Diffusion, Adopters and Innovation

Diffusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Diffusion ,[object Object],[object Object]

Innovation idea #21 ,[object Object],[object Object],[object Object]

Videos SUV / mobile phone videos

Innovation idea #22 ,[object Object]

Change: co-causality ,[object Object],[object Object],[object Object],[object Object]

Diffusion ,[object Object],[object Object],[object Object],[object Object]

Innovation idea #23 ,[object Object],[object Object]

Diffusion curves ,[object Object],[object Object],time: cumulative adoption number of adopters

Diffusion curves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

time: cumulative adoption types of adopters

The S-shape curve ,[object Object],[object Object]

Critical mass ,[object Object],[object Object],[object Object]

the foundation sold 55 million bracelets in 2005, says www.livestrong.org “ Rubber bracelets are today's version of bumper stickers, buttons, ribbons or flags” http://www.sunjournal.com/story/271282-3/bsection/Livestrong_bracelets_began_healthy_trend/

Adopter categories ‘ Innovators ’ Early adopters Mass adopters Late adopters Laggards

Innovation idea #24 ,[object Object],[object Object]

Enabling strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Varying critical mass, same end result Constant critical mass, different end result

Critical Mass of Head-Up Displays?

Characteristics of innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation idea #25 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Uncertainty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Re-invention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Diffusion, Adopters and Innovation

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Diffusion, Adopters and Innovation