Brand experience Dream Center Peoria Presentation.pdf
Nme kasabian
1. Charlotte Ayres
Target Audience andgenre
The target audiencefor this particular
magazine would be fans of indierock
music as they are the models on the
front or any indiefans as kasbian are
an indieband also I would say
teenagers to young adults and aimed at
any gender.
Main Image
The main image showsSerge and
Tom out of kasbianadvertisingtheir
newalbumthe photohelps
representthe albumasthe coverline
says‘beyondhard’and theirface is
veryseriouswhichsuggestthatthisis
the looktheyare tryingto give off
Model credit
The model creditisinboldso it is
clearand noticeable tothe audience
whothe main artistof the magazine
isgoingto be.
Main CoverLine
The main coverline of ‘the new
albumisbeyondhard….We are
scaredfor everyotherband.’draws
youintothe magazine especiallyif
youare a kasabian fanyouwan to
findoutmore about itand to see if
youagree withthe statement.
Colours/Typefaces/Housestyle
The main coloursare blue andblack.The
colourblue isstereotypicallya‘boys’colour
and therefore usingthiscolourschemehelps
to fitinwiththeirmasculinityandshowsthey
are a boysband.
Masthead
The mastheadisin the corner as youreye is
attractedto thispart of the magazine before
anythingelse alsothe NMEin boldisshortened
for newmusical express.
The GutenbergDesignPrinciple
The front cover ofTom and Sergeha sa n formalsymmetrical as
Serge is slightly moreinfront ofTom.It uses the principle because
the strong fallow area Is onthetopright corner whereittalks
about 100albums for 2014this draws your attention as youwant
to know more about new music. In theprimary opticalarea we
can seethemagazines name‘Nme’ inbold brighttext which makes
it clear for audiences andpeople that know themagazine tosee
what it will beabout. Also justunderneath the name you can have
a smallview on what other artistare going tobe inthemagazine.
Coverlines
The cover linessuchas‘were bringingsexyback’drawsyou
intothe magazine as itmakesyouwant to knowaboutthe
latest gossipandmusicfrom the bands/artists.
Banners/Flashes/badges
On the bottomof the magazine yougeta sneak
peakof whatelse isinthe magazine suchas the
bandswhichare similartokasabianyoumaybe
interestedinanddrawsyouintothe magazine.