The document provides guidance on creating an effective 30 second introductory elevator pitch when networking or interviewing for civilian jobs. It advises introducing yourself, briefly discussing relevant work history and experience, applying that experience to the potential position, and requesting an interview. An example pitch is provided that highlights the speaker's military experience managing data, education pursuing a business degree, and interest in a marketing role.
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Military to Marketing Elevator Pitch
1.
2. - 30 second introductory spiel
- Designed to spark interest in continuing the
conversation
- Made of four parts
1. Introduce yourself personally
2. Provide a brief history of your experience
3. Apply your experience to potential positions
4. Request an interview
3. - Don’t pack your entire resume or all your experience
into these 30 seconds.
- Don’t assume civilian recruiters understand your
military experience.
- To you, saying 11 Bravo paints an entire picture of
what you did, what you’re qualified to do, and how
it’s applicable to the civilian job force. To civilian
hiring managers, it just reminds them that they
never memorized the entire phonetic alphabet.
4. - Jonathan served in the Army for 8 years
- MOS was 13E
- Transitioned out 2 years ago
- Worked as a data administrator during those 2 years
- Completed his associate’s degree while serving,
working on his bachelor’s in business now
- Wants to break into the marketing field
5. - Four parts of an elevator pitch:
1. Introduce yourself personally
2. Provide a brief history of your experience
3. Apply your experience to potential positions
4. Request an interview
6. *Shakes hand* Hi, my name is Jonathan Williams. I’m interested in learning
more about the career options in your company. I served in Army artillery units
for eight years, where I led a small team and managed data in fast paced and
high stress environments. I ensured that we completed our mission in a very
efficient and exact way to support other members of our unit and allow them
to carry out their mission.
Since exiting the Army 2 years ago, I’ve worked as a data administrator with
Acme Co. and have been pursuing my bachelor’s degree in business. I’ll
complete my degree in May. At Acme, I’ve recently led a project team of 3 to
reconfigure our data management, and this reduced costs in the department
by 12%. Through my work in school, I’ve developed a great interest in using
my attention to detail and analytical abilities in a marketing analysis related
role. My background in data management, analysis and computation in fast
paced environments, combined with the passion I’ve developed for marketing
while operating a growing blog, provides an exciting potential match for your
marketing team.
7. - Use Jonathan’s elevator pitch as a template
- “Led, carried out, managed”
- You DO need to research the positions (or at least
the type of position) if you want to be able to
translate your military skills and personal history
into an effective hook in your elevator pitch
- If you’re not sure how your military experience
translates into civilian job skills, check out our
webinar “How to Translate Your Military Skills into
Civilian Language” at http://rmvets.com/TranslateMilSkills