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Collective creativity for better intelligence
The document discusses collective creativity and provides steps and challenges for groups to work together creatively. It introduces the topic of collective creativity and emphasizes that no one is truly a lone genius. The slides provide exercises for groups to find a safe space, make a challenge beyond themselves, and recap their work to further stimulate collaborative thinking. Templates are also included to help groups establish ambitions, actions, insights needed, and available data to achieve their goals through the power of many minds working together.
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Collective creativity for better intelligence
- 1. Collective Creativity Andrzej K.Moyseowicz @on_jay
- 2. Anytime you seethis slide… time to do some work
- 3. Commit to actionnow. Pay these 30 minutes back with action! £13,000 to £18,000
- 4. Message in a bottlechallenge
- 5. There are no lonegeniuses
- 6. What is collectivecreativity?
- 7. What is collectivecreativity?
- 8. The people inthis room have a super power…
- 9. Brands catalysing collectivecreativity
- 10. Bias / Ego/ Cowardice
- 11. A future… butgrey.
- 12.
- 13. Empathy via diversity Curiosityvia humility Bravery via honesty
- 15. STEP 1: Find asafe place to build a fire
- 16.
- 17. STEP 2: Use anAAID Get one by emailing AAID@freemavens.com
- 18.
- 19. Tearhere Verb + outcome e.g.Launch a new flavour of ice cream for kids with guardian intent to purchaseUse a verb, add an outcome, and commit to a metric. This is what you define as success for the business. Use verbs like: Grow / Discover / Inspire / Sell / Transform ACCOMPLISH What actions can you and your team complete to achieve the ambition (in less than 18 months). What can you change: Product, Packaging, Pricing, Distribution, Promotion, Process, People & Purpose ACTIONS The most important section: what categories of insights would inform how you act? What would you love to discover? • We wish we knew _________ • I have a hunch that _________ • The best insight we ever found was _________ Use question words to help focus what insights you require: What / Why / How / Where / When / Who INSIGHTS Finally, we get to the data. Focus on what data you have (1st party: CRM, sales, etc.) and what datasets you can collect (2nd/3rd party: e.g. search, social, competitor, sales, media, weather). Don’t hesitate to list tech you want to try (i.e. AI) or to invent new datasets. DATA AAID: Get your ambitions data-ready Take a picture of your sheet and send it to AAID@freemavens.com HOW TO FILL OUT YOUR FIRST AAID ACCOMPLISHACTIONSINSIGHTSDATA BRAN D : AUTHO R : Key metric e.g. > 25% We can… e.g. Create flavour prototypes with the new product development team Who is key? e.g. NPD lead Data we have Data we want Tech we have/want I wish we knew… Consumer Cultural Future Product Brand Market Purchase Usage Owner
- 20.
- 21. STEP 3: Make achallenge beyond yourself
- 22. The words beyond thebrief…
- 23. Build me alounge that I would miss my flight for…
- 24.
- 26. Find the place& the people
- 27.
- 28.
- 29. Tearhere Verb + outcome e.g.Launch a new flavour of ice cream for kids with guardian intent to purchaseUse a verb, add an outcome, and commit to a metric. This is what you define as success for the business. Use verbs like: Grow / Discover / Inspire / Sell / Transform ACCOMPLISH What actions can you and your team complete to achieve the ambition (in less than 18 months). What can you change: Product, Packaging, Pricing, Distribution, Promotion, Process, People & Purpose ACTIONS The most important section: what categories of insights would inform how you act? What would you love to discover? • We wish we knew _________ • I have a hunch that _________ • The best insight we ever found was _________ Use question words to help focus what insights you require: What / Why / How / Where / When / Who INSIGHTS Finally, we get to the data. Focus on what data you have (1st party: CRM, sales, etc.) and what datasets you can collect (2nd/3rd party: e.g. search, social, competitor, sales, media, weather). Don’t hesitate to list tech you want to try (i.e. AI) or to invent new datasets. DATA AAID: Get your ambitions data-ready Take a picture of your sheet and send it to AAID@freemavens.com HOW TO FILL OUT YOUR FIRST AAID ACCOMPLISHACTIONSINSIGHTSDATA BRAN D : AUTHO R : Key metric e.g. > 25% We can… e.g. Create flavour prototypes with the new product development team Who is key? e.g. NPD lead Data we have Data we want Tech we have/want I wish we knew… Consumer Cultural Future Product Brand Market Purchase Usage Owner
- 30. Message in a bottlechallenge Friday January 11th
- 31. Collective Creativity Andrzej K.Moyseowicz @on_jay