The document emphasizes the importance of establishing a professional brand to enhance visibility and engagement with potential customers. It suggests that a complete profile increases page views and encourages thought leadership through meaningful content and multimedia. Tips include posting helpful information, sharing company insights, and generating endorsements to foster connections.

1. Establish your
professional brand
Complete your profile with the
customer in mind. Become a
thought-leader by publishing
meaningful posts.
Social Selling Index

2. Why is it important to establish
your professional brand?
Reps that exceed quota get
35% more page views than
those that don’t
81% of buyers are more
likely to engage with a
strong, professional brand
+35%
92% of B2B buyers engage
with sales professionals if
they are known industry
thought leaders
+92%+81%

3. Aim for 100% profile completeness
with a profile picture, headline,
summary, and experience.
Complete your profile
with the customer in mind
EXPERT TIP
Emphasize instances when you
provided value to a client
Establish your
professional brand

4. Establish your
professional brand
Include examples of your work on
your profile in rich multimedia to
share with prospects and
customers in an interactive way.
Add rich content highlighting
you as a thought leader
EXPERT TIP
Post an overview of your company’s products
and services via SlideShare

5. Establish your
professional brand
Make it your goal to share
high-quality information that
is helpful and contextually
appropriate for followers.
Increase visibility by posting and
interacting with content
EXPERT TIP
Share a well-written, long-form post related to
your professional experience or industry trends

6. Establish your
professional brand
List your skills as a simple, efficient
way to show your prospects how
you can help them.
Generate endorsements from
customers and colleagues
EXPERT TIP
Endorsing connections on LinkedIn often
prompts them to return the favor