The document summarizes an agenda for a workshop on open innovation. The agenda includes discussions on how open innovation can lead to better products faster and cheaper, asking interesting questions, collaboration mindsets and business empathy, and two models of open innovation called Discover and Jam. The workshop aims to help participants develop an open innovation challenge for their company and provide feedback on developing interesting questions. It also discusses skills needed for collaboration and dos and don'ts of communicating with partners in open innovation.

1. Mini Open Innovation AcceleratorOctober 5thth 2010 10/10/10 1

2. Today’s Agenda How open innovation can get you better new products, faster, cheaper 1100 Coffee 1130 Asking Interesting Questions 1230 Collaboration mindsets and Business Empathy 1300 Close followed by lunch

3. 10/10/10 3 Reluctant PioneersLego Lego Mindstorms is their most successful product range ever and has helped shift their strategy from a toy manufacturer to an innovation platform.

4. 10/10/10 4 Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand. Introducing Open Innovation (Confucius, BC 450)

5. 10/10/10 5 The 5-minute joint venture Collaboration Catalyst

6. 10/10/10 6 Feedback 5 Minute Joint Venture

7. 10/10/10 7 Innovating with partners by sharing the risks and the rewards Introducing Open Innovation

8. The Solutions are Out There NassimTaleb

9. Developing Peripheral Vision 10/10/10 9

10. Becoming Innovation Detectives © 100%Open 2010

11. 10/10/10 11 ShareMcLaren and NATS McLaren’s predictive F1 software will allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

12. 10/10/10 12 “Open innovation is a U-shaped process.” Open Innovation Process Paul Vanags, Oxfam

14. Uncover unmet needs or spot new opportunities for innovation

15. Co-create compelling new ideas, products or services

16. Filter the ideas and prototype innovations

17. Build and motivate collaborative teams

18. Create investable propositions with evidenced business plans

19. Form new collaborative business arrangements

20. Obtain the resources and commitments necessary

22. 10/10/10 15 Who are your top 1%? Lead users

23. 10/10/10 16 Virgin AtlanticVJam Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

24. “You don’t own your reputation. It lives and breathes in those that interact with you.” Ron Burt 10/10/10 17 Becoming the partner of choice

25. 10/10/10 18 Become a partner of choiceP&G We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.

26. Trusted Agents and Unmet Needs As innovation becomes more networked, a new market is opening up for brokersand intermediaries who provide safe spaces for collaboration. 10/10/10 19

27. “For complex and creative tasks, financial incentives have a negative impact on performance.” Dan Pink 10/10/10 20 Tap into intrinsic incentives

28. 10/10/10 21 From Discovery to DetectionCancer Research UK OVC 600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported ventures generating a 25x ROI.

29. 10/10/10 22 Start at the End Transparent processes

30. 10/10/10 23 ScanOrange – OSCR Project

31. 10/10/10 24 “The only thing harder than starting something new, is stopping something old.” Russell Ackoff Systems thinking

32. 10/10/10 25 Scan & ShareOracle - Open Alchemy Led to a major collaboration, Wellbe, between Oracle, BT, Pfizer and the NHS to provide a health incentive scheme for the UK to be launched for the 2012 Olympics .

34. Is a competitive innovation marketplace amongst customers, suppliers or users

35. The innovation process is mediated by a Trusted Agent

36. Innovations are extracted through a linear process

37. Tend to be internal routes to market (e.g. license deals)

38. Starts with finding collaboration partners, often to explore a broad opportunity

39. Is a cooperative process , with customers, suppliers or users

40. The innovation process is facilitated through a Catalyst

41. Innovations are built using an iterative process

43. 10/10/10 28 Asking interesting questions Open Innovation Accelerator

44. 10/10/10 29 Interesting to You

45. 10/10/10 30 Start with who not what. What’s in it for partners? Speak their language not yours. Interesting to Them

46. 10/10/10 31

47. 10/10/10 32 What’s your interesting question? Asking interesting questions

48. 10/10/10 33 Read Post-Its 5 votes each, most interesting gets a prize Top 3 get help from the crowd Are your Questions Interesting?

49. 10/10/10 34 What’s your interesting question? Asking interesting questions

50. 10/10/10 35 3 groups of 7 How can you help answer the interesting question? Mini Crowd Sourcing Exercise

51. 10/10/10 36 Feedback x 3 Were your Answers Interesting?

52. 10/10/10 37 Developing Business Empathy Open Innovation Accelerator

53. 10/10/10 38 What skills do we and our organisations need to innovate together? Collaboration mindsets

54. Opening Up Words your colleagues might use to describe you at your collaborative best. Your most developed open innovation skills. 10/10/10 39 www.brickartist.com

55. You 10/10/10 40 Risk Taking Responsive Networked Resources Resilience Tolerance

56. Your Organisation 10/10/10 41 Risk Taking Responsive Networked Resources Resilience Tolerance

58. Embrace your critics

59. Focus on 'who?' as well as the 'what?’

60. Suspend judgement

62. Confuse hierarchies and networks

63. Mange risk down to zero

64. Delay through analysis paralysis

66. 10/10/10 44 Thank you David Simoes-Brown Strategy Partner 1 Alfred Place, London, WC1E 7EB Email: david@100Open.comWeb: www.100Open.com Twitter: @deeyesbee