us
 Number of influential blogs that linked to us
 Number of repeating, unique visitors to our website our channels
 Number of new customers / sales
 Number of people who filled in the “get more info” form
 Number of people who used a specific coupon that is associated with this campaign
 Number of minutes a day we are nice to customers
 Number of features suggested by users that we actually implement
 Number of people in a specific location / demographic who follow us on twitter
 Number of new things we discovered about (online) customers that we never knew before
 Reduction in support, marketing, and PR costs
 Increase in Pagerank, site interaction, conversion
 Etc…

67. • Obama Times photo:
http://www.flickr.com/photos/trojanguy/2819833430/
• Bamboo Trees
http://www.flickr.com/photos/visbeek/4115153863/
• Discussionhttp://unleashthegoddess.wordpress.com/2
010/08/29/live-your-dreams-discussion/
• Digital native
http://customersrock.wordpress.com/2006/12/16/loya
lty-innovation-and-the-gaming-console-war/
• Pin http://websitebusiness.ca/our-prices/