The document provides a tutorial on crafting an effective elevator pitch for startups, emphasizing the need for clarity, conciseness, and audience awareness. Key components include introducing oneself, defining the problem, presenting a unique solution, and specifying requirements for potential team members. It also highlights the importance of time management, visual storytelling, and maintaining a consistent message throughout the pitch.

1. THE ARTof theElevator PitchA tutorial for STARTup LivebyAndreas Roettlandreas@starteurope.athttp://www.starteurope.at

2. questioncan you do an elevator pitch?

3. Aaaaaahhhhhh

4. HOW

5. TO DO

6. A SUCCESSFUL

7. ELEVATOR PITCH

8. at

9. INTERESTED?

10. YES

11. What‘s an elevator pitch?

12. youridea…

13. a stage…

14. and an audience…

15. tobeinspired…

16. 3RULES

17. 90 seconds

18. mediano

19. 3 keywordsandyournametodescribeyouridea

20. example…

21. IMPOSSIBLE?

22. NO

23. http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3

24. 7usefulHINTs

25. STRUCTURE YOUR PITCHintroductionproblemvisionideasoltuionrequirementssolutionkeywordsbackground

26. in one sentence each…

27. introduceyourselfand...

28. …your background

29. title your idea

30. INTERESTNANDIOthenGAIN ATTENTtherefore you have to know: who’s your audienceand what specific interests and concerns do they have?

31. start with something catchy a rhetorical question, a picture, a story, an example or any excitinginformation.

32. picture your ideaan effective elevator pitch is illustrative and tangible.

33. use picture language, comparisons and examples to activate positive connections with your audience.

34. describe the problem you want to solve

35. describe your visionan effective elevator pitch describes the solution by pointing out the benefits for the customers.

36. be differentwhat makes your solution unique?

37. ACTIONwhat will the solution require to get started:what people are you looking for?which skills should they have?which technology you want to use?

38. motivate yourpotential team partners:make clear that this is a unique chance to take a share in an awesome idea.

39. remember:every startup needs at least adeveloper,

40. remember:every startup needs at least adeveloper,artist,

41. remember:every startup needs at least adeveloper,artist,marketer,

42. remember:every startup needs at least adeveloper,artist,marketer,system admin and

43. remember:every startup needs at least adeveloper,artist,marketer,systemadminandlegal advisor!

44. WHAT‘s MORE…

45. MANAGE YOUR TIMEyou have 90sec

46. we recommend…

47. introduction 15sec

48. introduction 15secproblem30sec

49. introduction 15secproblem30secvision30sec

50. introduction 15secproblem30secvision30secrequirments 15sec

51. MAKE YOUR IDEA UNDERSTANDABLE

52. „there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”Chris O’Leary

53. be conciseAn effective elevator pitch containsas few words as possible and does not go into too much unnecessary detail.

54. „while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”Chris O’Leary

55. your pitch should be clearrather than being filled with …MBA-speakacronymsten-dollar words

56. an effective elevator pitch can be understood byyour grandparents too.

57. be consistentone message, one story.

58. APPEARANCEdress as usualand feel yourself comfortable

59. be confidenthave funshow passionshow integrityYOUR ATTITUDE

60. EXAMPLE

61. watch a few example elevator pitches hereisone.

62. testyourpitchreadmypitch?

63. keep your eyes shut while someone reads your text out loud

64. how did you feel? what did you imagine?did you stumble? I like

65. questioncanyou do an elevatorpitch?

67. email me: andreas@starteurope.atQuestions?

68. Check out ourother Productshttp://www.starteurope.at