Used as visual aid in the subject Disciplines and Ideas in the Applied Social Sciences

1. IDENTIFYING
PARTS OF A
WHOLE
AND EMERGING
PATTERNS IN
TRENDS
Adopted from:
ERROL P. BAYONETA slide
decks

2. OBJECTIVES
At the end of the lesson,
the students should be able
to:
1. identify parts of a whole
(HUMSS_MCT12-Ia-b-6);
2. identify and explain an
emerging pattern
(HUMSS_MCT12-Ia-b-7); and
3. identify causes and
consequences
(HUMSS_MCT12-Ia-b-8).
•

4. According to Merriam Webster’s dictionary,
a PART is one of the often indefinite
subdivisions into which something is regarded
as divided and which together constitute the
whole. WHOLE, on the other hand means
something constituting a complex unity, a
coherent system or organization of parts or
working together as whole. Is shows the totality
of the pieces and segments that somehow we
consider as parts.

5. Michael Herban (2015) defined the
term FAD as something that quickly gains
popularity and may fade just as quickly
and sometimes not quick enough. In
contrary, TRENDS are a bit slower paced
but represent something that is coming on
a much wider scale than a fad.

9. IDENTIFYING PARTS OF A WHOLE
Trends as they grow and evolve tend to influence
or give birth to other trends and become
interconnected and interrelated. It was mentioned
in the previous modules that trends are formed from
the combination of things. Thus, a trend has
constituent parts of portions that are interrelated.
Their influence, as well as how the people adopt
them, makes the trend viable, especially the
megatrends and gigatrends.

10. Take as example the
Japanese animation
(animé) trend that is
associated with several
generations spanning
decades. In retrospect,
Urgel (2017) illustrated the
popularity of anime which
was brought about by a
number of developments
such as the ones shown
below.

11. Visual culture is another example that we
experience today. It was developed from various trends─
digital camera, smartphone, internet, Wi-Fi technology,
social media, mobile apps, computer, fashion, art,
photography, to name a few. Internet memes,
infographics, and sharable videos seemed to be a
microtrend only, but they eventually became a mainstay
in disseminating information. Even large news
organizations and government websites use them. This
visual culture trend which can be considered a
megatrend, has evolved further with the advent of the
internet. The smartphone and Wi-Fi access greatly helped
the new form of visual culture which is subscribed to by
many social media users, if not all.

12. Remember that
microtrends can become
macrotrends if they affect more
lives and societies. Then,
macrotrends can become a
megatrend if it can affect a
much larger group for a longer
period like a decade.
Megatrends can become
gigatrends if they have
everlasting effects and
influences. Therefore, it is
evident that the whole which
comprises the large part is
made up of small things or
parts.

13. IMPORTANT THINGS TO REMEMBER:
-PARTS is one of the often indefinite or unequal
subdivisions into which something is or is regarded as
divided and which together constitute the whole. In
contrary, WHOLE means something constituting a
complex unity a coherent system or organization of parts
or working together as whole. Conversely, FAD are
normally microtrends that exist under the umbrella of
actual trend. These are parts of evolution of creating a
whole trend. TRENDS are a bit slower paced but
represent something that is coming on a much wider
scale than a fad.

14. Think, Pair and Share: Evaluate the given pictures below. Give
your simple explanation about the concept on the pictures. Write
your answer inside the box given below.
https://www.bing.com/images/search?view=detailV2&id=DF6F76EE6D168BE248B0610FC
CEAE64AA9ED4156&thid=OIP

17. Emergence is defined in simple ways but is
consistent on its context. It means just beginning to
exist, starting to exist and growing and developing,
especially in business. On the other hand, pattern is
a particular way in which something is done or
organized, or in which something happens; it is a
regular arrangement of lines, shapes, or colors; it is
also a design or set of shapes that show how to
make something (Cambridge Dictionary).

18. In business dictionary, pattern is a
consistent and recurring characteristic or
trait that helps in the identification of a
phenomenon or problem, and serves as an
indicator or model for predicting its future
behavior. These sum-up the analysis of a
trend.

19. As trend is the recurrent phenomenon
that takes place over time and which gives
rise to the future speculation (Sanders,
Soper, and Rotwell 2002) and the
examination of those phenomenon and
speculation is called as trend analysis.

21. IDENTIFYING EMERGING PATTERNS
By simply looking at the previous diagram, you will somehow have an idea on
identifying emerging patterns of a trend. Urgel (2017) defined pattern as a
design, shape, form or configuration that emerges from repetitious
appearance of lines, curves, and behavior. According to him, in the study of
trends, repetitive behavior that gives rise to an emerging pattern is the main
interest.
In order to follow and observe if a pattern emerges out of various events and
phenomena, one should have the tools necessary to detect it. According to
Rehn and Lindkvist (2013), the tools that a trend spotter should find handy to
use are categorized into four activities which are as follows:

22. • Documentation means being
able to record your observations
which you consider related to
any trend. The primary tools for
documentation, however simple,
are notebook and pen. Some opt
to use note-taking features or
apps on a smartphone or tablet.
The camera has also become
necessary in providing visuals.
Others bring a voice recorder
which is best for saving audio.
Whatever tool one uses, the
important thing in
documentation is the ability to
physically keep information and
data wherever and whenever you
may be.
Notebook and pen are basic in documentation.

23. Archive or Memory is used
to easily retrieve any
documentation you have kept.
Notes can be scanned or converted
to a portable document format
(PDF) while digital pictures can be
easily saved. Physical archiving
can, of course, still be used. There
are various digital archiving
systems that are available, too.
Tagging and cross- indexing are
helpful in labeling files.
This Photo by Unknown Author is licensed under CC BY-SA
This Photo by Unknown Author is licensed under CC BY-SA-NC

24. • Analysis is the stage where examination
and combination happen. Looking for
patterns on prospective trends can be
achieved through these methods:
brainstorming, grouping, and crafting
combinations. In brainstorming, you
decide which from your data is
important and which can be discarded.
Here, you can confirm emerging patterns
like events becoming more frequent and
things following a cycle. In grouping, you
create headings where observations and
data can fall under several categories.
This Photo by Unknown Author is licensed under CC BY-NC

25. In crafting combinations, you
begin to link one thing to another
and think what could happen if
these are taken step further, more
like imagining or generating new
ideas. The above diagram
presenting the evolutionary aspect
of a trend is an example for this
analysis.
This Photo by Unknown Author is licensed under CC BY-NC

26. • Presentation is representing your
findings for easy understanding as
a way of analysis. You can
represent your findings through,
among others, a mood board and a
storyboard. A mood board is a
collage of images, text, and object
samples. This is used to capture
your intuition and stimulate
creative discussions about trends.
A storyboard presents a narrative
of possible scenarios. It functions
to connect trends to a timeline
and to different contexts,
something that can enable you
and others to see interesting new
things. This Photo by Unknown Author is licensed under CC BY-SA-NC

27. • A slideshow is also another
option. Sometimes, new
trends are labeled with new
names or terms in the hope
of popularizing a
phenomenon. Again, the
sample diagram presented
above is an example of this
consisting of the linkages of
the influences of the root
trend to the development of
new trends within the link
plus the explanatory
analysis. This Photo by Unknown Author is licensed under CC BY-SA-NC

28. • Identifying emerging patterns
can be used to introduce to
individuals, organizations, and
communities change, improvement,
transformation and new
opportunities.
• Once patterns are identified,
trends are given rational
explanations for their emergence or
existence and are provided with a
better understanding of their
cultural origins.

30. DIFFERENTIATING RELATIONSHIPS
BETWEEN CAUSES AND CONSEQUENCES
• A cause refers to an agent that brings about a result or a
consequence. A consequence is always traceable to a cause
which can be a person, thing, principle, motive, act, or event.
There is no cause without a consequence and vice versa.
(Urgel, 2017)

31. Let us try to look at some of the popular fashion
trends among the teenagers these days ranging from
hairstyles, clothing, and music preferences to mention a
few. Clearly a number of them, if one will try to observe,
were patterned from a dominant and prevailing trend. To
date, Korean fashion trends is quite widespread in the
country. In fact, you can watch from the news almost
every beginning of the year in a certain portion of those
news about the fashion trend for the year. In other words,
these news in the media somehow sets these so – called
fashion trends which will then be the baseline of fashion
sales of the business sectors in the market. People then
especially the young and those who wanted to “fit in” to
these popularized trends would eventually patronize them.

32. For almost a number of years already, Korean
culture became popular in the country especially
among the young. With this, if we will look around us,
it resulted to the establishments of Korean
restaurants, Korean mini marts which boosted the
small – scale entrepreneurship business. In terms of
travel, Korea became one of the popular lists for
Filipino tourists.

33. • This cause and consequential aspect of a trend
does not only cover the example mentioned above,
in fact, it covers all types of trends in all categories
such as in ideologies, politics, beliefs, lifestyle, social
life and many others. One simply need to identify
the emerging patterns and look at the causal and
consequential relations of these patterns in order to
understand these trends.
•

34. The string of events
characterizing a trend can exemplify
the cause- consequence relationship
where one event may lead to another
and so on. A cause brings about one
or more consequences which may be
either positive or negative. Whatever
the results of a cause, the events
that are noted in each result will
help produce a picture of a trend
which is studied to be adopted in
many life applications. The
relationship between cause and
consequence is salient to strategic
thinking and analysis.

35. IMPORTANT THINGS TO REMEMBER:
Emerging means ―just beginning to exist,‖
―starting to exist‖ and or ―growing and developing.
Pattern is a consistent and recurring characteristic
or trait that helps in the identification of a
phenomenon or problem, and serves as an indicator
or model for
predicting its future behaviour. Trend analysis is
the sum-up of the two as it examines those
phenomenon and speculation on how something
becomes a trend.

37. Task to be done at home:
Recall your hobby (ies) on the following age brackets given below. Please fill in
the missing data and if possible, printed output is highly appreciated.
Answers are taken personally since you have different experiences.

38. Thank you very much for
listening
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