Unless you can communicate your value quickly and in a compelling way, you are letting opportunities pass you by. Would you knowingly give up an opportunity for the perfect job or fantastic assignment? That is what you are doing if you do not have at your fingertips a well-practiced, very brief statement of who you are, what you are up to and what a UNIQUE contribution you make. No matter how experienced and polished we are, most of us from time to time pass up opportunities to let others know who we are and what a unique contribution we make. We fail to get the conversation started which can lead to new positions and assignments. In this webinar, you will actively participate and "log out" with a new statement of who you are and your value. In this session, you will learn: - How to communicate your value in a compelling way in 20 seconds. - Four key questions to answer, to engage anyone anywhere, anytime – in YOU! - To craft, practice and perfect your own Elevator Pitch. - How do to make yourself interesting, memorable and start the conversation, which will open doors for you. Pat Drew’s areas of expertise include top-level coaching, senior team alignment and preparing executives and organizations for transitions. For over twenty years, she has coached executives in the media, pharmaceutical companies, consumer product companies, financial and professional services, real estate, communications, not-for-profit organizations and academia. Pat’s experience in helping executives achieve strong business results was acquired as Director in Human Resources at The New York Times for 20 years, as Manager of Training at the New York Psychiatric Institute of Columbia University and, most recently, with Guttman Development Strategies, a leadership-development firm.

1. Create Your Elevator Pitch:
Communicate Your Value in 20 Seconds
Pat Drew
Pat Drew & Company
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2. About Pat Drew
Executive Coach, Career Management Professional,
Speaker
• Coached 1,000 New York Times managers and executives
• Coached 200 MBA’s and EMBA’s for Columbia Business School
• “C” level Executives in Transition
• Founded 350 member strong Bronxville Career Network helping
folks land the job of their dreams.
• With a business and mental health background, I help people
become “unstuck” in the most trying of circumstances.
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3. Agenda
• What is an elevator pitch
• How it fits with your career strategy
• Opportunity to craft or polish your own
• Road test your lead sentence
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4. Getting the Most from this Session
• Craft your own as we go along
• Answer the questions for yourself, jot down words
• Write in to us your first line, and we will work with you. Later, we
will read out several and discuss
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5. Introduction
You have just left a meeting with an HR executive about a position you are
dying to have. You step into the elevator, hear someone calling, “wait, hold
it please….”, you thrust out your notebook to hold the elevator, and in
steps the hiring manager you have been “dying” to meet….and she says
“thanks so much…how is your day going?”….the opportunity you have
been seeking for 3 months…..what do you say?
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6. Introduction
“You need to “advertise” the value you offer to the people and
organizations who are “out shopping” for the strengths, values, talents,
ideals, passions and experience that you (and
only you) possess.”
Rosemary Davies-Janes
Founder of personal brand agency -- MIBOSO®
http://authenticpersonalbranding.com/
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7. Definition
Most important thing to consider?
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8. Definition
Most important thing to consider?
Your audience
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9. Definition
The Elevator Pitch
An overview of an idea, product, service, project, person, or other
solution
Designed just to get a conversation started
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10. The Elevator Pitch
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11. The Elevator Pitch
Clarify who you are and what is special about you
You want to be memorable
• Branding
• Differentiate yourself
• What makes you indispensable?
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12. The Elevator Pitch
Make It Enticing
• How do you add sparkle?
• Draw others in?
• What do you leave in/take out according to your audience?
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13. Key Skills
Personal Assessment
Personal Brand
Goal and Strategy
Elevator Pitch
Resumes and Cover Letters
Networking
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14. The Goal
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15. Elevator Pitch Outline
1. What do you do? What is your passion?
2. What is the pain your services address?
3. What are the benefits? So what?
4. What is your credibility?
5. What is your goal?
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16. Examples of Lead Statements
“I am a disruptive leader making global computer markets sizzle.”
“I transform job seekers into treasure hunters.”
“I make words do wonders for you.”
“I am responsible for the country’s future”
“I bring the internet to everyone/everywhere.”
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17. Examples of Lead Statements
“I am a disruptive leader making global computer markets sizzle.”
(IT sales)
“I transform job seekers into treasure hunters.” (recruiter)
“I make words do wonders for you.” (for PR person)
“I am responsible for the country’s future” (teacher, new technologies
professional)
“I bring the internet to everyone/everywhere.” (IT)
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18. Examples of Lead Statements
Ex Proseware, Inc. "With the spotlight on public companies and the
severe penalties for noncompliance, Proseware's customized compliance
solutions, delivered in less than half the time, let you get a good night's
sleep." (30 words)
Trey Research "If you're a restaurateur and can't keep your regulars
coming back, you're lost. Using proprietary online and offline survey
techniques, Trey Research will find out how you can stop the losses and
start generating profit." (35 words)
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19. Examples of Lead Statements
"I help businesses become more profitable with tools that keep employees
accountable.“
"I help customers stay informed of their business’s news and sales.“
"We reduce frustrations with customer service so that customers buy more
and remain loyal."
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20. Example of Elevator Pitch
What you do? Who are you? Your passion. I have a passion for making social
enterprises succeed. I provide the financial knowledge enabling them to make a
difference in the world.
The Pain: Not for profit organizations often lack the resources and financial acumen
to make a powerful impact in the world.
Benefits: I reduce your overhead and free up resources for you to do what is really
important
Credibility: Assistant Controller at IBM, designed systems which reduced overhead
by 20% and increased bottom line revenue by 30% over 2 years. Board Director for
Save the Children Foundation. MBA, Wharton School.
Goal: Controller for mid size ($100-200 million) not for profit organization or non
governmental organization, headquartered in the New York metropolitan area.
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21. Pat’s Elevator Pitch
What you do? Who are you? Your passion. I help people discover and thrive
in the career which is the “right fit” for them. I love helping people find their way to
something that excites them.
The Pain: Many people are stuck in their career search, usually because they lack
focus
,
Benefits People achieve the clarify, conviction and excitement which attracts
opportunities
Credibility Coached 1,000 New York Times employees, coached 200 MBA’s and
EMBA’s for Columbia Business School, founded 300 strong Bronxville Career Network
helping folks land the job of their dreams. With a business and mental health
background, I help people become “unstuck” in the most trying of circumstances.
Goal: I would like to speak to people feeling stuck in their search as well as people
willing to take their current career to a new level.
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22. NOW IT ’S YOUR TURN!!!
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23. ROAD TEST IT
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24. Where might you use your elevator pitch?
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25. Where might you use your elevator pitch?
• When you run into the head of the firm in the elevator
• Networking events
• When anyone asks you!
• With anyone who will listen!
• “Could I let you know what I do?”
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26. Keeping it fresh
• When should you revise it?
• How will you have it at your finger-tips?
• Why and how do you customize it?
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27. The Nine C’s of an Effective Elevator Pitch © 2008 by Chris O'Leary.
1. Concise. Avoid extra words.
2. Clear understood by your grandparents, your spouse, and your children
3. Compelling explains the problem your Solution solves
4. Credible why you are qualified to see the problem and to build a solution
5. Conceptual stay high level and don’t go into too much unnecessary detail
6. Concrete specific and tangible
7. Customized addresses the specific interests and concerns of the audience
8. Consistent. It all aligns
9. Conversational set the hook - start a conversation
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28. Final Word
Keep it short
Keep it quick
Keep it clever
Keep it BENEFIT oriented.
Make it something that will encourage questions .
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29. Final Word (cont’d)
Keep it fresh
Adjust it to the person and situation
Practice on anyone you can!
Have fun!
Let me know how I can help you
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30. Thank you!
Succeed in tough markets
Achieve career success
Free consultation
Slides & Elevator Pitch Worksheet available on request
pat@patdrew.org
914-588-8243
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