Chloe EmbertonFront Cover Analysis- Kerrang! (Issue 1341- 4th December 2010) Masthead Cover-Star’s Splash Splash Banner Cover-line Freebies Date/Price/Bar codeTarget Audience and needKerrang’s target audience is 16-25 year olds and specific towards rock music fans. Howeverin recent years, the age of the audience has dropped and it is more 14-18 year olds whotend to buy and read the magazine, it appeals to a specific niche audience because itconcerns topics and themes that are relevant to people who listen to and are interested inrock music and its background. This audience of rock fans is made up of 60% males and 40%females. Kerrang aims itself more at a male audience because it appeals to them by usingcontent such as hard rock and metal iconic male bands on the front cover, the femalereaders are targeted by the use of male bands on free pull out posters and featureinterviews.House StyleKerrang’s house style is very effective because of the bold font and images usedconsistently. Kerrang uses a significant colour pallet for each of their magazine issues, themain colours are white, black, yellow, red and green. These enable the magazine to be eye-catching and it allows certain cover lines to stand out. These basic colours are continuedthroughout all the pages creating a dark and moody ambiance. Like the background, theclothing worn by the featured band/artist are usually dark but also casual, this may form theimage of the magazine being relaxed and casual, this can be seen by all the images used onKerrang’s front covers. The angle of the image on the front cover is most likely always a
Chloe Embertonclose up shot or a low angle shot, this is used to attract the audience causing a sort of eyecontact to form through the photo or to make the audience look up to the cover-star.The Guttenberg Design PrincipleThe Guttenberg Design principle is ‘the rule of thirds’, which is considered when taking aphotograph and laying out a magazine front cover in this case. This magazine front coveruses the rule of thirds as in the primary optical area there is the name of the magazine,‘Kerrang’ which will stand out to the viewer of the magazine, and then following is thestrong fallow area where the viewer will see the main image, which is a band. In the weakfallow area being advertised are posters which are free inside the magazine, and then in theterminal area is the bar code.Main ImageThe main image on this magazine front cover uses symmetry as the band members arestanding either side of each other. Through the way they are stood and their gestures theaudience can tell what kind of genres are talked about within the magazine and the genre ofthe band itself which is rock. The image catches the audience’s attention as the band ispointing towards the camera which makes it look like they are pointing at you when youlook at it so therefore this can make you want to buy the magazine more and it’s almost likethey want you to buy it.MastheadThe masthead of this magazine is ‘Kerrang’, it is san serif which shows the audience that it isan informal magazine. The bold black font used makes it stand out against the whitebackground, and through them being binary opposites it shows more that this magazineincludes different kinds of genres. The effect used on the masthead makes it look like themagazine is representing rock more because of the ‘smashed’ look that it has, the effectmakes the masthead look quite original and it gives it more of an edge.Lead article/Model Credit/CoverlinesThe lead article in this magazine would be the one which features the band on the frontcover, the splash ‘Matt Tuck and Oli Sykes vs. the world’ stands out amongst the otherCoverlines on the front cover as it is highlighted by a yellow border, from this it tells theaudience that this would be the main topic within the magazine. The audience can see theCoverlines on the front cover which are on either side of the magazine, they are highlightedby a red border however are in a much smaller font as they are not the main talk inside themagazine but are still being advertised on the front cover so the viewer can see it and thismight make them want to buy the magazine more.
Chloe EmbertonFront Cover Analysis- Vibe (August/September 2010) Masthead Splashes Cover-star’s Coverlines Splash BannerDate/Price/Bar code SplashTarget Audience and needThe target audience for vibe magazine would be people aged between 16 and 34 who arelisteners of R&B, Hip Hop and rap. It targets people who are interested in the music, thebackground and the artists themselves. The magazine targets both male and females,however, it targets males a bit more because they are more interested in the rap and R&Bsections than females so they consume this magazine more. It is most likely that the maleswho consume this magazine are more interested about the rappers that are talked about inthe magazine and the female consumers would be interested in articles about the femalehip-hop and R&B singers and any of the posters which have the male performers on them.This magazine also targets an international audience because people all over the worldwould buy this magazine and listen to the different genres of music which are all includedwithin the magazine.House StyleThe house style for ‘vibe’ magazine mainly consists of black, grey, red and white, these arebold colours and the arrangements allow each to stand out, which gives the magazine a richand classic look. The use of these colours is carried on throughout the magazine whichcarries on the classic look through to the end. ‘Vibe’ can be identified as being a seriousmagazine whilst also being considered sleek through the use of the colours. Likewise, thesleek and serious look is also captured through what the artists/bands wear on the frontcover as they look very smart and sophisticated; this is especially shown through the frontcover I have chosen.
Chloe EmbertonThe Guttenberg Design PrincipleThe use of the ‘rule of thirds’ has been used for this front cover because in the primaryoptical area is the masthead which would immediately be captured by the audiences eye,also in part of this area is a part of the main image, then following the design principle goingthrough to the strong fallow area the viewer would have looked at all the artists included inthe main image so would straight away know the main topic of the magazine for that issue.In the weak fallow area is the bar code, which has been cleverly put there so the buyerswouldn’t really take a look at the price so if they liked the look of the magazine they wouldjust buy it straight away. Then going through to the terminal area the viewer would be ableto read what some of the articles will be about in the magazine as the splashes and bannershave been placed in that area.Main ImageThe main image for this magazine issue is unsymmetrical as all three of the artists arestanding one behind another. Each of the artists are standing straight and have a veryserious look on their face and are all dressed very smartly, all three of these things indicatethat the magazine is very serious yet sleek. The artists in the image are wearing jewellery,for example, watches and rings, which also indicates that their genre is rap and R&B, asthese genres like so show off what they have.MastheadThe masthead for this magazine is ‘vibe’, the font is san serif which suggests that themagazine is informal, however, it is very bold and fills the whole of the top of the magazineand also stands out against the black background, it is very simple but also effective. Theway that it looks and how the font is very edged and tidy ties in with the fact that the wholemagazine is classy and sleek.Lead article/Model Credit/CoverlinesThe lead article on this front cover would be the one which is about one of the artistsfeatured on the cover: ‘Diddys commission, welcome to the dark side’ is the lead article, thisis shown through how it is in a larger font and is more bolded than the other Coverlines, thephrase used ‘welcome to the dark side’ stands out as it has a white border around it, fromthis the audience knows that this would be the lead article inside the magazine. TheCoverlines are placed in-between the primary optical area and the weak fallow area so theyare noticeable to the viewer, they do stand out a bit as they are written in white and placedonto the black background. These tell the audience which other artists are included withinthe magazine, so the buyer would also have to read them to find out if any other artists theylike will be talked about inside the magazine.
Chloe EmbertonSimilaritiesThe similarities between the two magazines, ‘Kerrang’ and ‘Vibe’ are that they are bothDifferencesThe differences between the two magazines are that they are both selling to a completelydifferent audience, vibe attracts a mature and older audience and on the other handKerrang attracts a younger and less mature audience, this is shown through the main imageson the magazines. Vibe magazine is a much smarter and classier magazine, whereas Kerrangis a more laid back and niche magazine. The front cover of the Kerrang magazine is quitebusy and is advertising a lot of things that are inside the magazine, the shapes that are usedon the cover stand out a lot more compared to the Vibe front cover as it is less busy andmuch more sophisticated.