Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
Whirlpool presents the volume 2 of the Digital School. Lesson 3 is dedicated to the new retail and how the buying experience is changing, thanks to digital transformation.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
Whirlpool presents the volume 2 of the Digital School. Lesson 3 is dedicated to the new retail and how the buying experience is changing, thanks to digital transformation.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
Understanding and approaching the digital value propositionKirsty Band
With a new digital landscape, many companies are struggling to understand how they must adapt in order provide a value proposition that is relevant for a digital world. This presentation present three simple principles to creating a digital marketing strategy that will keep you competitive in a digital age.
The Next Era of Tech: What Does 5G Mean for Us? Vish Nandlall
The incredible connectivity that we have come to take for granted is about to be revolutionized wit the introduction of the all new 5G network. What will this mean for you and the services you rely on? In short, big things. Telecom visionary and executive Vish Nandlall shares expectations for the future of network communication
When will Virtual Reality become Reality? @NED2015 Havas Media
The evolution of virtual reality and its impact upon experiences and escapism.
Is it a fad or is this genuinely going to become the next internet?
What is in place for brands and consumers to now step into another dimension? Is it safe?
Will blended realities become a reality?
What's the VR eco-system?
These topics, themes and opportunities are all explored in this keynote presentation.
How Self-Driving Cars are Steering Us Towards a Cultural ShiftVish Nandlall
Short presentation highlighting some of the ways self-driving cars will cause a large shift in the cultural of our daily lives. The rest of the blog can be found at: http://vishnandlall.org/blog/
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
What is consumer insights? Most of people dont really understand what this concept really means. It seems that everybody (planners, marketers, psychologists and creative guys) has their own definition. In that sense It appears to me very interesting to reveal the consumer insights truth.
The deck I presented is the result of all that intense search (desk research basically complemented with my last 4 years of academic & profesional expertise in the market research and consumer insights fields).
As you know, I have been working on the market research field for about 13 years, and recently in the consumer insights area (as Kraft Foods Consumer Insights Manager for Perú and Western Andean Region).
Nowadays I am working as an independent consultant and researcher and found very interesting to share and promote consumer insights vision thorough psychology, marketing, advertising and professional community.
I truly believe in insights as I truly believe on consumer psychology. I think that a consumer centered organization fueled by consumer insights is the best solution for marketing and business success. Do you agree with me? I would appreciate your comments!!! More information: www.consumer-insights.blogspot.com
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Billions of connected devices and things. Billions of people. 5G will provide connectivity for all of these things and people as well as businesses and industry, bringing benefit to society. Operating machinery in hazardous environments from a remote control will be enabled through near-zero latency communication links that enable real-time video. Billions of video-enabled devices will be able to share bandwidth-hungry content. These are just a few applications that illustrate what 5G will be designed for.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
An overview of mobile trends, intended to highlight the unprecedented growth and consumer impact due mobile technology, followed by possible applications in the assessment industry.
This presentation was delivered to the Association of Test Publishers in Phoenix, AZ, March 2011
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
In this presentation, the first in a series of 3 with @laurenceveale and @randallsnare, discover the when, what and where of mobile. Find out about the proliferation and predicted growth of mobile devices, global mobile trends and just how people actually engage with their mobile phones. Understanding the context of mobile is the first step in creating a mobile strategy.
Mobile Trends presentation from MobileMarch 2011 covering Mobile adoption, statistics, usage trends, and future innovation.
Group brainstorm by Mobile TC user group, presentation curated by Peter Pascale and Ron Lancaster, and made available for others to deliver and reuse.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas Media
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Village Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
There are endless statistics about the overwhelming volume of media & advertising that reaches our eyes and ears every day.
The first chapter in a series, The Power of Sound uncovers emerging opportunities for brands to use sound—whether music or voice, melodic or informational—to build meaningful connections with people across cultures and categories.
#meaningfulmedia
CES 2019: From Consumer Electronics to Connected ExperiencesHavas Media
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Havas Media Singapore has released its 2018 media and marketing trends, Havas Horizon.
The annual Havas Horizon publication is in conjunction with National University of Singapore’s Institute of System Sciences (NUS-ISS). The team has selected 5 relevant trends for marketers in the region to take note of, which arose from interviews with subject matter experts and includes case studies from forward-looking brands.
Other than a brief description of the trends, readers can also find out what are some of the implications to marketing strategies through our perspective.
The publication also identified some of the executive education courses at NUS-ISS available to working professionals who wish to level up their skills to be future-ready.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Havas Group Prosumer Report - The Future is FeMaleHavas Media
Gender is a hot-button issue in 2017, with gender-related controversies multiplying around the world. But will there come a time when gender is regarded as no more important than a person’s height, handedness, or hair color? Based on the findings of Havas Group’s recent survey of more than 12,000 people in 32 countries and the accompanying “The Future Is FeMale” report, a nongendered future may be in the cards.
The 32-nation survey, commissioned by the Havas Group and fielded by Market Probe International, sought to measure how far gender equality has come in an era when women in most parts of the world are able to do things once considered the province of men, including work outside the home, earn high school and college degrees, vote, own property, and hold elected office.
For more information on Havas' Prosumer Reports visit: mag.havas.com/prosumer-reports
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Media's trend profile on Life Tracking and the Quantified Self. Through today’s technologies, life tracking allows people to measure and monitor the activities in their daily lives, from eating and sleeping to exercising and shopping.
View the video: http://youtu.be/pEpNTFU0C0o
Life tracking systems include wearable computing – sensors, trackers and cameras embedded in shoes, wristbands, hats, clothing, etc. – and connected smart devices – mobile phones, monitors, home appliances and entertainment systems. Using these systems, one can measure, monitor and visualize performance; optimize daily activities to be healthier and more productive; make more informed purchase decisions; and manage social reputation.
For marketers, there are many areas of opportunity to become a useful part of people’s lives through life tracking.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
Using Location-Based Services to Increase Consumer EngagementHavas Media
Location-Based Services (LBS) utilizes a mobile device's physical location to deliver relevant information to a consumer, and is creating a new means of mobile marketing.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
How to find Social Media Success - Havas Digital InsightsHavas Media
How can we find social media success?
At Havas Digital, we believe that success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers. Find out more on what we think with this Havas Digital Insights piece.
Navigating Online Consumer Privacy - Havas Digital InsightsHavas Media
The question of control of data generated by consumers' online activities has rapidly become a hot topic in the marketing industry worldwide. In this paper we seek to lay out the current situation and challenges for the marketing industry regarding online consumer privacy, identify solutions and offer guidance to agencies, advertisers, aggregators and publishers to ensure compliance with current industry initiatives and best-practices.
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
SOCIAL SEARCH, SEO Best Practices & Tips - Havas Digital InsightsHavas Media
The evolution and impact of Social Search is still in its infancy. Havas Digital expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
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2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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4. Because …
Mobile is not an advertising channel
Mobile is an access point for consumers
Everything must be mobile-enabled
5. digital & physical &
content social
needs needs
6. Simplicity &
accessibility
The Time
make now
for Mobile
the time for
is Now
mobile
The time
for
mobile is
now.
7. In 2011 something
profound happened…
The number of smartphones sold exceeded the number of
PCs sold
In a few years, the number of mobile devices will dwarf
the number of PCs
8. Finally the year(s) of mobile
500m
85% beats £3.3bn $6.5bn to
3.5bn
Mobile internet
of new users exceed Transaction Redemption
handsets can PC users value of value of Mobile mobile internet
access the globally mobile Coupons in US user growth
mobile web payments in alone globally
the UK 2010 → 2015
Source:
Source: Source: Source: Source:
Ericsson, Mobile Broadband World, Nov 2010
MobiThinking, Oct 2010 Morgan Stanley, Nov 2010 IAB/PWC Adspend study, Apr 2010 BorrellAssociates, Aug 2010
11. Content accessibility is making
mobile the access point of choice
Global internet users
will double over the
next few years – and
most will be mobile
12. The tablet only enhances the
fact, mobile is an access point
Tablet shipments growing Tablets are the fastest-selling
rapidly consumer tech device in
history
(in millions) 101m Number of days to reach 1M units sold
360+ 74 28
65m
16m
2010 2011 2012 2001 2007 2010
Sources: Morgan Stanley, Apple
13. The mobile tide lifts all ships
Over 2MM iPad apps 30% of 2011 „Black Friday‟ ~$2Bn - $4Bn in Sales via
downloaded revenue was from Mobile mobile devices in 2011
Generated $4Bn in Mobile 10%-20% of all search 10%-15% of unique
GMV & $2Bn in Mobile TPV queries come from mobile visitors and page views
in 2011 devices from mobile apps
Over 15% of seated diners Mobile devices account for 270% growth in hotel
from mobile apps >60% of listener hours bookings with 99%
booked for same-day
check-ins via Mobile
Sources: Company Reports, CIRA
16. Mobile allows for cross
channel continuity
Percentage of daily search queries by hour
& because of smartphones much of the mobile
queries are in-app not via a traditional search
engine
Tablet
Mobile
Desktop
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Source: Google Internal Data, 2011. % of each platform’s traffic shown hourly for one day.
Does not indicate absolute or relative traffic volumes.
17. The monochromatic to
polychromatic consumer
“2011 saw mobile media use accelerate
across markets…& continuing shifts
toward a constantly connected consumer
lifestyle.”
2012 mobile future in focus
comScore, feb 2012
18. A day in the life of today‟s
connected consumer…
Wake up AM commute Lunch
checks email reads news on searches for nearby
before getting out the way to work cafes to meet a friend
of bed for lunch
Evening commute Dinner Evening
reads reviews while watches videos sees interesting TV
shopping for a new while waiting for commercial
digital camera take out &searches for more
info
19. US leads in mobile multitasking,
81% juggle multiple devices
listen to music on the radio
51%
read a book
watch TV
18% 51%
81%
use a
smartphone
read news-
paper/magazine
while….
use internet
17%
44%
play video games
Source: Google/Ipsos Our Mobile Planet, Global 28%
Smartphone Study 2012
20. But brands still lag
consumer adoption
Advertisers aren’t there yet…
less than only
10%
of the web in 2012 is
1%
of ad spend is
mobile ready dedicated to mobile
Source: Google Internal Data 2012, eMarketer 2012
21. Even though mobile activated
media performs better
74%
24% lift in
campaign
% correctly recalling
recall
Volvo as brand
50%
advertised
TV+
TV Only PC Video+
Phone Video+
source: Nielsen Multi-Screen Media Lab Study, Sep’11
Tablet Video
22. Yeah, what he said …
39%
17% lift in
engagement
% recalling that ad
featured a four-door
sedan
22%
TV+
TV Only PC Video+
Phone Video+
Tablet Video
source: Nielsen Multi-Screen Media Lab Study, Sep’11
23. Implications
Consumers engage across all screens, yet little of that is
mobile only content, but rather optimized for mobile
Your customers are polychromatic
Multi-screen communications are more effective
Tremendous opportunity to optimize experience
It is not what screen you should focus on, but how to
optimize your customer experience across all screens
25. Re-think mobile now
Create Engage
develop mobile allow mobile to
specific pages & enhance the brand
experience
sites
Extend
sync efforts across
all screens
26. Why, you might ask?
In the next 18 months,
over 20% of
traffic to your clients
sites will come from
mobile.
28. Summary
Embrace a mobile first approach to all
marketing & communications efforts
Mobile devices are consumers’ constant
companions &are central to their daily
lives
Greater capabilities exist on mobile to
engage in real time
29. Thank you!
Rob Griffin
Obrigado!
EVP, Global Director, Product Development
Havas Digital Gracias!
rob.griffin@havasdigital.com Merci!
Grazie!
Arigatô!
Vielen Dank!
Terima Kasih!
谢谢您!
8/23/2012 :: 29
Editor's Notes
introduce concept of mobile bring digital & physical life togetherdifference between going online & being onlinemobile being part of our everyday life
personal story illustrating how mobile’s time has come
mobile projections for next 5 years – 2010’s will be the decade of mobile
Smartphone penetration in Poland is at 30%-35%
The next mobile trend is around the continued explosive growth that we expect to see with tablets+ the rise of the tablet has been unlike anything we have ever seen in consumer technology+ On left, see a projection of 160m tablets being shipped over the next two years.Right, iPad blew it siblings out of the water in the race to sell 1 MM units, took only 28 days!+ Pace of this transition is like nothing we’ve ever seen before – fastest selling consumer device in history+ we talked about multiple screens – the tablet is on its way to becoming one of the core fixtures in consumers’ lives, right up there with TVs, PCs, phoneswith these two trends in mind, let’s take a look at how Reebok made the most of mobile as part of a cross-screen approach
although mobile’s growth & trajectory is impressive on its own right, the reality is that consumers can be found and engaged just as meaningfully on PCs and TVs. the question is which screens should brand advertisers focus on to drive branding?the answer: all of themThese screens work better together. You’ll see in a minute that consumers don’t favor one device over another but rather can be found across all screens throughout the day. New ad research from Nielsen indicates that integrated video messages across TV, PCs, smartphones and tablets are much more effective in driving branding than messages delivered through TV alone. let’s take a closer look
google recently released data on how consumers search across different digital devices -- including tablets, PCs and phones. this chart shows how searches are distributed throughout the day for each of these devices. (note: these don’t reveal absolute or relative traffic volumes, just the hourly usage patterns specific to each device)the data shows that users engage mobile & PC in complementary contextspcsearches peak and persist throughout workday hourssmartphone searches rises through day and peak at commute times & evenings – phone searches are more evenly spread out during the day, nd given its proximity to the user at any given timetabletsearches peak dramatically in evenings; this illustrates that tablets, although portable enough to be on-the-go devices, are used primarily at home as “lean back” devices while sitting on the couchwe see that consumers are indeed multi-screen and should be reached across all devices and contexts. what does multi-screen usage mean for advertising? let’s take a look
We’re increasingly becoming a mobile nation, with over 9 in 10 adults, 3 in 4 teens and 1 in 4 kids owning a mobile phone today. (Experian Marketing Services, Feb 2012:http://www.experian.com/blogs/marketing-forward/2012/02/07/a-mobile-nation-over-9-in-10-adults-3-in-4-teens-and-1-in-4-kids-own-a-cell-phone/Mobile is causing afundamental shift in consumer behavior, fromthe moment we wake up, to the time we go to bed. Mobile devices are central to the way we connect with others, stay informed, shop and navigate the world around us and today’s consumer sees their mobile device as an extension of themselves… an always-on/connected companion that keeps them in the know. This shift creates the opportunity for marketers to engage with consumers in new ways thanks to the unique capabilities of smartphones: location aware (utility & relevant), always on-hand (immediacy), touch screen (personal in nature & engaging).
RATIONAL DROWNING: Mobile devices have become an indispensible part of our daily lives…they have become our 2nd brain & our constant companion…they with us during every part of our day. We literally wake up with them and they are the last thing we check before going to bed…which gives marketers enormous opportunity to intersect & engage with us. A study we did last year, found that 89% said they used their smartphone throughout the day and trend that is likely to continue. (Mobile Movement Study, Google/Ipsos, April 2011)Additional Data Points: Wake Up: 35% of Android/iPhone owners use an app before get out of bed (http://www.pcworld.com/article/227719/35_percent_use_mobile_apps_before_getting_out_of_bed.html)Commute: 43% use their smartphone while traveling/commuting & 72% said they search on their smartphones to get info when they’re on-the-go (Google/OTX, The Mobile Movement Study, U.S, Apr 2011)Dinner: 59% of smartphone owners use mobile web while waiting (Google/OTX, The Mobile Movement Study, U.S, Apr 2011)Evening: 71% of smartphone users have searched after seeing an ad. (Google/OTX, The Mobile Movement Study, U.S, Apr 2011)UPDATED: In the U.S., 58% of consumers looked up information after seeing a TV ad(Google/Ipsos, Our Mobile Planet Study, Feb 2012)on a typical day 68% of all smartphone owners go online using their phone. (http://techcrunch.com/2012/02/20/for-the-young-smartphones-no-longer-a-luxury-item/)-Smartphone owners typically surf the mobile Web for 27 minutes a day (Dec 2011)http://www.mediapost.com/publications/article/168895/smartphones-dont-outpace-feature-phone-preference.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+online-media-daily+%28MediaPost+%7C+Online+Media+Daily%29#ixzz1nkCUnWmc
RATIONAL DROWNING: Today’s consumer lives a multi-screen life & their mobile devices allow them to be constantly connected while they navigate seamlessly across screens. A recent mobile study we published that looked at smartphone behavior across six countries found that Americans lead in mobile multitasking, with 81% saying they have used their smartphone while engaging with other media.(Google Mobile Planet Smartphone Study 2012). Another important finding (not from the study above) is that search activity on mobile devices occurs evenly throughout the day, complementing PC activity. This is important to note as we are finding that time spent on mobile devices are incremental and don’t necessarily cannibalize times spent with other media. (Google internal data)Mobile devices present an enormous opportunity for marketers, these devices are the one thing consumers have with them throughout their day. The incremental reach through mobile devices should not be underestimated.Reach & engage with consumers via their constant companion. Sources:http://www.adweek.com/news/technology/americans-are-biggest-mobile-multitaskers-138593) Study details:Base: Private Smartphone users who use the internet in general and who were online yesterday with their Smartphone; wave 2 (US: 817). Q22. When you use the Internet on your Smartphone which if any of the following - do you do at the same time?
REFRAME:Unfortunately businesses have yet to embrace mobile the way consumers have. Last year, we framed mobile as a business opportunity. In 2012 it’s a requirement. If you’re not investing in mobile as part of your core marketing strategy…you’re going to get left behind (J. Spero It’s a Mobile World post)With only 10% of the web mobile ready, brandshave yet to adjust to an unprecedented adoption of mobile devices by consumers. Rather they are treating mobile as more of an after thought… not giving it the attention or investment that is warranted… eMarketer estimates that mobile accounted for about 10% of adults’ media time in the US last year but less than 1% of ad spending, in part because marketers have been slow to move dollars to mobile. Bottom line is that current investment in mobile is insufficient when you consider how central these devices are to consumers daily lives. http://www.emarketer.com/Article.aspx?R=1008846&ecid=a6506033675d47f881651943c21c5ed4)Results from a new study by Flurry are even more pronounced, showing that mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. By contrast, print gets 29% of ad dollars but only 6% of time spent.(Flurry Study)http://www.mediapost.com/publications/article/168145/time-spent-in-mobile-far-outpaces-ad-spending.html?edition=43671#ixzz1nz3iIdd1This is a HUGE MISS if you consider the audience that is mobile savvy…they are younger, educated and more affluent. Brands that make mobile central to their marketing strategies will have an advantage in engaging with the mobile consumer.Sources: - less than 10% of the web is mobile ready MWC J.Spero talk Feb 2012 (http://searchengineland.com/less-than-10-of-the-web-in-2012-is-mobile-ready-112101 )-According to the CMO Council, 39% of US marketers & agencies were using mobile advertising/marketing (Jul 2011) & the Association of National Advertisers reported a higher #: 75% (Oct 2011) eMarketer- Our studies have shown that 67% of advertisers do not have mobile optimized sites (Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011)And so they’re not ready.
In the group that was exposed to TV ads alone, 50% of people correctly attributed the ad to Volvo. For groups that saw the ad across all screens -- TV, PC, smartphone and tablet -- the brand recall jumps dramatically to 74%.
Similarly In the group that was exposed to TV ads alone, only 22% of people correctly remembered the Volvo ad advertising a 4-door sedan. That number jumped up to 39% for the group that saw the ad across all screens.
we just walked through some recent consumer & advertising insights that underscore why an integrated marketing program across TV, PC & mobile is so critical. to briefly recap,your consumers can and should be engaged across all of their digital devices – PC, phones, tabletswhy? consumers engage all screens during the day in different contextsyour customers aren’t siloed, your marketing shouldn’t be eitherresearch & case studies show that multi-screen ads are more effective in driving awareness & preference for your brand or productif you don’t sync your marketing across screens, you’re missing a tremendous opportunitythe question isn’t about what screen you should focus your marketing against, but how to incorporate your marketing across all screens
the very first thing you need to do is to create a mobile optimized site if you haven’t done so alreadythis is foundational as you saw earlier, the growth in mobile usage is driving increasing visits to brand’s websites from mobile devices. Based on Google internal data and 3rd party research, we expect that 15-30% of traffic to your site will come from mobile devices. What experience will you deliver to these users? a site that isn’t simplified and optimized for mobile consumption is a terrible brand experience to leave with a consumer. Make sure that have a mobile-optimized site to stage the best brand experiences possible in mobile.with that in mind, we find it’s surprising how many advertisers haven’t yet done this very basic step
…a whopping 79% of advertisers are not prepared to build their brands in the best possible way with mobile. make sure that you’ve invested at least table stakes – setting up a mobile site and setting up separate mobile tracking mechanisms.
A NEW WAY: Mobile should be a part of every marketer’s core/mainstream strategy.All of these insights speak to/underscore the importance of mobile, how consumer behavior has evolved and what the implications are for marketers.They are also central to shoppers lives. Nearly 9 in 10 smartphone owners (87%) use their phones to access the internet or email, with 78% of these users saying that they go online using their phone on a typical day.Put differently, that means that on a typical day 68% of all smartphone owners go online using their phone.Nearly half (46%), said they researched an item on their smartphone before going to a store buy it & 37% researched an item on their phone before buying it online. Four in 10 people who use their mobile phones to shop said they had made a purchase through the device itself. (http://www.mediapost.com/publications/article/167765/google-mobile-devices-influence-purchases.html#ixzz1nYqebu00)2) Greater capabilities to connect & be real-time relevant (location aware: utility/relevance, touch screen: personal/engaging, always present/on-hand: immediate)- location aware: 55% of smartphone owners had used their devices for location-based information (2011 Pew Research Center://www.adweek.com/news/technology/where-are-you-going-where-have-you-been-138178)- 53% of searchers purchase as a result of a smartphone search. (Google/OTX, The Mobile Movement, U.S, Apr 2011)3) Companiesthat make mobile central to their marketing strategies will have an advantage in engaging with the mobile consumer.