SlideShare a Scribd company logo

Social Media Marketing Content Concept: Social Media Marketing Day @Your Desk

•
•
Michael Leander
Michael Leander

Michael Leander's presentation for the Social Media Marketing Day @Your Desk on 11 April 2011. Event organized by Markedu. More info here: http://www.markedu.com/web-seminars

1 of 21
Download to read offline
The social media marketing content concept • Michael Leander • leander@michaelleander.com • mLn@fokusintegrated.com
For more like this – get newsletter http://michaelleander.com/newsletter.html
Dictionary definition A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services provide a variety of ways for users to interact.. (and engage and recommend and…) 3
UNDERSTANDING THE DRIVING FORCES OF COMMUNITIES THE MORE CONTENT YOU HAVE THE MORE USERS YOU WILL GET. THE MORE USERS YOU HAVE THE MORE CONTENT YOU WILL GET. THE BETTER YOU MATCH CONTENT AND USERS TO USER PROFILES THE MORE USERS AND CONTENT YOU WILL GET. THE EASIER IT IS TO DO TRANSACTIONS THE MORE USERS YOU WILL ATTRACT. EXCLUSIVITY AND BEING SPECIAL IS STILL IN PLAY 4
Attract attention is NOT the problem for most of us
Learn about your audience before you develop your content concept • Who/where are they? • What are their interests? • What are their problems? • What sort of bandwidth connection? • What else do they like? Let’ see an example next...
Target Eyeballs Channels groups Start with you content concept Uniqueness Stories and media Content Sub Production Creative concept concepts processes/repurpose Analytics Measure Conversion success ROMI
The conventional approach • Add value • Participate in the conversation • Don’t spam • Don’t talk too much about yourself • Beware of frequency of offers vs. value adding info
Is this offensive?
Content and publishing processes
To consider regarding content • Whom is responsible for content? • What is the flow of distribution? • Whom responds to messages/comments? • Whom ignites the conversation and how frequently? • What can we do, what wont we do, what should we avoid, whom makes the decision?
How and where are people receiving the stream? Fitting into the stream for maximum eyeballs...
• Campaigns • Attach content to campaign • Measure effect of campaign • Measure effect of content
THE STREAM MIX
MEASURING 27 18 22 21 0 29 39 41 14 34
Videos tutorial coming soon Twitter in 12 minutes per day http://www.twitter.com/michaelleander
Click here to register now http://www.markedu.com/100

Recommended

Social Media Concept & Benefits
Social Media Concept & BenefitsSocial Media Concept & Benefits
Social Media Concept & Benefits
Vivacious Vidhi
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
Sean Joan
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
Andrew Schwartz
 
Open Graph Protocol
Open Graph ProtocolOpen Graph Protocol
Open Graph Protocol
Vivacious Vidhi
 
Die ersten Schritte mit Google+
Die ersten Schritte mit Google+Die ersten Schritte mit Google+
Die ersten Schritte mit Google+
beebop media
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
The Espresso Group
 
The World's Biggest Social Media Team
The World's Biggest Social Media TeamThe World's Biggest Social Media Team
The World's Biggest Social Media Team
TourismAustralia
 
Concept of operations management
Concept of operations managementConcept of operations management
Concept of operations management
Anupam Kumar
 

Recommended

Social Media Concept & Benefits
Social Media Concept & BenefitsSocial Media Concept & Benefits
Social Media Concept & Benefits
Vivacious Vidhi
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
Sean Joan
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
Andrew Schwartz
 
Open Graph Protocol
Open Graph ProtocolOpen Graph Protocol
Open Graph Protocol
Vivacious Vidhi
 
Die ersten Schritte mit Google+
Die ersten Schritte mit Google+Die ersten Schritte mit Google+
Die ersten Schritte mit Google+
beebop media
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
The Espresso Group
 
The World's Biggest Social Media Team
The World's Biggest Social Media TeamThe World's Biggest Social Media Team
The World's Biggest Social Media Team
TourismAustralia
 
Concept of operations management
Concept of operations managementConcept of operations management
Concept of operations management
Anupam Kumar
 
This Social Media Marketing Concept is Very Effective for Andre Lehrer
This Social Media Marketing Concept is Very Effective for Andre LehrerThis Social Media Marketing Concept is Very Effective for Andre Lehrer
This Social Media Marketing Concept is Very Effective for Andre Lehrer
AndreLehrer
 
Facebook Marketing Webinar with Michael Leander
Facebook Marketing Webinar with Michael LeanderFacebook Marketing Webinar with Michael Leander
Facebook Marketing Webinar with Michael Leander
Michael Leander
 
N2Vlabs Talks
N2Vlabs TalksN2Vlabs Talks
N2Vlabs TalksBeth Kanter
 
What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?
4Good.org
 
Social and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael LeanderSocial and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael Leander
Michael Leander
 
Content as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black WorkshopContent as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black Workshop
Sara Wachter-Boettcher
 
What Is A Brand And What Does It Matter?
What Is A Brand And What Does It Matter?What Is A Brand And What Does It Matter?
What Is A Brand And What Does It Matter?
4Good.org
 
Facebook Marketing by Michael Leander
Facebook Marketing by Michael LeanderFacebook Marketing by Michael Leander
Facebook Marketing by Michael Leander
Markedu - Innovative Marketing Education
 
European Communication School: social media session 4
European Communication School: social media session 4European Communication School: social media session 4
European Communication School: social media session 4Richard Stacy
 
Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...
Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...
Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...
Alterian
 
Old School vs. New School Brief
Old School vs. New School BriefOld School vs. New School Brief
Old School vs. New School Brief
More Than Advertising
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content Marketing
brand new media global (BNM)
 
What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?
4Good.org
 
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
CanadaHelps / MyCharityConnects
 
20100121 Tno Achmea Co Creation Masterclass For Nhtv
20100121 Tno Achmea Co Creation Masterclass For Nhtv20100121 Tno Achmea Co Creation Masterclass For Nhtv
20100121 Tno Achmea Co Creation Masterclass For Nhtv
Martijn Staal
 
Social media mba alumni 260612
Social media mba alumni 260612Social media mba alumni 260612
Social media mba alumni 260612
Brian Jørgensen
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketing
Deirdre Walsh
 
"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)
"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)
"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)
One World Studios Ltd.
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
Joe Edwards
 
Social analytics apr24'12_marklein-1
Social analytics apr24'12_marklein-1Social analytics apr24'12_marklein-1
Social analytics apr24'12_marklein-1
ronpiovesan
 
Digital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in DubaiDigital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in Dubai
Michael Leander
 
Improve your email marketing results
Improve your email marketing resultsImprove your email marketing results
Improve your email marketing results
Michael Leander
 

More Related Content

Similar to Social Media Marketing Content Concept: Social Media Marketing Day @Your Desk

This Social Media Marketing Concept is Very Effective for Andre Lehrer
This Social Media Marketing Concept is Very Effective for Andre LehrerThis Social Media Marketing Concept is Very Effective for Andre Lehrer
This Social Media Marketing Concept is Very Effective for Andre Lehrer
AndreLehrer
 
Facebook Marketing Webinar with Michael Leander
Facebook Marketing Webinar with Michael LeanderFacebook Marketing Webinar with Michael Leander
Facebook Marketing Webinar with Michael Leander
Michael Leander
 
What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?
4Good.org
 
Social and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael LeanderSocial and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael Leander
Michael Leander
 
Content as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black WorkshopContent as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black Workshop
Sara Wachter-Boettcher
 
What Is A Brand And What Does It Matter?
What Is A Brand And What Does It Matter?What Is A Brand And What Does It Matter?
What Is A Brand And What Does It Matter?
4Good.org
 
Facebook Marketing by Michael Leander
Facebook Marketing by Michael LeanderFacebook Marketing by Michael Leander
Facebook Marketing by Michael Leander
Markedu - Innovative Marketing Education
 
European Communication School: social media session 4
European Communication School: social media session 4European Communication School: social media session 4
European Communication School: social media session 4Richard Stacy
 
Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...
Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...
Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...
Alterian
 
Old School vs. New School Brief
Old School vs. New School BriefOld School vs. New School Brief
Old School vs. New School Brief
More Than Advertising
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content Marketing
brand new media global (BNM)
 
What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?
4Good.org
 
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
CanadaHelps / MyCharityConnects
 
20100121 Tno Achmea Co Creation Masterclass For Nhtv
20100121 Tno Achmea Co Creation Masterclass For Nhtv20100121 Tno Achmea Co Creation Masterclass For Nhtv
20100121 Tno Achmea Co Creation Masterclass For Nhtv
Martijn Staal
 
Social media mba alumni 260612
Social media mba alumni 260612Social media mba alumni 260612
Social media mba alumni 260612
Brian Jørgensen
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketing
Deirdre Walsh
 
"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)
"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)
"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)
One World Studios Ltd.
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
Joe Edwards
 
Social analytics apr24'12_marklein-1
Social analytics apr24'12_marklein-1Social analytics apr24'12_marklein-1
Social analytics apr24'12_marklein-1
ronpiovesan
 

Similar to Social Media Marketing Content Concept: Social Media Marketing Day @Your Desk (20)

This Social Media Marketing Concept is Very Effective for Andre Lehrer
This Social Media Marketing Concept is Very Effective for Andre LehrerThis Social Media Marketing Concept is Very Effective for Andre Lehrer
This Social Media Marketing Concept is Very Effective for Andre Lehrer
 
Facebook Marketing Webinar with Michael Leander
Facebook Marketing Webinar with Michael LeanderFacebook Marketing Webinar with Michael Leander
Facebook Marketing Webinar with Michael Leander
 
N2Vlabs Talks
N2Vlabs TalksN2Vlabs Talks
N2Vlabs Talks
 
What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?
 
Social and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael LeanderSocial and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael Leander
 
Content as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black WorkshopContent as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black Workshop
 
What Is A Brand And What Does It Matter?
What Is A Brand And What Does It Matter?What Is A Brand And What Does It Matter?
What Is A Brand And What Does It Matter?
 
Facebook Marketing by Michael Leander
Facebook Marketing by Michael LeanderFacebook Marketing by Michael Leander
Facebook Marketing by Michael Leander
 
European Communication School: social media session 4
European Communication School: social media session 4European Communication School: social media session 4
European Communication School: social media session 4
 
Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...
Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...
Internet World 2010 - How to Implement a Social Media Marketing Strategy in 9...
 
Old School vs. New School Brief
Old School vs. New School BriefOld School vs. New School Brief
Old School vs. New School Brief
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content Marketing
 
What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?
 
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
 
20100121 Tno Achmea Co Creation Masterclass For Nhtv
20100121 Tno Achmea Co Creation Masterclass For Nhtv20100121 Tno Achmea Co Creation Masterclass For Nhtv
20100121 Tno Achmea Co Creation Masterclass For Nhtv
 
Social media mba alumni 260612
Social media mba alumni 260612Social media mba alumni 260612
Social media mba alumni 260612
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketing
 
"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)
"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)
"C" Doesn't Stand for Chocolate (Ahava Leibtag, AhaMedia.com)
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
Social analytics apr24'12_marklein-1
Social analytics apr24'12_marklein-1Social analytics apr24'12_marklein-1
Social analytics apr24'12_marklein-1
 

More from Michael Leander

Digital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in DubaiDigital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in Dubai
Michael Leander
 
Improve your email marketing results
Improve your email marketing resultsImprove your email marketing results
Improve your email marketing results
Michael Leander
 
Innowave Summit Keynote Presentation Michael Leander
Innowave Summit Keynote Presentation Michael LeanderInnowave Summit Keynote Presentation Michael Leander
Innowave Summit Keynote Presentation Michael Leander
Michael Leander
 
State of Email Marketing Europe - Email marketing and marketing automation re...
State of Email Marketing Europe - Email marketing and marketing automation re...State of Email Marketing Europe - Email marketing and marketing automation re...
State of Email Marketing Europe - Email marketing and marketing automation re...
Michael Leander
 
Digital Business Transformation Workshop in Rwanda
Digital Business Transformation Workshop in RwandaDigital Business Transformation Workshop in Rwanda
Digital Business Transformation Workshop in Rwanda
Michael Leander
 
Digital Business Transformation Workshop in Kigali
Digital Business Transformation Workshop in KigaliDigital Business Transformation Workshop in Kigali
Digital Business Transformation Workshop in Kigali
Michael Leander
 
Marketing automation netværksmøde i Danmark
Marketing automation netværksmøde i DanmarkMarketing automation netværksmøde i Danmark
Marketing automation netværksmøde i Danmark
Michael Leander
 
EDDM Awards - Email marketing and data driven marketing awards EMEA
EDDM Awards - Email marketing and data driven marketing awards EMEAEDDM Awards - Email marketing and data driven marketing awards EMEA
EDDM Awards - Email marketing and data driven marketing awards EMEA
Michael Leander
 
Email Marketing Assessment Template for Success
Email Marketing Assessment Template for SuccessEmail Marketing Assessment Template for Success
Email Marketing Assessment Template for Success
Michael Leander
 
Social media and analytics Masterclass India
Social media and analytics Masterclass IndiaSocial media and analytics Masterclass India
Social media and analytics Masterclass India
Michael Leander
 
Digital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaDigital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in Kenya
Michael Leander
 
5 Critical Skills for Digital Marketing Careers
5 Critical Skills for Digital Marketing Careers5 Critical Skills for Digital Marketing Careers
5 Critical Skills for Digital Marketing Careers
Michael Leander
 
Marketing course in Nairobi Kenya
Marketing course in Nairobi KenyaMarketing course in Nairobi Kenya
Marketing course in Nairobi Kenya
Michael Leander
 
Mobile and Digital Marketing Masterclass in Nairobi, Kenya
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMobile and Digital Marketing Masterclass in Nairobi, Kenya
Mobile and Digital Marketing Masterclass in Nairobi, Kenya
Michael Leander
 
CMA Marketing Course Dubai
CMA Marketing Course DubaiCMA Marketing Course Dubai
CMA Marketing Course Dubai
Michael Leander
 
Digital and mobile marketing masterclass Tanzania
Digital and mobile marketing masterclass TanzaniaDigital and mobile marketing masterclass Tanzania
Digital and mobile marketing masterclass Tanzania
Michael Leander
 
Kenya Chartered Marketing Analyst Certificate Course
Kenya Chartered Marketing Analyst Certificate CourseKenya Chartered Marketing Analyst Certificate Course
Kenya Chartered Marketing Analyst Certificate Course
Michael Leander
 
Fixing your email- and data driven marketing - on demand content
Fixing your email- and data driven marketing - on demand contentFixing your email- and data driven marketing - on demand content
Fixing your email- and data driven marketing - on demand content
Michael Leander
 
Bausteine guten Daten-Marketings - One to One interview
Bausteine guten Daten-Marketings - One to One interviewBausteine guten Daten-Marketings - One to One interview
Bausteine guten Daten-Marketings - One to One interview
Michael Leander
 
Data driven marketing and email marketing conference
Data driven marketing and email marketing conferenceData driven marketing and email marketing conference
Data driven marketing and email marketing conference
Michael Leander
 

More from Michael Leander (20)

Digital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in DubaiDigital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in Dubai
 
Improve your email marketing results
Improve your email marketing resultsImprove your email marketing results
Improve your email marketing results
 
Innowave Summit Keynote Presentation Michael Leander
Innowave Summit Keynote Presentation Michael LeanderInnowave Summit Keynote Presentation Michael Leander
Innowave Summit Keynote Presentation Michael Leander
 
State of Email Marketing Europe - Email marketing and marketing automation re...
State of Email Marketing Europe - Email marketing and marketing automation re...State of Email Marketing Europe - Email marketing and marketing automation re...
State of Email Marketing Europe - Email marketing and marketing automation re...
 
Digital Business Transformation Workshop in Rwanda
Digital Business Transformation Workshop in RwandaDigital Business Transformation Workshop in Rwanda
Digital Business Transformation Workshop in Rwanda
 
Digital Business Transformation Workshop in Kigali
Digital Business Transformation Workshop in KigaliDigital Business Transformation Workshop in Kigali
Digital Business Transformation Workshop in Kigali
 
Marketing automation netværksmøde i Danmark
Marketing automation netværksmøde i DanmarkMarketing automation netværksmøde i Danmark
Marketing automation netværksmøde i Danmark
 
EDDM Awards - Email marketing and data driven marketing awards EMEA
EDDM Awards - Email marketing and data driven marketing awards EMEAEDDM Awards - Email marketing and data driven marketing awards EMEA
EDDM Awards - Email marketing and data driven marketing awards EMEA
 
Email Marketing Assessment Template for Success
Email Marketing Assessment Template for SuccessEmail Marketing Assessment Template for Success
Email Marketing Assessment Template for Success
 
Social media and analytics Masterclass India
Social media and analytics Masterclass IndiaSocial media and analytics Masterclass India
Social media and analytics Masterclass India
 
Digital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaDigital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in Kenya
 
5 Critical Skills for Digital Marketing Careers
5 Critical Skills for Digital Marketing Careers5 Critical Skills for Digital Marketing Careers
5 Critical Skills for Digital Marketing Careers
 
Marketing course in Nairobi Kenya
Marketing course in Nairobi KenyaMarketing course in Nairobi Kenya
Marketing course in Nairobi Kenya
 
Mobile and Digital Marketing Masterclass in Nairobi, Kenya
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMobile and Digital Marketing Masterclass in Nairobi, Kenya
Mobile and Digital Marketing Masterclass in Nairobi, Kenya
 
CMA Marketing Course Dubai
CMA Marketing Course DubaiCMA Marketing Course Dubai
CMA Marketing Course Dubai
 
Digital and mobile marketing masterclass Tanzania
Digital and mobile marketing masterclass TanzaniaDigital and mobile marketing masterclass Tanzania
Digital and mobile marketing masterclass Tanzania
 
Kenya Chartered Marketing Analyst Certificate Course
Kenya Chartered Marketing Analyst Certificate CourseKenya Chartered Marketing Analyst Certificate Course
Kenya Chartered Marketing Analyst Certificate Course
 
Fixing your email- and data driven marketing - on demand content
Fixing your email- and data driven marketing - on demand contentFixing your email- and data driven marketing - on demand content
Fixing your email- and data driven marketing - on demand content
 
Bausteine guten Daten-Marketings - One to One interview
Bausteine guten Daten-Marketings - One to One interviewBausteine guten Daten-Marketings - One to One interview
Bausteine guten Daten-Marketings - One to One interview
 
Data driven marketing and email marketing conference
Data driven marketing and email marketing conferenceData driven marketing and email marketing conference
Data driven marketing and email marketing conference
 

Recently uploaded

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 

Recently uploaded (20)

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 

Social Media Marketing Content Concept: Social Media Marketing Day @Your Desk

  • 1. The social media marketing content concept • Michael Leander • leander@michaelleander.com • mLn@fokusintegrated.com
  • 2. For more like this – get newsletter http://michaelleander.com/newsletter.html
  • 3. Dictionary definition A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services provide a variety of ways for users to interact.. (and engage and recommend and…) 3
  • 4. UNDERSTANDING THE DRIVING FORCES OF COMMUNITIES THE MORE CONTENT YOU HAVE THE MORE USERS YOU WILL GET. THE MORE USERS YOU HAVE THE MORE CONTENT YOU WILL GET. THE BETTER YOU MATCH CONTENT AND USERS TO USER PROFILES THE MORE USERS AND CONTENT YOU WILL GET. THE EASIER IT IS TO DO TRANSACTIONS THE MORE USERS YOU WILL ATTRACT. EXCLUSIVITY AND BEING SPECIAL IS STILL IN PLAY 4
  • 5.
  • 6. Attract attention is NOT the problem for most of us
  • 7.
  • 8. Learn about your audience before you develop your content concept • Who/where are they? • What are their interests? • What are their problems? • What sort of bandwidth connection? • What else do they like? Let’ see an example next...
  • 9. Target Eyeballs Channels groups Start with you content concept Uniqueness Stories and media Content Sub Production Creative concept concepts processes/repurpose Analytics Measure Conversion success ROMI
  • 10. The conventional approach • Add value • Participate in the conversation • Don’t spam • Don’t talk too much about yourself • Beware of frequency of offers vs. value adding info
  • 13. To consider regarding content • Whom is responsible for content? • What is the flow of distribution? • Whom responds to messages/comments? • Whom ignites the conversation and how frequently? • What can we do, what wont we do, what should we avoid, whom makes the decision?
  • 14. How and where are people receiving the stream? Fitting into the stream for maximum eyeballs...
  • 15.
  • 16. • Campaigns • Attach content to campaign • Measure effect of campaign • Measure effect of content
  • 17.
  • 19. MEASURING 27 18 22 21 0 29 39 41 14 34
  • 20. Videos tutorial coming soon Twitter in 12 minutes per day http://www.twitter.com/michaelleander
  • 21. Click here to register now http://www.markedu.com/100