Insights don’t happen on accident – they’re the process of thoughtful segmentation, designed to answer complex business questions.
At Dell, they have created a business-first approach to uncovering critical insights for customers through social data, which drives change across the entire enterprise.
Amy Barker, Head of Analytics at Brandwatch and Lizz Martinez, Senior Analysts at Dell Digital Business Services, discuss how segmentation leads to more data-driven decision making, how Dell is using insights from social data as a foundation element for building a comprehensive strategy for their clients, and how you can apply segmentation strategies at your company.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
In our Consumer Technology Report, online conversations are synthesized into relevant insights to understand the current state of the consumer tech industry. Specifically, this report includes:
- The Consumer Technology Social Index
- The Brand-Audience Relationship
- Demographic Analyses of Technology Consumers
- Brand Monitoring Within Product Sectors
- Insights into Consumer and Brand Language
This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:
- How businesses can better understand their brand identity
- How to identify gaps in a market
- How to create meaningful customer experiences
Toyota’s Social Journey #TalkSocial - Jackie Sandoval Brandwatch
The Good, the Bad and the Ugly - Toyota’s three-year journey to conquer the social media world by setting clear and concise goals, creating a social strategy, and developing a way to measure success.
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
Gumtree - Using social intelligence to add value to TV sponsorship Brandwatch
Using social intelligence to join conversations and create unique content - MyCleverAgency shared Gumtree’s determination to present the brand as the true stars of Celebrity Big Brother, by promoting the various ways Gumtree had shaped the series.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
In our Consumer Technology Report, online conversations are synthesized into relevant insights to understand the current state of the consumer tech industry. Specifically, this report includes:
- The Consumer Technology Social Index
- The Brand-Audience Relationship
- Demographic Analyses of Technology Consumers
- Brand Monitoring Within Product Sectors
- Insights into Consumer and Brand Language
This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:
- How businesses can better understand their brand identity
- How to identify gaps in a market
- How to create meaningful customer experiences
Toyota’s Social Journey #TalkSocial - Jackie Sandoval Brandwatch
The Good, the Bad and the Ugly - Toyota’s three-year journey to conquer the social media world by setting clear and concise goals, creating a social strategy, and developing a way to measure success.
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
Gumtree - Using social intelligence to add value to TV sponsorship Brandwatch
Using social intelligence to join conversations and create unique content - MyCleverAgency shared Gumtree’s determination to present the brand as the true stars of Celebrity Big Brother, by promoting the various ways Gumtree had shaped the series.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
Influencing the Moment of Truth: Utilizing Social Insights for Product MarketingBrandwatch
How we interact with consumers, detractors and brand loyalists has changed significantly over the past decades, and continues to rapidly evolve with how quickly we can exchange information. Emotions, purchase intent, influence and markets are all in flux.
What product marketers are learning now is how insights from social media can change and improve not only the product, but the overall customer experience as well.
Join Kelly Autenrieth, User Adoption Team Lead, North America at Brandwatch, and Brit Ferguson, Account Manager at Brandwatch, for our next webinar, where they will highlight key use cases for planning a social strategy that’s got a rewarding shelf-life for you and your consumer.
The Global Goals for Sustainable Development: The world's most important bran...Brandwatch
Let's think on a bigger scale. The United Nations Foundation solves global problems. Problems that challenge humanity and - once solved - will advance and improve life for millions. We are joined by three executives from the United Nations Foundation and their partner agency The Glover Park Group for a discussion about how to measure - and engage in - the world's most important brand conversation.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.
This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.
PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.
In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.
Kinship Social Media Command Center Expertise KINSHIP digital
Building a Social Media Command Centre is a question of strategy and decision-making between the optimum balance of in-house and external resources.
KINSHIP owns, operates, consults, supplements and enhances Social Media Command Centers - our own and those of clients. Our business-focused methodology, combined with our understanding of social strategy and social technologies, ensures a managed outcome within time and budget for new entrants into social media monitoring.
We are also expert in establishing offshore Social Media Command Centres including strategy, design, recruiting, training and managing staff on behalf of clients. We sometimes do this as Build Own Transfer and other times as Build Own Operate for clients.
Follow us @KINSHIPd
X: The Experience where Business meets Design - Brian SolisBrandwatch
Today your brand is defined by those who experience it. In this keynote session, digital pioneer Brian Solis will draw from his new book, X: The Experience where Business meets Design, to inspire us to step up to the experiential challenge of business in 2016 and beyond. Brian will also be giving away and signing copies of his book to all attendees.
Insights don't happen by accident, they're the process of thoughtful segmentation, designed to answer complex business questions. Join Steve Reeves, Sr. Solutions Architect for Dell Digital Business Services in this session to learn how they take a business-first approach to uncovering critical insights for their customers through social data, which drives change across the entire enterprise. Also, learn how Dell is using insights from social data as a foundational element for building a comprehensive customer 360 for their clients.
What's the relationship between digital disruption and digital transformation? How can organisations manage their digital transformations better and achieve their business transformations faster? What role does digital culture play and how do you develop a digital culture?
New Zealand businesses and government agencies are all facing the effects of digital technology and responding to the changing nature of market expectations.
In this presentation, delivered at Solnet's CXO Digital Transformation seminars, Phil Coop, (Digital Transformation Director, Solnet) discusses the roles of focus, innovation, team structure, culture, data, and UX as ingredients to a successful digital transformation.
Influencing the Moment of Truth: Utilizing Social Insights for Product MarketingBrandwatch
How we interact with consumers, detractors and brand loyalists has changed significantly over the past decades, and continues to rapidly evolve with how quickly we can exchange information. Emotions, purchase intent, influence and markets are all in flux.
What product marketers are learning now is how insights from social media can change and improve not only the product, but the overall customer experience as well.
Join Kelly Autenrieth, User Adoption Team Lead, North America at Brandwatch, and Brit Ferguson, Account Manager at Brandwatch, for our next webinar, where they will highlight key use cases for planning a social strategy that’s got a rewarding shelf-life for you and your consumer.
The Global Goals for Sustainable Development: The world's most important bran...Brandwatch
Let's think on a bigger scale. The United Nations Foundation solves global problems. Problems that challenge humanity and - once solved - will advance and improve life for millions. We are joined by three executives from the United Nations Foundation and their partner agency The Glover Park Group for a discussion about how to measure - and engage in - the world's most important brand conversation.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.
This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.
PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.
In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.
Kinship Social Media Command Center Expertise KINSHIP digital
Building a Social Media Command Centre is a question of strategy and decision-making between the optimum balance of in-house and external resources.
KINSHIP owns, operates, consults, supplements and enhances Social Media Command Centers - our own and those of clients. Our business-focused methodology, combined with our understanding of social strategy and social technologies, ensures a managed outcome within time and budget for new entrants into social media monitoring.
We are also expert in establishing offshore Social Media Command Centres including strategy, design, recruiting, training and managing staff on behalf of clients. We sometimes do this as Build Own Transfer and other times as Build Own Operate for clients.
Follow us @KINSHIPd
X: The Experience where Business meets Design - Brian SolisBrandwatch
Today your brand is defined by those who experience it. In this keynote session, digital pioneer Brian Solis will draw from his new book, X: The Experience where Business meets Design, to inspire us to step up to the experiential challenge of business in 2016 and beyond. Brian will also be giving away and signing copies of his book to all attendees.
Insights don't happen by accident, they're the process of thoughtful segmentation, designed to answer complex business questions. Join Steve Reeves, Sr. Solutions Architect for Dell Digital Business Services in this session to learn how they take a business-first approach to uncovering critical insights for their customers through social data, which drives change across the entire enterprise. Also, learn how Dell is using insights from social data as a foundational element for building a comprehensive customer 360 for their clients.
What's the relationship between digital disruption and digital transformation? How can organisations manage their digital transformations better and achieve their business transformations faster? What role does digital culture play and how do you develop a digital culture?
New Zealand businesses and government agencies are all facing the effects of digital technology and responding to the changing nature of market expectations.
In this presentation, delivered at Solnet's CXO Digital Transformation seminars, Phil Coop, (Digital Transformation Director, Solnet) discusses the roles of focus, innovation, team structure, culture, data, and UX as ingredients to a successful digital transformation.
This Digital Transformation Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization.
This Powerpoint presentation is only a small preview of our Toolkit.
You can download the entire Toolkit in Powerpoint and Excel at www.domontconsulting.com
Experience the pinnacle of digital excellence with our Best Digital Services. From transformative digital solutions for businesses to captivating web design, innovative app development, and results-driven digital marketing, we redefine possibilities in the digital realm. Elevate your online presence, streamline operations, and stay ahead of the curve with our comprehensive suite of cutting-edge services. Revolutionize your world with us
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
IDT Partners - Web Application DevelopmentIDT Partners
IDT Partners is a New York City based technology solutions and Web Application Development firm specializing in enterprise-level web application development, custom product development, and technology solutions that help customers accelerate growth, capitalize on new market opportunities, and optimize operational efficiency by leveraging the latest technology. Learn more at http://idtpartners.com
Digital transformation masterclass june 2016Scopernia
How do you deal with digital transformation in your organization? These are the hand-outs of the masterclass that Jo Caudron is giving. Jo is co-author of the best-selling book on the topic http://www.digitaltransformationbook.com.
Leading the digital business revolution - webinar slidesAntony Mayfield
Slides from the Brilliant Noise webinar, Leading the Digital Business Revolution, with Martin Gill, VP & Principal Analyst at Forrester, Alun Williams, Digital Director at TUI Travel, and Antony Mayfield.
Digital Is The Bigger Picture: When Will Companies Catch Up?Lucy James
ad:tech London 2012
Digital Is The Bigger Picture: When Will Companies Catch Up?
Emma Durant, Global Marketing Strategist, Lionbridge
Chris Schaumann, Global Director, Digital/ Social Capability Development, Nokia
Jonathan Allan, Sales Director, Channel 4
Increase Your Marketing Productivity With the Marketing Asset Center for Alfr...rivetlogic
The Digital Marketing landscape continues to transform in the form of content marketing, big data, mobile marketing, and social media. All of this equates to an abundance of digital marketing assets – audio, video, images, documents, corporate communications, campaign assets, and more – which need to be effectively managed and distributed to various stakeholders – sales teams, employees, partners, customers, remote offices, and others.
The Marketing Asset Center provides a powerful and easy way for enterprises to manage and distribute all their digital marketing assets, resulting in increased marketing productivity, brand consistency, sales effectiveness, and revenue.
To succeed in the Digital Era, organizations turn to Microsoft Digital Advisory Services. Digital Advisors like myself work with organizations to reimagine and transform customer
engagement, employee experiences, business models and operations, to empower organizations to reach their digital aspirations.
Welcome to learn more about our Advisory Services.
25 things we learned analyzing billions of tweets Brandwatch
6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.
From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data
PSB + Aga Khan Foundation: United We BrandBrandwatch
From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards?
Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.
Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.
Telling a story with your social insightsBrandwatch
Data storytelling is now one of the key skills that companies are looking for in data analysts. How can we tell a compelling story with our rich and sometimes very large social datasets?
1. How to best design and visualise social research
2. How do we best present the findings (face to face or webinar) to help our audience easily identify the key takeaways
3. Theory, practice and sharing of learnings
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
This session will teach you how you can combine traditional data sets with social data from Brandwatch. We will explore how to make the most of the Google sheets integration as well as how to make your Vizia displays stand out and grab the attention of passers by.
How can social listening help to determine ROI?Brandwatch
In this session, you'll learn about a matrix to measure success, developed by the BVDW together with Brandwatch.
The matrix is the new standard for the German market.
We will teach you how to classify your goals and how to translate social ROI and KPI measurements.
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
Highlighting the work of their Food Policy teams, learn how Co-op is using Brandwatch to help inform business decisions, spot opportunities and stay one step ahead of the competition.
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
When a crisis occurs on a campus with more than 50,000 students, having the right social listening tools and alerts in place is essential. Shawna will take you through the biggest crisis she has experienced and how she and her colleagues managed real-time posts and messaging around an on-campus attack which threatened the safety of students, faculty, staff and visitors.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360 degree view of audiences. Do you understand the key attributes that drive the customer experience? Can you afford to let the potential of its value go untapped?
To discover ‘social truth’, marketing professionals require a system that gets beneath what customers say to what they really mean. Find out how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
7. Lizz Martinez| Sr.Analyst|Dell DigitalBusiness Services
Segmentation’s Critical Role in Uncovering
Insightsfrom Social Data
8. 8
Dell - Restricted - Confidential
A Little about Me…
• Native Chicagoan…
• Who escaped the winters and now lives
in Austin
• Baseball enthusiast (Go Cubs!)
• Pug mom
• Lover of all things spicy
11. SocialMediaServices
10 year history of social media excellence at Dell
August2006
Blogoutreach
expanded beyond
tech Support
March 2008
Accepted Solutionslaunched
on Community
DellFrancebeginsonlinecommunity
outreach
December 2006
Ratings and reviews
launchedon Dell.com
July2006
Direct2Dell launched
TodayDirect2Dellexists inEnglish,Spanish,
Norwegian,JapaneseandChinese.
February2006
Michael Dellasks
Why don’twereachout andhelpbloggerswithtech
support issues?
February2007
IdeaStorm launched
Avoting-basedsite allowing
customers andothers to
submit ideasfor Dell
June2007
Dell joinsTwitter
Sells millions in the first
year
October 2007
CommunityVIP program launched
Delllaunchesrecognitionprogramforourmost
activecommunitymembers,withprivategroups
andescalatedaccess
June2006
Dell TechCenter
launched
March 2010
Dell joinsSina
WeiboinChina
March 2012
Dell and Red Cross launch
Digital Operations Center
Dell solutions provide the Red Cross
with innovative ways to help
Americansimpacted by disaster
August2010
Social Media & CommunityUniversity(SMaC U)
launched
5,000teammembers trainedbyendof year
June2010
CAP Days launchedIn-person
events for vocalonline customers
December 2010
Social Media ListeningCommand
Center launched
June2007
EmployeeStorm
launched
IdeaStorm foremployees
August2009
Swarm Canada launches
Groupbuyingprogramgoeslivein
Canada
May 2009
Swarm launches
Groupbuyingprogramgoeslive,in
Singapore
Feb 2009
Social Innovation
Competition
Built onIdeaStorm rewardingglobal
socialinnovation
July 2011
Michael Delljoins
Google+
Jumps to#50infollowers,holds
firstDellHangout
July 2010
Michael Dellon Dell
Chatter
Rollsout companywide
July 2011
Dell launchesglobal G+
site
Feb 2012
Dell joinsPinterest
October 2012
Dell launchesSubject Matter
Expert social media program
January 2013
Dell LaunchesSocial Net
Advocacy
Real-timesocialsentiment tool
December 2012
Dell launchesSocial
Media ServicesGroup
January 2011
ThinkTank program
launched
October 2011
Dell launchesphase two
of VIP program
Brings enhancedadvocacy
relationshiptoourmost
passionate community members
October 2009
Dell joinsRenren
September 2008
Dell launchesYammer
First enterprise
social network
October 2009
SMaC organizationlaunched
Cross-functionalcentralorganization
January2010
Social OutreachServices team
formed
@DellCareslaunchedthreemonths later
2006 2007 2008 2009 2010 2011 20132012
March 2014
1000th Milestone
SocialMediaCommand Centertours
reached1,000withslightly>50%
beingexternalvisitors
2014
August2013
Dell launchesInternalSocial
Media ExecutiveProgram
November2014
$1 Millionth Milestone
DellSocialMediaServiceslandsitsfirst
contracttoexceed$1M
12. SocialMediaServices
Social Listeningand InsightsServices
How Dell Services can help
• Analyze customer conversations in social media toderive actionable insights
• Predict business outcomes by leveraging social data
• Visualize social insights for quick decision making
• Integrate social with internal business processes
• Enable personalized engagement with yourcustomers
• Ensure social media efforts areproducing desired results
• HowcanI understandcustomersentiment?
• Howdo I measureROI?
• I needtoincreasecustomerengagement
• I needrealtimealertsoncriticalcustomerand competitive
issues
Listening
& Insights
SocialMeasurement Voice of Customer Command
Center
• Historical Listening
• Active Listening
• Real-time Listening
• On-demand Listening
• Social Measurement Framework
• Attribution Process
• Governance
• Fully Automated Dashboards
• Automated Insights
• Integration of text data
• Social hub
• Predictive Models
• End-to end consultation on design of physical
space & screens, data utilization and team
involvement
13. SocialMediaServices
How Delluses social media: 69% y/y sales increase via social media at Dell
Product development
18,000
newcustomer ideas
Marketing
183%
increasein trafficto Dell.com
Talent acquisition
40,000
fans for theAmericas CareersatDell
Facebook
Sales
69%
year-over-yearsales increase viasocial
media
Customer service
98%
first-time resolutionrateon approx. 4,000
issues/week
Communications
45%
year-over-yearinfluencer coverage increase
at Dell events
14. 14 Confidential Services
Dell - Restricted - Confidential
Comprehensive Digital portfolio
Mobility &
UX
• Social Insights & Analytics
• Digital marketing
• CRM
• Advanced analytics
• Social intelligence
• ECM/e Commerce
• Omni -channel
• Mobility app development
• User experience
• Customer Journey mapping
• Cloud Integration
• Cloud Migration,Cloud App
Dev and Managed Services
• Customer facing Webapps
• Digital API
• Business Intelligence
• Big Data
• Information management
• Enterprise / Financial Performance
Management
Digital
Application
Developmen
t
BI and
Information
Mgmt
• Digital Process
Orchestration(BPM)
• Internet of Things
Digital
process
orchestration
& IoT
Customer
Engagement
Digital Business
Consulting
• Digital Transformation
Consulting
• High speed IT
Advanced
Analytics &
Omni
commerce
16. Dell Services• Dell -InternalUse -Confidential
Basic Approach
Insights that are truly
actionable are seldom
if ever found at the
surface. Turning social
data into intelligence is
the result of well thought
out, intentional
segmentation.
Each of our engagements are rooted in a set of key
business questions, assumptions or target outcomes that will
drive each program. Because business problems are different
across industry verticals and use cases, our engagements are highly
customized.
Why Clients Choose Us
• Well-defined target outcomes
• Specific business questions/problems defined
• Ability to feed data into marketing stack to drive campaigns and
personalization
• Highly accurate and relevant datasets
• Well-engineered data segmentations
• Repeatable insights reporting and analysis/scoring of key
metrics and development of custom KPIs
• Proprietary customer 360 mapping framework
17. Dell Services• Dell -InternalUse -Confidential
Let’s Start with a Business Question…
“What are some ofthe key factors that drive laptop
purchases for collegestudents when price is the
main consideration point?
18. Dell Services• Dell -InternalUse -Confidential
First, how do we define what’s actionable?
• Ability to initiate a change
• Improve a process
• Expose a unique or competitive position
• Relevant acrossthe business
• Not a vanity metric ortop-level KPI
19. 19 ServicesRoom for text
Answering the business question requires thoughtful segmentation
Consideration
+ unbranded
College Students IT Decision Makers RetireesMillennials
Purchase
Intent
Recommend Switching
Price Quality Performance Durability Speed Value
2nd Level
Audience
1st Level
“N Value”
3rd Level
Purchase path
4th Level
Purchase Drivers
20. 20
Dell - Restricted - Confidential
These are not the
insights you’re looking
for
21. 21
Dell - Restricted - Confidential
We’re headed in the
right directionWe’re headed in the right direction
22. 22
Dell - Restricted - Confidential
These are not the
insights you’re looking
for
Are we there yet?Almost there!
23. 23
Dell - Restricted - Confidential
These are not the
insights you’re looking
for
Are we there yet?
We’ve Arrived
Insights!
Insights!
24. 24
Dell - Restricted - Confidential
These are not the
insights you’re looking
for
27. SocialMediaServices
Lorem ipsum dolor sit amet
But to buildthe socialenterprise,
where social data is leveraged
across multiple parts of the
business, you must have the
proper level of segmentation.
28. SocialMediaServices
Lorem ipsum dolor sit amet
And it is this process that enables
Dell Services to deliver critical
insights to our customers within
custom frameworks.
29. SocialMediaServices
Lorem ipsum dolor sit amet
But most importantly, what does it mean for our customers?
• More data-driven decision making
• Ability to scale social data acrossthe enterprise
• Early indication ofbehavioral shifts
• Augmentstraditional marketresearch
• Drives personalization within marketing technology stack
• Integrate social with enterprisedata for customer360 view
1 minute – Talk about how Dell has built a social enterprise, and used social data to improve many parts of the business
Talk about how we initiate digital transformation using social data, and how we fit into the larger DBS picture.
Talk briefly about Dell/Brandwatch partnership – 30 seconds
2 minutes
Let’s start with a business question, and let’s use PCs as an example. 1 minute
Tell them what insights are and what they are not. Outline how we define actionable insights. 2 minutes
1st level – N value, critical to build properly or your heaps and outliers will skew
2nd level – Ex. Audience segmentation – college students, IT Decision Makers (B2B), Millennials, Retirees)
3rd level – Puchase path, consideration, purchase intent, recommendation, switching.
4th Level – Product attributes or behavioral/attitudinal trends from target custeomer groups.
4 minutes
So the first level, which is really developing the baseline or N value is critical, but it’s not where the insights are actually found. And, If Obi-Wan Kenobi were my data analyst, I expect he would likely state the following, and that is, “these are not the insights you’re looking for.
30 seconds
But again, building the N value is critical to eventually being able to score and substantiate the trends you will find in your sub-segments.
But once we introduce a defining segmentation, like a 2nd level audience segmentation, we’ve effectively compartmentalized our data to reflect our target customer groups, for which we can then drive deeper into each of these segments, and score various behavioral/attitudinal trends amongst these groups. And, it reminds me of that scene in The Goonies, where they have a map, they set a course, and they now know which direction to head.
30 seconds
The third level of segmentation is where we’re able to further define for our customers,
1 minute
3 minutes
Reference Zach’s quote, and tie to segmentation being the catalyst for creating the social enterprise, scaling social data across the business. 1 minute
Reference Zach’s quote, and tie to segmentation being the catalyst for creating the social enterprise, scaling social data across the business. 1 minute
Reference Zach’s quote, and tie to segmentation being the catalyst for creating the social enterprise, scaling social data across the business. 1 Minute
Reference Zach’s quote, and tie to segmentation being the catalyst for creating the social enterprise, scaling social data across the business. 1 Minute