This document discusses combining Brandwatch data with other external data sources using Vizia 2. It notes that combining different types of data can provide powerful insights. Examples are given such as combining sales data with social media sentiment data, or employee social media usage with productivity metrics. The document promotes Brandwatch's capabilities to combine various data sources and analyze their relationships through Vizia 2.

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Combining Brandwatch and non Brandwatch data using
Vizia 2
Rikki van Berkel, Education Specialist

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Why?

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It’s difficult to imagine the power
that you’re going to have when so
many different sorts of data are
available
Tim Berners-Lee

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What?

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Sales and volume of brand conversation
Product returns and sentiment of brand conversation
How often your employees tweet and their productivity
What data sources can you combine?

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How?

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How does the Weather
affect the way Brits behave
online?

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Rikki@brandwatch.com
Rikki van Berkel
Education Services, Brandwatch

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Now You Know