1. Language:
The masthead which is the name of the
magazine ‘Kerrang!’ has been printed bigger
than the rest of the text on the cover which
makes it clear to the reader that Kerrang! is
the name of the magazine and also it is in
white which stands out in comparison to the
rest of the text. It also has a smashed effect
which gives you an idea what the genre of the
magazine is. The main story is about Paramore
which has been written very boldly to stand
out and attract the audience which will make
them want to buy the magazine. The colours
scheme of the text matches the colours of the
main image which shows that it follows
throughout. All the text used on the cover
relates to different bands of subjects related
to the rock genre which makes it clear to the
audience that Kerrang! is a rock magazine
before they even open it to read. The barcode
has been printed in small at the bottom right
corner so it doesn’t distract the whole front
cover. The barcode also includes the price and
the date of the issue which keeps it all
together and easier to identify.

2. Institution:
Kerrang! magazine is a UK based
magazine which is devoted to rock and
it is the biggest selling weekly rock
magazine. It is mainly based in London.
As of July 2012, the circulation is
42,007. The magazine is priced at £2.20
in British pounds. It is published by
Bauer Media Group and Geoff Barton
founded it. It was first published on 6th
June 1981 but only as a one off
supplement in Sounds newspaper. It
was initially devoted to New Wave of
British Heavy Metal and the rise of hard
rock acts but in the early 2000s became
the best selling British music
newspaper. Angus Young who is in
AC/DC appeared on their first cover
and it first launched as a monthly
magazine and in 1987 went to a weekly
magazine. Kerrang! has many other
things such as their own awards, radio,
TV, tour, and an official rock chart.

3. Ideology:
The main ideology of Kerrang! is music.
The magazine is presented to be unisex so
it is suitable for everyone. This targets the
audience well because there is a range of
things included in the magazine which is
suitable for both male and female. On this
issue, Hayley Williams who is the lead
singer of Paramore, is on the front which
can attract both male and female
audiences. The main colour on the
magazine is yellow, this connotates
happiness and it is also eye-catching to the
audience. As it is a rock music based
magazine, having a variety of bands/artists
on the cover and in the feature stories
shows to the reader that the magazine
includes a range of different kind of bands.
The bands/artists that are shown on the
front are mostly well known which shows
to the audience that Kerrang! is well
known and it is a trustworthy source.

4. Audience:
Kerrang! have a main audience age of 15-24
with a percentage of 69.5% between male and
female. The gender ration of Kerrang! readers
are 41% female and 59% male. The male and
female audience is targeted well as the
magazine includes features that both male
and female will be interested in. 87% of its
readers buy every issue and the cost of each
issue is £2.20 which is affordable for the
younger viewers such as 15/16. As Hayley
Williams is on the front, this will attract fans of
her and Paramore and it suits the age range as
many people aged 15+ would like to buy the
magazine because she is on it, which is why
the price of the magazine is effective. If
someone who wasn’t well known was put on
the front, no one would really be interested
and Kerrang! wouldn’t be very popular.
Furthermore, the things advertised in the
magazine are only minimum things like CD’s or
band shirts or concert tickets which is suitable
for students or low working class people.

5. Representation:
The whole genre of the magazine is
represented clearly and well from the front
cover with the feature stories, the main image
and also the masthead as it has a smashed
effect. Hayley, who is used as the main image,
is big in the music industry being in Paramore
which encourages people to buy the magazine
because she is on the front, especially her
fans. The main feature story, which relates to
Hayley, is also an eye-catching feature to the
reader as it interacts with the audience by
saying ‘Hayley answers YOUR questions!’
which will make the reader want to read more
to find out the answers. If fans of Hayley and
Paramore buy the magazine purely because
she is in it, it will make Kerrang! more popular
and they will make more business from that.
The headline also attracts the reader as it is
written in bold at the top and it is a chance to
win something. Also, the way the poster
special part is presented will stand out which
will make people want to buy it for the
posters.

6. Language:
This is a contents page from
Kerrang!. I have looked at many of
the contents pages and they have all
changed design over time. The
contents title is printed in yellow at
the top with the issue number and
the cover date underneath. This
makes it easier to follow and
understand. All the page numbers
are printed in yellow which stands
out so they are easy to identify. Near
the top of the page is a letter from
the editor which is a key convention
in magazines. The images on the
contents page all relate to music and
different bands/artists which shows
that this is what the magazine will
be like throughout. The layout of the
contents is very organised which
makes it easier to read.

7. Representation:
The genre of the magazine is presented
well within the contents page as the
photos all relate to bands and artists as it
is a music magazine. The page includes a
range of different bands/artists which will
appeal to the audience if they have
different music tastes. The contents show
that the magazine includes live reviews
and also album reviews which shows that
the magazine includes a variety of things
to keep the audience interested. The way
the page is set out into different sections
is very organised so it is not too difficult
to follow or identify if there is a mean
feature the reader wants to look at. In the
bottom right corner, it includes an
advertisement about subscribing to the
magazine to get it delivered which could
also encourage the reader to buy each
week so therefore Kerrang! would get
more business.

8. Language:
The text is in columns which is similar to other magazines, this makes it symmetrical to each
other and makes it organised and easy to read. Also, the ‘D’ at the start of the text which is a
drop cap is bigger than the rest of the text so it draws you in to the beginning of the text so you
read it. In this issue, Kerrang! have used Taylor Momsen who is famous for her rock band The
Pretty Reckless and the spread is about her and her music which is what the magazine is about.
‘Wild Child’ is the heading and the image which takes up one side of the page relates to that as
she looks rebellious by what she is wearing.

9. Representation:
As shown, Taylor is being presented as a main feature in this issue of the magazine. The colours that are used
in the spread, especially black connotates the ‘Wild’ in the title and it also connotates power and it is very
mysterious which could present something about her as she looks mysterious with her make up and make
you want to find out more. The clothes she is wearing portray her to being quite rebellious and wild as the
spread states and it also shows that she is part of the rock genre. The way the image takes up the whole
page shows her importance and it makes her stand out. Also, the way she is posed and what she is wearing
relates to the whole genre of the magazine which creates and represents the ‘rock style’ image well.