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COMM202T34 & T38 – Cover Letters!
1. E-Module Recap
2. Cover Letter
3. Action Items
Agenda
Why Cover letters?
The resume is about
YOU
The cover letter is about
THEM!
FORMATTING &
INTEGRATION
BRANDING TO COMPANY
OPENING
SKILLS MATCH
CLOSING
The 5 Elements
of a Cover
Letter
OPENING
Dear ___________,
My name is ________, and I’m applying
to _________.
Opening
• Express a genuine interest or passion for the
position
• Clearly expresses the skills/experiences
matching the job description
• Utilizes unique primary and secondary research
in the company (Make sure research shown is
tied to your interest)
Opening Takeaways
The most important lesson I’ve learned from years of
marathon training is that results are directly linked to
effort put in. This is an attitude that has led me to Boston-
qualifying marathon times, achievement on the UBC
rowing crew, winning finishes at triathlons, and placement
on the Dean’s Honour Roll. Accounting works much the
same; the only path to excellence is through hard work
and persistence. This attitude of persistence and
teamwork has carried me through my previous
challenging work experiences and is one that I have found
aligns with PwC’s core values of excellence, teamwork,
and leadership. Some of my applicable skills gained from
How tomake it better: The Hook
How fast can you change four tires? One hour? Ten
minutes? A few years ago I witnessed a Formula One
team do it in 2.7 seconds. They said a perfect run would
be just one second. In everything that I do I strive to
reach that one second – that perfect test score, that
perfect presentation, that perfect career. After speaking
with Jake Woodson, a recent hire, Dion Chen, and other
industry professionals, I know that my personality and
passion lies in sales and trading. Through my unique
athletic background and passion, I will provide
competitiveness and drive that will set a benchmark for
future interns. I cannot wait to sit on a trading floor,
execute trades, and engage in research while receiving
mentorship from the most world-renowned investment
bank. A career with Goldman Sachs is my one second and
SHOW ME YOUR HOOK!
Skills matching
Skills Matching
TINDER PICTURE
Skills Matching
Skills  From Job Description, Job Research
Assignment, & Skills Matrix
Experience  Your best relevant experiences
Education  How you will leverage your BCom
Matching Qualifications  Any other
qualifications
Skills Matching Takeaways
• Use STAR(L) to your advantage – Focus on Action and Link
• Each line proves you have the necessary skills & aptitudes to
perform the job
• Always create a link to the job/experience if not obvious
• Use skills listed in the job posting or implicit to the
responsibilities
Closing
Closing
“Thank you for looking at my application. I
hope that I have shown you that my
interpersonal skills, my leadership skills, and
my ability to perform on a team make me a
perfect fit for ABC position. Thank you very
much and I hope to hear from you soon.”
Closing Takeaways
• Make a good final impression
• Show your passion again
• Restate skills in a different way than originally
worded
• Give genuine thanks
• Leave a call-to-action
• Tie to previous examples or stories throughout the
letter
Closing Takeaways
While I understand that my academic record may not be as competitive as other applicants, I
firmly believe that the time I dedicated to varsity athletics developed my skills as a dynamic
team player beyond that of my peers. As a firm that values inspiring and leading others as the
defining characteristics of leadership in business, I sincerely hope that you will view my unique
experience and skillset as a valuable asset to your firm. Thank you for your time and
consideration of me as a prospective summer associate for PwC Calgary in 2014. I look forward
to hearing from you.
Sincerely,
Address the Elephant in the room…
• Bad Grades
• Relocation
Branding
Branding Takeaways
• Consistent throughout Cover Letter
• Fits with the company’s values and your own
• Makes a good impression
• Utilizes the Research Assignment
Branding Takeaways
• Consistent throughout Cover Letter
• Fits with the company’s values and your own
• Makes a good impression
• Utilizes the Research Assignment
integration
Integration Takeaways
• CL & resume use same
formatting
• Helps you to stand out!
• CL reflects & expands upon
resume
• Be mindful of spacing
formatting
• Left Aligned
• No INDENTS on paragraphs
• Bullet Points vs. Paragraphs
• 2-3 Relevant Skills!
Formatting
Addressing the CL
Date
Contact Name
Their Title
Company
Address
City, Province Postal Code
Re: Position Title
Dear Mr. / Ms. Their Last Name
OR Hiring Manager
These spaces
are important!
If unknown,
this can be
omitted
AVOID:
“To Whom it May
Concern”
“Dear Sir or Madam”
Country is typically
unnecessary unless
applying outside of
Canada
Sincerely,
Full Name
Bcom Candidate 20XX
Sauder School of Business
Enclosed/Attached: Resume
Bottom Formatting
These spaces
are important!
Other Options:
Best, Regards
Co-op Students:
BCom BTM Co-op Candidate
2016
Written Signature is
OPTIONAL
Attached: Resume, Transcript
Use “Enclosed: …” only if sending
application by mail
Can I do the
job?
Do I want the
job
Am I the right
 Resume E-module & Quiz due
before next Tutorial
 Sign up for Office Hours!
 Job Posting Research
Assignment due Sunday
 Submit to Turnitin
 Skills Matrix due February 12th
 Submit to Turnitin
- Week6 -
ACTION ITEMS

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Michael_T3

  • 1. COMM202T34 & T38 – Cover Letters!
  • 2. 1. E-Module Recap 2. Cover Letter 3. Action Items Agenda
  • 4. The resume is about YOU The cover letter is about THEM!
  • 5. FORMATTING & INTEGRATION BRANDING TO COMPANY OPENING SKILLS MATCH CLOSING The 5 Elements of a Cover Letter
  • 7.
  • 8. Dear ___________, My name is ________, and I’m applying to _________. Opening
  • 9. • Express a genuine interest or passion for the position • Clearly expresses the skills/experiences matching the job description • Utilizes unique primary and secondary research in the company (Make sure research shown is tied to your interest) Opening Takeaways
  • 10. The most important lesson I’ve learned from years of marathon training is that results are directly linked to effort put in. This is an attitude that has led me to Boston- qualifying marathon times, achievement on the UBC rowing crew, winning finishes at triathlons, and placement on the Dean’s Honour Roll. Accounting works much the same; the only path to excellence is through hard work and persistence. This attitude of persistence and teamwork has carried me through my previous challenging work experiences and is one that I have found aligns with PwC’s core values of excellence, teamwork, and leadership. Some of my applicable skills gained from How tomake it better: The Hook
  • 11. How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and
  • 12. SHOW ME YOUR HOOK!
  • 15. Skills Matching Skills  From Job Description, Job Research Assignment, & Skills Matrix Experience  Your best relevant experiences Education  How you will leverage your BCom Matching Qualifications  Any other qualifications
  • 16. Skills Matching Takeaways • Use STAR(L) to your advantage – Focus on Action and Link • Each line proves you have the necessary skills & aptitudes to perform the job • Always create a link to the job/experience if not obvious • Use skills listed in the job posting or implicit to the responsibilities
  • 18. Closing “Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”
  • 19. Closing Takeaways • Make a good final impression • Show your passion again • Restate skills in a different way than originally worded • Give genuine thanks • Leave a call-to-action • Tie to previous examples or stories throughout the letter
  • 20. Closing Takeaways While I understand that my academic record may not be as competitive as other applicants, I firmly believe that the time I dedicated to varsity athletics developed my skills as a dynamic team player beyond that of my peers. As a firm that values inspiring and leading others as the defining characteristics of leadership in business, I sincerely hope that you will view my unique experience and skillset as a valuable asset to your firm. Thank you for your time and consideration of me as a prospective summer associate for PwC Calgary in 2014. I look forward to hearing from you. Sincerely, Address the Elephant in the room… • Bad Grades • Relocation
  • 22. Branding Takeaways • Consistent throughout Cover Letter • Fits with the company’s values and your own • Makes a good impression • Utilizes the Research Assignment
  • 23. Branding Takeaways • Consistent throughout Cover Letter • Fits with the company’s values and your own • Makes a good impression • Utilizes the Research Assignment
  • 25. Integration Takeaways • CL & resume use same formatting • Helps you to stand out! • CL reflects & expands upon resume • Be mindful of spacing
  • 27. • Left Aligned • No INDENTS on paragraphs • Bullet Points vs. Paragraphs • 2-3 Relevant Skills! Formatting
  • 28. Addressing the CL Date Contact Name Their Title Company Address City, Province Postal Code Re: Position Title Dear Mr. / Ms. Their Last Name OR Hiring Manager These spaces are important! If unknown, this can be omitted AVOID: “To Whom it May Concern” “Dear Sir or Madam” Country is typically unnecessary unless applying outside of Canada
  • 29. Sincerely, Full Name Bcom Candidate 20XX Sauder School of Business Enclosed/Attached: Resume Bottom Formatting These spaces are important! Other Options: Best, Regards Co-op Students: BCom BTM Co-op Candidate 2016 Written Signature is OPTIONAL Attached: Resume, Transcript Use “Enclosed: …” only if sending application by mail
  • 30. Can I do the job? Do I want the job Am I the right
  • 31.  Resume E-module & Quiz due before next Tutorial  Sign up for Office Hours!  Job Posting Research Assignment due Sunday  Submit to Turnitin  Skills Matrix due February 12th  Submit to Turnitin - Week6 - ACTION ITEMS