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Ditch the Label and Brandwatch: Mental Health Study, 2017

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In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.

Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.

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Ditch the Label and Brandwatch: Mental Health Study, 2017

  1. 1. 2017 Mental Health Study #NYKconf
  2. 2. RESEARCH | SUPPORT | CAMPAIGNS EACH MONTH: 45M SOCIAL MEDIA IMPRESSIONS, 150K KIDS UTILISING OUR SUPPORT
  3. 3. COLLABORATION IS KEY.
  4. 4. THE LINK BETWEEN BULLYING AND MENTAL HEALTH (MH) IS INDISPUTABLE
  5. 5. “IT FEELS LIKE THERE’S NOWHERE TO ESCAPE.” Source: The Annual Bullying Survey 2017, Ditch the Label. 36% FELT DEPRESSED ● 1-IN-4 HAD SUICIDAL THOUGHTS ● 1-IN-4 SELF-HARMED ● 12% DEVELOPED AN EATING DISORDER “LIVING WITH THE STIGMA OF DEPRESSION IS SOMETIMES HARDER THAN HAVING DEPRESSION.”
  6. 6. WORKING TOGETHER, WE’VE BEEN ABLE TO TAKE AN OBSERVATIONAL VIEW-POINT TO PERCEPTION MAPPING.
  7. 7. #NYKCON F 1. Asking the right questions Research Preview
  8. 8. #NYKconf 12.9m mentions UK, 2012-2017 Repeat measures design Anxiety, depression, eating disorders, body dysmorphia
  9. 9. #NYKconf • What are public attitudes towards mental health in the UK? • How are people experiencing risk symptoms? • Are those with chronic symptoms getting help?
  10. 10. #NYKconf • Bullying tied to EDs, anxiety and body image • Adding bullying to the mix causes sevenfold increase in self-harm references • Emotional openness is barrier: 31% lower in UK than in the US.
  11. 11. #NYKconf Need for Early Access to Care 0 10 20 30 40 50 60 70 0 10 20 30 40 50 60 70 AVERAGEDAYSSINCEPREVSYMPTOM SYMPTOM INSTANCE (nth) SYMPTOM FREQUENCY OVER TIME RECEIVED TREATMENT DID NOT RECEIVE TREATMENT Trend: RECEIVED TREATMENT Trend: DID NOT RECEIVE TREATMENT
  12. 12. #NYKconf 0% 25% 50% 75% 100% Anxiety & Depression Eating Disorders BDD %CONVERSATION Emotion Overview: All Author Groups Proud Happy/positive Hope Supportive Honest/ Frank/ Open Giving Advice Factual Other Seeking Support Defensive Concerned/worried Fear Blame Struggling Stressed Sad Negative Anger Need for ED Support, BDD Education
  13. 13. #NYKCON F 1. Asking the right questions Q&A

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