Did you know that by 2013 travel bookings via mobile devices are expected to reach $8 billion? That there are nearly 130,000 travels apps in the Apple App Store? Or that 40% of travelers post restaurant reviews when they return from a trip? In this month’s FLTR, MBLM details these trends and more, demonstrating how the travel experience is being redefined and how social media is creating a new travel paradigm.
For a few years now, mobile apps are at the forefront of creativity. Mobile apps are assisting companies in remaining important and competitive in the face of rising markets, emerging modern technology, and changing consumer conduct. Millions of people around the world profit from some of the most common apps.
As per the mobile app development stat, eMarketer estimates that American adults will on average spend more than 4 hours with mobile Internet, with 88% of that time within apps.
In this blog I have highlighted the most successful and top installed apps that encourage businesses to continually evolve and expand to help you create an out-of-competition mobile app.
Read more....
How Digital Will Impact Your Business Models - Australian Marketing Summit 2013.Gomeeki
Multi-screen behaviour has moved main stream
Most consumers own, or have access to multiple forms of screen based media. This might be in the form of a TV, tablet or smartphone.
An average consumer in Australia is engaging with screen based media far more frequently and for much longer that more traditional ‘no screen’ based media such as the radio, newspapers and magazines.
TV is a major catalyst for search activities.
Think about it this way. A consumer is sitting at home watching their favourite show, an ad comes on and the closest device on hand is their smartphone to quickly search for a product or service.
TV is still a great way to drive conversions, opening up the sales funnel.
But, search is also driven by location, when consumers are out and about.
Therefore, in its simplest form, a mobile strategy, based on limited budget, might compose simply of ensuring you have a mobile optimised website, to ensure the experience of a potential customer is good enough.
Australian consumer media consumption has rapidly changed, and from what I have witnessed so far in Australia, brands have really struggled to keep up with these behaviours.
The Australian consumer is looking for convenient, relevant information.
So the average mobile web user is consuming 6.5 hours of media per day
And they’re spending more time with their mobiles (excluding calls and text) than any other form of media
This time is spent in many short sessions throughout the day
You don’t need to look as far back as the 40’s to see how differently Australian families and audiences are spending their ‘me’ time
Actually, this didn’t change too much until the late 90’s
Recent studies suggest that already over 50% of Australian consumers are multi-tasking whilst watching TV.
In today’s household, an image such as this one is more likely the norm, with various devices and ultimately competition for consumer share of mind due to the accessibility of devices available to all members of the household.
Brands are racing to identify the complementary and sequential experiences of which can add further value to their customers and drive commercial objectives such as increased engagement, sales or repeat purchases.
Your customers have a lot of options, and the challenge is how can you provide them the most value in their already busy lives?
Did you know that by 2013 travel bookings via mobile devices are expected to reach $8 billion? That there are nearly 130,000 travels apps in the Apple App Store? Or that 40% of travelers post restaurant reviews when they return from a trip? In this month’s FLTR, MBLM details these trends and more, demonstrating how the travel experience is being redefined and how social media is creating a new travel paradigm.
For a few years now, mobile apps are at the forefront of creativity. Mobile apps are assisting companies in remaining important and competitive in the face of rising markets, emerging modern technology, and changing consumer conduct. Millions of people around the world profit from some of the most common apps.
As per the mobile app development stat, eMarketer estimates that American adults will on average spend more than 4 hours with mobile Internet, with 88% of that time within apps.
In this blog I have highlighted the most successful and top installed apps that encourage businesses to continually evolve and expand to help you create an out-of-competition mobile app.
Read more....
How Digital Will Impact Your Business Models - Australian Marketing Summit 2013.Gomeeki
Multi-screen behaviour has moved main stream
Most consumers own, or have access to multiple forms of screen based media. This might be in the form of a TV, tablet or smartphone.
An average consumer in Australia is engaging with screen based media far more frequently and for much longer that more traditional ‘no screen’ based media such as the radio, newspapers and magazines.
TV is a major catalyst for search activities.
Think about it this way. A consumer is sitting at home watching their favourite show, an ad comes on and the closest device on hand is their smartphone to quickly search for a product or service.
TV is still a great way to drive conversions, opening up the sales funnel.
But, search is also driven by location, when consumers are out and about.
Therefore, in its simplest form, a mobile strategy, based on limited budget, might compose simply of ensuring you have a mobile optimised website, to ensure the experience of a potential customer is good enough.
Australian consumer media consumption has rapidly changed, and from what I have witnessed so far in Australia, brands have really struggled to keep up with these behaviours.
The Australian consumer is looking for convenient, relevant information.
So the average mobile web user is consuming 6.5 hours of media per day
And they’re spending more time with their mobiles (excluding calls and text) than any other form of media
This time is spent in many short sessions throughout the day
You don’t need to look as far back as the 40’s to see how differently Australian families and audiences are spending their ‘me’ time
Actually, this didn’t change too much until the late 90’s
Recent studies suggest that already over 50% of Australian consumers are multi-tasking whilst watching TV.
In today’s household, an image such as this one is more likely the norm, with various devices and ultimately competition for consumer share of mind due to the accessibility of devices available to all members of the household.
Brands are racing to identify the complementary and sequential experiences of which can add further value to their customers and drive commercial objectives such as increased engagement, sales or repeat purchases.
Your customers have a lot of options, and the challenge is how can you provide them the most value in their already busy lives?
Travelport Mobile Agent - The story behind one great app for travel agentsTTS
Many people ask us how TTS came up with the idea of Travelport Mobile Agent. So here we are, revealing the whole story.
Travelport Mobile Agent is the first solution providing mobile access to the GDS, more exactly, all Travelport GDS - Galileo, Apollo, Worldspan - offering full mobility to the travel agent in a secure environment and with an optimized user experience.
Innovative Technology is the problem solving agent for major tourism actors, including diverse facilitators,motivators and end users, who are driven by the need of 6S, namely Self, Search, Selection, Sense, Score and Share. Technology is re shaping the process of tourism development, management, planning and marketing.
Drive North Queensland Tourism Trails Smart Phone AppPinnacletm
Drive North Queensland in conjunction with Tropical Tablelands Tourism is developing a smart phone app for the drive routes of the Overlanders Way, The Great Tropical Drive and also the Savannah Way. This presentation details the fundamentals on how this app will work and how people can be involved
Our agency routinely briefs team members on current consumer trends. Our mobility and telecom briefing includes discussion and vivid examples of trends that are driving consumer technology expectation and experimentation on a global scale.
The Future is Now - PopTech Marketing Event March 8thAmber Case
Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone.
This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
Previous sectionNext section9.1 Mobile PhonesYears ago, if y.docxChantellPantoja184
Previous sectionNext section
9.1 Mobile Phones
Years ago, if you were away from your phone or office you had to look for a pay phone. For a dime, you could make a telephone call that lasted a few minutes. Pay phones were ubiquitous, with several often lined up in a row at heavily populated public places. Sometimes, there was an actual phone booth with a folding glass door that enabled people to make phone calls in relative privacy. The comic book hero Superman made these famous as the place he transformed from Clark Kent to the superhero. But today, the pay phone and the phone booth are little more than a memory. Now, calling from the road is as easy as reaching into your pocket.
Smartphones
One of the most significant new computing devices in the last few decades is the smartphone. During the 1990s, three major technological developments gained popularity. First, were cell phones and their service plans, which became much less expensive. By the end of the decade, almost everyone had one. Second, a new type of electronic device emerged at the same time called the PDA or Personal Digital Assistant. These small, handheld computers, initially sold by Palm and Visor, offered calendars, datebooks, organizational software, and gaming applications. Third, laptops were increasingly able to surf the Internet, provided their owners could locate a Wi-Fi hotspot. As email became more essential, laptops were often carried just to check email. By the end of the 1990s, businessmen and women were often lugging around all three devices to remain as productive as possible. Could all three merge into one?
This dream was realized in 2004, when the BlackBerry® smartphone was introduced for AT&T and T-Mobile cell service. A smartphone combined the features of a PDA with a cell phone and the ability to check email. It also served as a flash drive, media player for music and video, and picture viewer. And it added a QWERTY keyboard, with keys that were smaller but laid out in the same configuration as a standard computer keyboard. Soon, other competitors emerged and BlackBerry® quickly lost market share, most notably to the Apple® iPhone®, of which 6 million were sold in 2007, its first year on the market (http://www.statista.com/statistics/12743/worldwide-AppleiPhone-sales-since-3rd-quarter-2007/).
iPhone®
Apple®'s eagerly awaited iPhone® capitalized on the huge following it had established with its iPod® handheld music and video players and Macintosh® computers. Duplicating the same elegance and user-friendliness with its iPhone®, Apple® began to dominate the market, as its iPhone® App Store℠ enabled users to download applications that fit their own unique needs. TIME™ Magazine named it as the invention of the year in 2007. In 2009, the iPhone® 3.0 included a camera, 3G connection speeds, and voice control. At the same time, Apple® also improved the iPhone®'s GPS functionality. In 2012, the iPhone® 4S came in 16- to 64-GB memory options, with prices between .
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
Jon Moser, President and Founder of finalsite, is passionate about web trends and strategies that impact the education field. In this edSocialMedia webinar, Moser discusses how an organizations' websites should be optimized for mobile consumption. Topics include: just how mobile are we, social media on a mobile device, school website functionality, design revision for a new world, and more.
Travelport Mobile Agent - The story behind one great app for travel agentsTTS
Many people ask us how TTS came up with the idea of Travelport Mobile Agent. So here we are, revealing the whole story.
Travelport Mobile Agent is the first solution providing mobile access to the GDS, more exactly, all Travelport GDS - Galileo, Apollo, Worldspan - offering full mobility to the travel agent in a secure environment and with an optimized user experience.
Innovative Technology is the problem solving agent for major tourism actors, including diverse facilitators,motivators and end users, who are driven by the need of 6S, namely Self, Search, Selection, Sense, Score and Share. Technology is re shaping the process of tourism development, management, planning and marketing.
Drive North Queensland Tourism Trails Smart Phone AppPinnacletm
Drive North Queensland in conjunction with Tropical Tablelands Tourism is developing a smart phone app for the drive routes of the Overlanders Way, The Great Tropical Drive and also the Savannah Way. This presentation details the fundamentals on how this app will work and how people can be involved
Our agency routinely briefs team members on current consumer trends. Our mobility and telecom briefing includes discussion and vivid examples of trends that are driving consumer technology expectation and experimentation on a global scale.
The Future is Now - PopTech Marketing Event March 8thAmber Case
Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone.
This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
Previous sectionNext section9.1 Mobile PhonesYears ago, if y.docxChantellPantoja184
Previous sectionNext section
9.1 Mobile Phones
Years ago, if you were away from your phone or office you had to look for a pay phone. For a dime, you could make a telephone call that lasted a few minutes. Pay phones were ubiquitous, with several often lined up in a row at heavily populated public places. Sometimes, there was an actual phone booth with a folding glass door that enabled people to make phone calls in relative privacy. The comic book hero Superman made these famous as the place he transformed from Clark Kent to the superhero. But today, the pay phone and the phone booth are little more than a memory. Now, calling from the road is as easy as reaching into your pocket.
Smartphones
One of the most significant new computing devices in the last few decades is the smartphone. During the 1990s, three major technological developments gained popularity. First, were cell phones and their service plans, which became much less expensive. By the end of the decade, almost everyone had one. Second, a new type of electronic device emerged at the same time called the PDA or Personal Digital Assistant. These small, handheld computers, initially sold by Palm and Visor, offered calendars, datebooks, organizational software, and gaming applications. Third, laptops were increasingly able to surf the Internet, provided their owners could locate a Wi-Fi hotspot. As email became more essential, laptops were often carried just to check email. By the end of the 1990s, businessmen and women were often lugging around all three devices to remain as productive as possible. Could all three merge into one?
This dream was realized in 2004, when the BlackBerry® smartphone was introduced for AT&T and T-Mobile cell service. A smartphone combined the features of a PDA with a cell phone and the ability to check email. It also served as a flash drive, media player for music and video, and picture viewer. And it added a QWERTY keyboard, with keys that were smaller but laid out in the same configuration as a standard computer keyboard. Soon, other competitors emerged and BlackBerry® quickly lost market share, most notably to the Apple® iPhone®, of which 6 million were sold in 2007, its first year on the market (http://www.statista.com/statistics/12743/worldwide-AppleiPhone-sales-since-3rd-quarter-2007/).
iPhone®
Apple®'s eagerly awaited iPhone® capitalized on the huge following it had established with its iPod® handheld music and video players and Macintosh® computers. Duplicating the same elegance and user-friendliness with its iPhone®, Apple® began to dominate the market, as its iPhone® App Store℠ enabled users to download applications that fit their own unique needs. TIME™ Magazine named it as the invention of the year in 2007. In 2009, the iPhone® 3.0 included a camera, 3G connection speeds, and voice control. At the same time, Apple® also improved the iPhone®'s GPS functionality. In 2012, the iPhone® 4S came in 16- to 64-GB memory options, with prices between .
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
Jon Moser, President and Founder of finalsite, is passionate about web trends and strategies that impact the education field. In this edSocialMedia webinar, Moser discusses how an organizations' websites should be optimized for mobile consumption. Topics include: just how mobile are we, social media on a mobile device, school website functionality, design revision for a new world, and more.
November's 140 characters you have to rememberWAX Interactive
Or should we say 280 since @Twitter has doubled the max number of #characters allowed in one tweet. Enjoy some unmissable social media figures and trends.
Mobile web presentation to American Advertising Federation of Ft. Worth (AAF FW) on February 17, 2010.
We discussed mobile trends for advertisers, opportunities to develop and utilize mobile applications and strategically grow your brand through the mobile web.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
Similar to Future of Mobile for Destination Marketing and Travel (20)
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Future of Mobile for Destination Marketing and Travel
1. The Future of Mobile and Destination Marketing June 3, 2010 Presented by: Hillary Bressler Founder, CEO .Com Marketing A Top 100 Interactive Agency Nationwide www.commarketing.com 1.866.266.6584
14. 11,000 Travel iphone apps available As of April 2010
15. 40% of smartphone owners do leisure travel research on their mobile devices As of April 2010
16. 25% Have booked travel on their mobile devices Emarketer -April 2010
17. 25% of global hoteliers are planning to create an iphone app in 2010 Hospitality eBusiness Strategies-April 2010
18.
19. Is everything OK? My itinerary Which airport terminal ? Directions Booking reference Is everything still OK? Are there any traffic issues? Has my flight been delayed? Have I got my paperwork? Let them know I’m here Hotel knows you’re on your way Directions to hotel Booking reference On arrival seamless handover to hotel wifi. Save me time Restaurant booking Events, tours Maps Transport Fast high bandwidth, low latency wifi access made easy
21. #1 2D barcode scanning A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile phone, it will automatically open a webpage, display a message, or dial a number.
22.
23.
24. Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane. 26 Apr 2010
25. Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes. Mobile Marketer - March 12, 2010
26. July 29, 2009 issue of Sports Illustrated had 2D bar code at the right, which unlocked 14 extra swimsuit pictures.
27. The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly www.mobilemarketer.com
28. The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to drive consumers to their website, sunny.org.
29. Travel Applications for 2d Barcodes Museums and Attractions Interactive Exhibits Restaurants Transit Education Sports When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson
32. #2 Social Media Storefronts Selling directly on social media sites like Facebook watchmojo.com/blog
33. 65 million users( out of 400 million) currently access Facebook through their mobile devices. People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
34. E-commerce applications on Facebook that allows retailers to set up a storefront on the social network. And purchase goods directly in Facebook.
35. #3 Crowd-sourcing The act of outsourcing tasks, traditionally performed by an employee or contractor to a large group of people or community (a crowd), through an open call.
36.
37.
38.
39. Tweets tagged with this code (also called a "hash tag") are sought out by Twisitor Center staff members who then send back suggestions.
40.
41. On Thursday, April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the Layar app for iPhone and Androit.
42. What is Layar? Layar is a free Augmented Reality application for iPhone and Android smart phones. When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.
43. For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the Holland-Layer toward it and instantly find interesting nearby attractions and directions
44. Sparkling Queens day launch, April 2010 Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands. Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland layer and find the locations will win a Gassan diamond.
46. 39% Of all mobile users have smartphones As of April 2010
47.
48. Amsterdam iPhone app by the Netherlands Board of Tourism Is was one of the first and is still one of the best destination apps currently available.
49. Hotels Near Me offers a more generic search system of hotels in your area. Simply enter your location, or let it detect where you are using GPS - and it'll provide a list of all hotels in your vicinity. Then, complete the entire booking process right inside the app.
50. Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage. The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.
51. Google Goggles is search, using your camera. Point your phone at a product, and Google Goggles will search for it, and provide product links. Do the same with foreign languages (French, Italian, German and Spanish), and it'll provide an instant translation - all without having to touch your keyboard. This is obvious fantastic for quick translations of signs or anything else you encounter on the road
52. The secret to seeing of what is coming next is to pay close attention to the spaces where all rules are being broken.
53. Thanks for Participating…..see you online! Hillary Bressler CEO/Founder of .Com Marketing A Top 100 Internet Marketing Agency Nationwide Email: bressler@commarketing.com Web: www.commarketing.com Phone: 407.774.4604 ext 203 Personal Twitter: www.twitter.com/hillarybressler Personal LinkedIn: www.linkedin.com/hillarybressler Company Twitter: www.twitter.com/commarketing CompanyFacebook:www.facebook.com/commarketing Find My Presentation Today! www.slideshare.net/hillarybressler
Editor's Notes
Only interaction back home was with post cards1 way
Research is done online, through web portalsOld mediums have been translated to the web.Lonely planet is also online
Everyone can flyMakes flying cheapYou become your own travel agent.
Flickr, upload your photos during your journey.So people can see what you are up to.This is a trip of mine to chileFlickr is an online photo service
Multiple content items delivered in context to the travelers trip stage. Minimize time searching for relevant content – I don’t have the timeToday’s approach is a silo, single serving content approach. Travellers go on trips which are made of multiple experiences, those brands that adopt a information serving approach across the whole trip will reinforce their trusted brand status.
Cyber-style cousin to the traditional walk-in visitor information center relies on Twitter technology to connect travelers with those who can answer their questions and help plan their trips.