This document provides guidance on an effective content marketing strategy. It discusses how creating quality content can help drive traffic, sales, and rankings. Content should aim to attract links, convince prospects, and build trust. Various types of content are recommended, including evergreen articles, skyscraper content, and industry surveys to attract links, as well as articles about costs, common problems, and answering customer questions to convert prospects. Video is presented as an effective medium for creating content quickly using a smartphone. Sample blog and video topics are provided. The overall strategy is to create helpful, solution-oriented content that prospects will want to engage with and share.