This document discusses social innovation, including why it matters, when it has occurred throughout history, who social innovators are, where social innovation takes place, what social innovation is, and how it can be achieved. Some key points are that social innovation addresses societal challenges to increase social value, social innovators are outliers who go deeper into their own traditions, social innovation can occur where needs are greatest or through an innovator's network, and it involves new solutions defined as contextual, targeted, and promoting common welfare. Business model innovation and open social innovation are presented as ways to achieve social innovation.

1. WWWWWHOW
Social Innovation
Why, When, Who, Where, What & How
Social Innovation Matters
Alberto Di Minin
www.diminin.it
Intel® European Research & Innovation Conference
Barcelona, Spain October 22-23 2012

2. WHY

3. Creative Destruction
“This process of Creative Destruction is the
essential fact about capitalism”
Capitalism, socialism and democracy
(1942) Joseph Alois Schumpeter

4. What will the Next Society ask to
the corporate world?
“The key challenge for the corporation will
be to demonstrate its social legitimacy”
Peter Drucker, The Next Society The Economist, November 2001

5. Why do we need Social
Innovators?
1. Companies don’t solve the most urgent problems
2. Government aid is not the answer
3. Improve the Adaptive Efficiency of society
4. To fight disharmonization
5. To increase social value, in different forms, by
different actors
Dr. Susan Müller
Summer School for Social Innovators
by Intel & EBS (July 2012)

6. WHEN

7. 150 Years.. & counting
1862 1962 2012

8. 150 Years.. & counting
1862 1962 2012

9. The Utopia of Ivrea
1862 1960 2012

10. Crowd-Everything
1862 1962 2012

11. WHO

12. The Stakeholder

13. Social Innovator as an Outlier
Don’t try to be everyman.
Don’t pretend you’re a member of every
community you visit.
Don’t try to be citizens of some artificial
globalized community.
Go deeper into your own tradition.
Be distinct and credible.
People will come
David Brooks, The New York Times June 2012

14. WHERE

15. Emergency: Where they need you

16. Ashoka: Where your Network
takes it
The Ashoka Fellows model
70 countries and 3000 fellows The idea presented by
the Fellow must be:
NEW
CREATIVE
ENTREPRENEURIAL
EXTENSIVE
TRUSTWORTHY

17. WHAT

18. A Definition
“Social innovations are new solutions
that address societal challenges in a way
that is contextual, targeted and promotes
common welfare.”
The definition of the Center for Social Innovation and
Social Entrepreneurship (EBS)

19. HOW

20. Business Model Innovation
• It is a reference scheme. It connects ideas,
technologies, with results.
• It explains how through an entrepreneurial
effort an organization translates its
potential into value.
• It can be the focal point
of an innovation process.
What is a Business Model?

21. Open Social Innovation
1. Not all smart people work for me
2. My offering is not the only way to
capture new value
Freely Adapted & Openly Inspired
by Dr. Henry Chesbrough’s work

22. WWWWWHOW
Social Innovation
Thank you for your attention
Alberto Di Minin
www.diminin.it
Intel® European Research & Innovation Conference
Barcelona, Spain October 22-23 2012