The document outlines 7 top mobile marketing trends for 2011: 1) 2D barcode scanning, 2) digital wallets, 3) mobile coupons, 4) geo-location, 5) tablets, 6) augmented reality, and 7) apps. These trends take advantage of new technologies like location services and augmented reality to provide personalized, interactive experiences to mobile users. Marketers are using these trends to engage customers, drive traffic to websites, and influence purchasing decisions.
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
Mobile and CRM - Marketing to Situations and ContextsBrandEmotivity
Mobile can be integrated into a company’s communications mix in two main ways. If done rightly, it presents brands with an opportunity to manage their customer relationships in a deeper, more relevant way.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
Mobile and CRM - Marketing to Situations and ContextsBrandEmotivity
Mobile can be integrated into a company’s communications mix in two main ways. If done rightly, it presents brands with an opportunity to manage their customer relationships in a deeper, more relevant way.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
Future Disruptive Consumer Engagement MethodsMiel Van Opstal
About the shift in consumer expectations and the opportunities artificial intelligence and automation bring to strengthen the relationship between brands and their customers. And about how growth hacking principles can bridge the conversation gap that still exists in contextual marketing strategies.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
In August, 2010, Blueliner gave this presentation on mobile marketing, which focuses on the tremendous growth of mobile web usage, how consumers are using their mobile devices, and what people expect from mobile marketing.
For a few years now, mobile apps are at the forefront of creativity. Mobile apps are assisting companies in remaining important and competitive in the face of rising markets, emerging modern technology, and changing consumer conduct. Millions of people around the world profit from some of the most common apps.
As per the mobile app development stat, eMarketer estimates that American adults will on average spend more than 4 hours with mobile Internet, with 88% of that time within apps.
In this blog I have highlighted the most successful and top installed apps that encourage businesses to continually evolve and expand to help you create an out-of-competition mobile app.
Read more....
ACI Digital future of retail - intro Iskander SmitInfo.nl
We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.
Presentation and panel took place at the office of info.nl at June 5, 2014.
Scottsdale Camp - Social Media for RestaurantsChris Lee
Key things restaurants should be looking at in their social media strategy. Slides were for an interactive presentation where we discussed the main things restaurateurs, being so time starved, should focus on.
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
Future Disruptive Consumer Engagement MethodsMiel Van Opstal
About the shift in consumer expectations and the opportunities artificial intelligence and automation bring to strengthen the relationship between brands and their customers. And about how growth hacking principles can bridge the conversation gap that still exists in contextual marketing strategies.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
In August, 2010, Blueliner gave this presentation on mobile marketing, which focuses on the tremendous growth of mobile web usage, how consumers are using their mobile devices, and what people expect from mobile marketing.
For a few years now, mobile apps are at the forefront of creativity. Mobile apps are assisting companies in remaining important and competitive in the face of rising markets, emerging modern technology, and changing consumer conduct. Millions of people around the world profit from some of the most common apps.
As per the mobile app development stat, eMarketer estimates that American adults will on average spend more than 4 hours with mobile Internet, with 88% of that time within apps.
In this blog I have highlighted the most successful and top installed apps that encourage businesses to continually evolve and expand to help you create an out-of-competition mobile app.
Read more....
ACI Digital future of retail - intro Iskander SmitInfo.nl
We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.
Presentation and panel took place at the office of info.nl at June 5, 2014.
Scottsdale Camp - Social Media for RestaurantsChris Lee
Key things restaurants should be looking at in their social media strategy. Slides were for an interactive presentation where we discussed the main things restaurateurs, being so time starved, should focus on.
A cap sheet, BUR, roofing project that utilized the Astec Re-Ply Roofing system. See the step by step of how an old roof can be restored and how cool roof benefits can be added at less than the cost of replacement.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Social Media Impact for Restaurant BusinessDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
Our agency routinely briefs team members on current consumer trends. Our mobility and telecom briefing includes discussion and vivid examples of trends that are driving consumer technology expectation and experimentation on a global scale.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
What is a primary trend that 2020 brings across the world? Something that forced everyone to change their vision to look forward to some decision. With the changing demand and availability of services and goods, creating mobile apps is evolving with the new trends and technologies. So let us move on and explore how the Android App Development Trends can impact the business model in 2021.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Knowledge engineering: from people to machines and back
Top 7 Trends for Mobile Marketing
1. The Top 7 Mobile Marketing Trends for 2011 Presented by: Hillary Bressler Founder, CEO .Com Marketing A Top 100 Interactive Agency Nationwide www.commarketing.com 1.866.266.6584
2. The World Has Not Changed It’s Just Mobile Just Enhanced http://www.flickr.com/photos/prawnpie/3572053135/ www.dancewithshadows.com/aviation/wp-content/...
19. #1 2D barcode scanning A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile phone, it will automatically open a webpage, display a message, or dial a number.
20.
21.
22. Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane. 26 Apr 2010
23. Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes. Mobile Marketer - March 12, 2010
24. July 29, 2009 issue of Sports Illustrated had 2D bar code at the right, which unlocked 14 extra swimsuit pictures.
25. The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly www.mobilemarketer.com
26. The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to drive consumers to their website, sunny.org.
27. Travel Applications for 2d Barcodes Museums and Attractions Interactive Exhibits Restaurants Transit Education Sports When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson
30. Considering that most people would rather lose their wallet than misplace their cell phone, it’s fitting that the next trend is…..
31. #2 Digital Wallet You may never have to use a leather wallet again. United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009.
32. Bargain hunting has become extremely popular with apps like RedLaser that allow users to scan product bar codes and discover it’s various prices at different retailers.
33. Mobile ticketing, where customers can order, pay for, and validate tickets anywhere or anytime from their cell phones. Mobile ticketing transactions are expected to exceed $100 billion world wide by 2012, according to Juniper Research.
34. #3 Mobile Coupons High redemption rates by very engaged customers make this very appealing to retailers.
35.
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38. Location puts you in the palm of consumers’ hand near the point of purchase.
39.
40. #5 Tablets Tablets are changing the face of mobility and computing. By 2015, Forrester projects that tablets will represent 23% of all PC sales.
43. We often see double consumption and usage on touchscreen devices versus non-touch interfaces.
44.
45. On Thursday, April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the Layar app for iPhone and Androit.
46. What is Layar? Layar is a free Augmented Reality application for iPhone and Android smart phones. When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.
47. For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the Holland-Layer toward it and instantly find interesting nearby attractions and directions
48. Sparkling Queens day launch, April 2010 Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands. Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland layer and find the locations will win a Gassan diamond.
51. Amsterdam iPhone app by the Netherlands Board of Tourism Is was one of the first and is still one of the best destination apps currently available.
52. Hotels Near Me offers a more generic search system of hotels in your area. Simply enter your location, or let it detect where you are using GPS - and it'll provide a list of all hotels in your vicinity. Then, complete the entire booking process right inside the app.
53. The growth of travel applications is a huge trend in mobile marketing. Travelocity recently released an iPhone app that allows you to book hotels directly :
54. Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage. The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.
55. The secret to seeing of what is coming next is to pay close attention to the spaces where all rules are being broken.
In the U.S., BlackBerry enjoys the largest market share (35 percent in the second quarter of 2010), but it is slowly but steadily dropping, according to eMarketer.“BlackBerry users demonstrate a lack of loyalty to the platform, with only 42 percent of current BlackBerry owners would opt for another BlackBerry as their next smartphone,” Mr. Elkin said. The iPhone has 28 percent of U.S. smartphone market share and Android is coming on strong with 13 percent.“Android is the fastest-growing smartphone OS—its market share tripled over past three quarters,” Mr. Elkin said. “Android has nowhere to go but up.
Increased ownership of smart devices is driving mobile Internet growth.U.S. mobile Internet users have grown from 50.9 million (16.7 percent of the population) in 2008 to 68.6 million (22.3 percent) in 2009 and 85.5 million (27.6 percent) this year.That number is projected to grow to 101.1 million (32.3 percent) next year.
In the United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009, and mobile campaign spending also increased by 25 to 30% over the past year, with companies shelling out just under $313 million according to the same study. Senior Analyst Mark Beccue, said that he’s forecasting U.S. sales to reach about $2.2 billion in 2010.