This document summarizes a presentation on using social media for business. It discusses how social media allows for online conversations using tools like Facebook, Twitter and LinkedIn. It emphasizes creating and sharing content to build relationships and provides tips on setting goals, objectives and metrics to measure social media effectiveness. The purpose is to help businesses use social media strategies to connect with customers and drive traffic, followers and engagement.

1. Social Media
Sarah Kuglin
Redwood Valley Technical Solutions
www.rvtechsolutions.com
Presentation Slides at
rvtechsolutions.com/ruralconnection
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rvtechsolutions.com

2. Social Media is a
conversation…
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supported by online tools.

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http://youtu.be/x0EnhXn5boM

4. Social Media:
The intersection of
technology and social
interaction to create, share,
or connect online.
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5. Social
Media
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78% of consumers search
online before buying a
product and 66% of these
people purchase on the
internet (Hubspot)
Graphics:www.socialtimes.com

6. Social Media:
Why use Social Media for Business?
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7. Social Media & Business
1. Set Goals and Make a Plan
2. Have Clear Objectives
3. Strategy
4. Measurement
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8. Goals
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9. Make
A Plan
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www.socialtimes.com

10. Clear Objectives
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11. Strategy
1. Relationship Marketing &
Social Media
2. How To Use Content to
Build Relationships
3. Convert Followers Into Customers
4. Reputation Management
5. Measure Your Efforts
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12. Building Relationships
“Social Media is
about Sociology
and Psychology,
not technology”
– Brian Solis
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13. Build Relationships
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People still do business with
people they like, know and trust.

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Helpful Is The New Viral
-Hubspot

15. Content
• Content Marketing is anything you
create to share and tell your story.
o Blog Post
o Magazine or Newsletter Article
o Video
o Talking at an Event
o Email
o Tweets or Facebook Status Update
o Infographics
o Posters, Brochures and all Printed Material
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16. Content Marketing
• “Content Marketing
is about identifying
the content your
audience is looking
for, and distributing
it to all the places
they look for it.”
– Michael Brenner
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17. Content Marketing
1. Specialized Knowledge and Expertise
2. Share Quotes – Especially as a photo or
graphic
3. Curate Quality Content – “OPC”
4. Repurpose Material
5. Provide a Solution to Their Problems!!
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18. Content Marketing
Solve Their Problems!

19. Content Marketing
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“Facts Tell,
Stories Sell”

20. Content Marketing
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21. Content Marketing
Find Content and Information to Share
• Google Alerts - www.google.com/alerts
• Newsle – www. newsle.com
• Social Mention – www.socialmention.com
• RSS Feed Apps – Mobile Devices
• Follow Influencers on Social Networks
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22. Shared Content
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23. Content Marketing
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Create your own Infographics: www.wordle.net

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25. Make Content Sharable
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26. Engage with Followers
• Ask Questions and Encourage Feedback
• Crowdsourcing
• Listen – Reputation Management
o Google.com/Alerts
o SocialMention.com
o Twilerts.com
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27. Convert Followers
Into Customers
• What do your followers need to do
next…
o Download a White Paper
o Download a Video
o Subscribe to my Blog
o Subscribe to my Email List
o Purchase my Products or Services
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28. Content Marketing
• Use a Content Calendar
o Consistency and Quality
o Plan Content In Advance
o Use tools to monitor and schedule your posts like
Hootsuite (www.hootsuite.com) and TweekDeck
(www.tweekdeck.com)
o Measure and Track what types of content your
network likes, shares, tweets and consumes
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29. Content Calendar
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30. Management Tools
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www.hootsuite.com

31. Schedule Posts
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32. Schedule Posts
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33. Negative Feedback
1. Treat Negative Feedback like
any other customer service
issue
2. Respond Immediately
3. Do your best to move the
conversation offline
4. Don’t remove negative posts
(with exceptions)
5. Swearing & Spamming can be
removed
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34. Set Metrics and Measure
• Test, Experiment, Measure and Test Again.
• Measure based on the goals you set in your plan
o What metrics have you set as your goals to achieve?
o What is your call to action?
o What are you trying to get your community to do?
• Use the tools available to measure your results
o Facebook Insights, TweetReach, Hootsuite Reports and others
o Google Analytics (or your website and blog analytics)
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35. Examples of Measuring
• Goal: Drive traffic, gain followers, initiate shares
• Objectives & Strategy: How, where, and when
will you obtain your goal
• Measure: The numbers using statistics & tools
o How many participants
o How much did they spend at the event
o Number of new followers / fans
o Number of impressions of your campaign
o Number of mentions
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36. Facebook Insights
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38. Tips & Tricks
If you post an
update on
LinkedIn and
check the box to
also update
Twitter, all
retweets of your
posts get counted
as a share on
LinkedIn
-Todd Wheatland
29 Content Marketing
Secrets on Top Rank Blog
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39. Tips & Tricks
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Promoted Posts on Facebook
Pay $3 - $5 to get your posts seen
by fans, friends of fans and more!
Facebook Targeted Posts
Coming Soon!
Allows you to target your
audience by gender, age,
language, location,
educational status (in high
school or in college or college
grad), and even
relationship status!

40. Tips & Tricks
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Use Hastags in Pinterest
#quilting is a hashtag in
the description of the pin.
When you use the # sign
(no spaces) it turns into a
link and let’s you find all
related pins to that term.
Your pin will also show
up when people search
the term in Pinterest.

41. Conversations Online
Remember that the social networks may have
different ways of sharing information, but the
concept of connecting through conversations
with online tools stays the same.
Ask Questions and offer Feedback!
facebook.com/rvtechsolutions
twitter.com/sarahkuglin
linkedin.com/in/sarahkuglin
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