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COMM 202
TUTORIAL #3
WEEK 5
Hand in one copy of your
Skills Matrix
w/ Michelle Sieklucki
T05 & T11
What’s your Brand?
• 2 minute to jot down 4-5 words
that describe you best
– To do with skills, personality
etc.
THINK: If you had 30 seconds to
describe who you are what would
you say
• Start of your elevator pitch
Agenda
• Course Timeline
• Cover Letters
• Hook Activity
• Cover Emails
• Action Items
Where are we at?
Week 5
Oct 3-7
Week 6
Oct 11-
14
Week 7
Oct 17-
21
• Intro to
cover letters
• Skills matrix
draft due
• Cover letter
peer review
• Skills matrix
due Friday,
October 14th
After that it’s LinkedIn, Networking, Info
interviews and Employment interviews!
Course Timeline
• Resume peer
review
• Bring in 2
copies of your
resume draft
and job posting
CAN you do
the job?
Do you
WANT
the job?
Are you
the right
FIT?
Cover
Email
Resume &
Cover Letter
Interview
Why do we write Cover
Letters?
Why Cover Letters
• Shows your INTENTIONS & INTERESTS
– shows SINCERITY and RESEARCH
• Demonstrates ABILITY TO
COMMUNICATE
– CREATIVE and PROFESSIONAL
• Opportunity to elaborate on YOUR
STORIES & PERSONALITY
– drawn from your SKILLS MATRIX
Resume V. Cover Letter
Resume V. Cover Letter
Your Resume is about YOU
Your Cover Letter is
about THEM
Elements of a Cover Letter
Formatting
Branding
Integration
Opening
Dear Hiring Manager,
My name is Michelle Sieklucki
and I am applying to your HR
Intern Position.
Opening
• Expresses keen and genuine interest
and/or passion for position
• Genuine and unique primary and secondary
research indicating interest in company
(Make sure the research you show is tied
to your interest)
• Name Drop (where applicable)
• Makes a clear expression of the
skills/experience matching the job
description
Some Examples
What’s a hook?
How fast can you change four tires? One hour? Ten
minutes? A few years ago I witnessed a Formula One
team do it in 2.7 seconds. They said a perfect run
would be just one second. In everything that I do I
strive to reach that one second – that perfect test
score, that perfect presentation, that perfect career.
After speaking with Jake Woodson, a recent hire, Dion
Chen, and other industry professionals, I know that my
personality and passion lies in sales and trading.
Through my unique athletic background and passion, I
will provide competitiveness and drive that will set a
benchmark for future interns. I cannot wait to sit on
a trading floor, execute trades, and engage in
research while receiving mentorship from the most
world-renowned investment bank. A career with Goldman
Sachs is my one second and this is how I will help
Goldman reach its own one second ideal:
Activity Time
Activity Time
Skills Matching
• Skills from your skills matrix match the
job description (use STARL)
• Best relevant experiences
• Link education and other training to the
job, and link to the co/position if it’s
not obvious
• Any other qualifications
If it doesn’t belong, don’t include it!
Skills Matching
• Use STARL to your advantage – Action and
Link!
• Each line proves you have the necessary
skills & aptitudes to perform on the job
• Always link to the company/position if not
obvious
• Use skills listed in the job description
Skills Matching Examples
Closing
“Thank you for looking at my
application. I hope that I have
shown you that my interpersonal
skills, my leadership skills,
and my ability to perform on a
team make me a perfect fit for
ABC position. Thank you very
much and I hope to hear from you
soon.”
Closing
• Make a good final impression
• Show your passion
• Restate skills with a different
wording
• Give genuine thanks
• Leave a call to action
• Tie to previous
examples/stories (tie to hook)
Branding
• Consistent throughout cover
letter
• Fits in with the company’s values
& yours
• Create the image you want to
project
• Use Job Research Assignment
Remember your brand?
Use it
Integration
• Clear consistent branding
throughout the resume and cover
letter documents
• All necessary information is
displayed,
format/tone/font/style is
appropriate, and the candidate
displays the best impression of
him/herself
Formatting the Start
Date
Contact Name (if known)
Their Title
Company Name
Address 1
Address 2 (if extra space needed)
City, Province, Postal Code
Re: Position Title and Reference Number (if applicable)
Dear First Name Last Name,(unless you know for sure the
woman's marital status then you can put Mrs. Ms. Or Mr.
If in doubt, “Hiring Manager”)
[Opening Paragraph]
Formatting the End
[Closing Paragraph]
Sincerely or Regards or Kind Regards,
Full Name
BCom Candidate, (year of completion)
Sauder School of Business
Attached: Resume (in an actual
application you may also be including
transcripts, etc.)
Formatting the End
[Closing Paragraph]
Sincerely or Regards or Kind Regards,
Full Name
BCom Candidate, (year of completion)
Sauder School of Business
Attached: Resume (in an actual
application you may also be including
transcripts, etc.)
Cover Emails
What does it look like?
• <150 words
• Utilize bold face type to
emphasize important points
• Show your brand & personality
• Make them want more!
– Ie. Resume, Cover Letter and and
Interview!
What does it look like?
Subject Line
Intro & explanation why you’re
right for the job
• Supporting points
• More support
Thanks & Call to action
Sign off
Subject: Job Title – Your Name OR come up with a very short hook for example
“Beer & people lover has found her dream internship” or “Your new HR Intern is
inside” or “HIRING MANAGER NAME, I’m excited!” Depending on how cool the company
is.
To: Name of job poster/whom it may concern/hiring manager (never write Dear Sirs
– hello sexism!),
Your advert posted on WEBSITE NAME for JOB TITLE really caught my attention;
Labatt has “good things brewing” and I would love to be a component of the “good
things”. I believe my XYZ (people management) experience alongside my drive,
tenacity and exemplary communications skills are a solid match to your needs. I
also match the job requirements in the following ways:
• 2 years of leadership experience
• Exceptional presentational skills
• Advanced Excel capabilities
• UBC Innovation Award recipient
• 5 years’ experience organizing team building activities
I am confident that I will be a fantastic addition to your team! I have attached
my resume and cover letter, please do not hesitate to contact me with any
questions you may have or to set up an interview on 778-XXX-XXXX.
I look forward to hearing from you.
Kind regards,
Your name
(778)-XXX-XXXX
Email address
LinkedIn profile URL
Questions?
Action Items
To do for next week
• TUTORIAL Next week!
• Enroll in your Turnitin Class
• For tutorial 2 hard copy Cover
Letter drafts for Peer review
• Skills Matrix due Friday, October
14th @ 2pm on Turnitin
• Sign up for Office Hours
Turnitin Credentials
TUESDAY T05
• Class ID: 13699236
• Password: 202isawesome
THURSDAY T11
• Class ID: 13699279
• Password: 202isawesome

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Cover Letters

  • 1. COMM 202 TUTORIAL #3 WEEK 5 Hand in one copy of your Skills Matrix w/ Michelle Sieklucki T05 & T11
  • 2. What’s your Brand? • 2 minute to jot down 4-5 words that describe you best – To do with skills, personality etc. THINK: If you had 30 seconds to describe who you are what would you say • Start of your elevator pitch
  • 3. Agenda • Course Timeline • Cover Letters • Hook Activity • Cover Emails • Action Items
  • 5. Week 5 Oct 3-7 Week 6 Oct 11- 14 Week 7 Oct 17- 21 • Intro to cover letters • Skills matrix draft due • Cover letter peer review • Skills matrix due Friday, October 14th After that it’s LinkedIn, Networking, Info interviews and Employment interviews! Course Timeline • Resume peer review • Bring in 2 copies of your resume draft and job posting
  • 6. CAN you do the job? Do you WANT the job? Are you the right FIT?
  • 8. Why do we write Cover Letters?
  • 9. Why Cover Letters • Shows your INTENTIONS & INTERESTS – shows SINCERITY and RESEARCH • Demonstrates ABILITY TO COMMUNICATE – CREATIVE and PROFESSIONAL • Opportunity to elaborate on YOUR STORIES & PERSONALITY – drawn from your SKILLS MATRIX
  • 10. Resume V. Cover Letter
  • 11. Resume V. Cover Letter Your Resume is about YOU Your Cover Letter is about THEM
  • 12. Elements of a Cover Letter Formatting Branding Integration
  • 13. Opening Dear Hiring Manager, My name is Michelle Sieklucki and I am applying to your HR Intern Position.
  • 14. Opening • Expresses keen and genuine interest and/or passion for position • Genuine and unique primary and secondary research indicating interest in company (Make sure the research you show is tied to your interest) • Name Drop (where applicable) • Makes a clear expression of the skills/experience matching the job description
  • 16.
  • 17. What’s a hook? How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal:
  • 20. Skills Matching • Skills from your skills matrix match the job description (use STARL) • Best relevant experiences • Link education and other training to the job, and link to the co/position if it’s not obvious • Any other qualifications If it doesn’t belong, don’t include it!
  • 21. Skills Matching • Use STARL to your advantage – Action and Link! • Each line proves you have the necessary skills & aptitudes to perform on the job • Always link to the company/position if not obvious • Use skills listed in the job description
  • 23. Closing “Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”
  • 24. Closing • Make a good final impression • Show your passion • Restate skills with a different wording • Give genuine thanks • Leave a call to action • Tie to previous examples/stories (tie to hook)
  • 25.
  • 26. Branding • Consistent throughout cover letter • Fits in with the company’s values & yours • Create the image you want to project • Use Job Research Assignment Remember your brand? Use it
  • 27. Integration • Clear consistent branding throughout the resume and cover letter documents • All necessary information is displayed, format/tone/font/style is appropriate, and the candidate displays the best impression of him/herself
  • 28.
  • 29. Formatting the Start Date Contact Name (if known) Their Title Company Name Address 1 Address 2 (if extra space needed) City, Province, Postal Code Re: Position Title and Reference Number (if applicable) Dear First Name Last Name,(unless you know for sure the woman's marital status then you can put Mrs. Ms. Or Mr. If in doubt, “Hiring Manager”) [Opening Paragraph]
  • 30. Formatting the End [Closing Paragraph] Sincerely or Regards or Kind Regards, Full Name BCom Candidate, (year of completion) Sauder School of Business Attached: Resume (in an actual application you may also be including transcripts, etc.)
  • 31. Formatting the End [Closing Paragraph] Sincerely or Regards or Kind Regards, Full Name BCom Candidate, (year of completion) Sauder School of Business Attached: Resume (in an actual application you may also be including transcripts, etc.)
  • 33. What does it look like? • <150 words • Utilize bold face type to emphasize important points • Show your brand & personality • Make them want more! – Ie. Resume, Cover Letter and and Interview!
  • 34. What does it look like? Subject Line Intro & explanation why you’re right for the job • Supporting points • More support Thanks & Call to action Sign off
  • 35. Subject: Job Title – Your Name OR come up with a very short hook for example “Beer & people lover has found her dream internship” or “Your new HR Intern is inside” or “HIRING MANAGER NAME, I’m excited!” Depending on how cool the company is. To: Name of job poster/whom it may concern/hiring manager (never write Dear Sirs – hello sexism!), Your advert posted on WEBSITE NAME for JOB TITLE really caught my attention; Labatt has “good things brewing” and I would love to be a component of the “good things”. I believe my XYZ (people management) experience alongside my drive, tenacity and exemplary communications skills are a solid match to your needs. I also match the job requirements in the following ways: • 2 years of leadership experience • Exceptional presentational skills • Advanced Excel capabilities • UBC Innovation Award recipient • 5 years’ experience organizing team building activities I am confident that I will be a fantastic addition to your team! I have attached my resume and cover letter, please do not hesitate to contact me with any questions you may have or to set up an interview on 778-XXX-XXXX. I look forward to hearing from you. Kind regards, Your name (778)-XXX-XXXX Email address LinkedIn profile URL
  • 38. To do for next week • TUTORIAL Next week! • Enroll in your Turnitin Class • For tutorial 2 hard copy Cover Letter drafts for Peer review • Skills Matrix due Friday, October 14th @ 2pm on Turnitin • Sign up for Office Hours
  • 39. Turnitin Credentials TUESDAY T05 • Class ID: 13699236 • Password: 202isawesome THURSDAY T11 • Class ID: 13699279 • Password: 202isawesome

Editor's Notes

  1. When in doubt, apply anyways! Don’t talk yourself out of the job just because you think you don’t have all qualifications. Want? – you can discover this through the interview process
  2. Cover Email is first, if they want more, look at your resume even more your cover letter Get the important info to your potential employer as easily as possible, give them the info so they don’t have to dig!
  3. Ask Class.. Is it because the job posting says so? Or that’s what everyone always taught you to do and you don’t really know what youre doing SPOILER ALERT contrary to popular belief some hiring managers actually DO read your cover letters
  4. Integrating Research into your cover letter Industry trend+ your research = how it will affect the company Company position amongst competitors + your skills/experiences = Value added to their bottom line/mission Company need + your ideas/sills = result you will create for them
  5. Whats the difference between these two documents?
  6. Cover letter shows your INTEREST in the firm It shows your stories, but more importantly, how that links to their firm
  7. Make connection right off the bat Preface the skills that you’ll be showcasing
  8. What are your perceived brand of these companies Use whiteboard ! Get into 5 even groups Take 5 minutes to brainstorm a creative hook for your assigned company Be prepared to share! Sync personal with company brand !
  9. I feel like you can make any skill belong, if you’re able to build the right bridge and link. When I was applying to the HR Co-op position with YVR I had had no prior industry experience ( and they were looking for a senior HR Student on their 2nd or 3rd co-op term) what I did was link what I had done as a 202 TA to the job posting Spoiler alert, I got the job and they said they were very impressed with my accomplishments as a TA..
  10. Skills/abilities + Experience + Education + Matching Qualifications ESTABLISHES CREDIBILITY Past performance indicates future potential
  11. Format: Depends on industry, sometimes its better to use bullet points sometimes its better to use paragraphs.. WHY?
  12. Problem is that you can replace ABC with any other company name, and they wouldn’t even be able to tell. You have personalized a cover letter enough when you replace the co’s name with another company and it no longer works.
  13. address the elephant in the room… Travelling for a year? Werid hole in emplpyment history? Address it here.
  14. Impression they’re left with after they finish reading your cover letter BRANDING YOURSELF TO THE ORGANIZATION
  15. Emphasize attached vs. enclosed NO SIGNATURE NEEDED
  16. Emphasize attached vs. enclosed NO SIGNATURE NEEDED
  17. Heres an example for a Labatt HR Internship