Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
The Press Release is Dead: Using New Communications Tools to Build Your Busin...Curt Mercadante
Presentation given by Curt Mercadante, principal, Merc Strategy Group, LLC, to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo on February 28, 2010. This presentation provides case studies and a roadmap to how and why your organization should engage with new online tools, such as Twitter, Facebook and YouTube.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
The Press Release is Dead: Using New Communications Tools to Build Your Busin...Curt Mercadante
Presentation given by Curt Mercadante, principal, Merc Strategy Group, LLC, to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo on February 28, 2010. This presentation provides case studies and a roadmap to how and why your organization should engage with new online tools, such as Twitter, Facebook and YouTube.
This presentation was a workshop for the IREM GA group. It was a hands on workshop teaching students the fundamentals of Facebook and how it applies to best business practices.
10 Ways Ecommerce Brands Can Increase Traffic And Sales With FacebookReferralCandy
Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!
This presentation was a workshop for the IREM GA group. It was a hands on workshop teaching students the fundamentals of Facebook and how it applies to best business practices.
10 Ways Ecommerce Brands Can Increase Traffic And Sales With FacebookReferralCandy
Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Social Media Disruption B2B IBM Seminar October 2009Team Eleven
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
Similar to Social media success strategies June 2010 by CEO Hillary Bressler (20)
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Leading Change strategies and insights for effective change management pdf 1.pdf
Social media success strategies June 2010 by CEO Hillary Bressler
1. Social Media Success Strategies Leveraging Technology for Business Advantage June 2, 2010 Presented by: Hillary Bressler Founder, CEO .Com Marketing A Top 100 Interactive Agency Nationwide www.commarketing.com 1.866.266.6584
2. What is Social Media? A type of media that is based on conversation and interaction between people online and shared via the internet or mobile.
9. China India Facebook United States Indonesia Brazil Pakistan Bangladesh If Facebook was a country it would be the 3rd largest “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
14. Facebook adds 100 Million Users in 9 months“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
15. Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then entire population of Ireland, Norway and Panama “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
16. 80% of Companies are Using LinkedIn as their Primary Way to Find Employees “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
17. The Fastest Growing Segment on Facebook is 55-65 year old Females “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
18. 80% of Twitter updates are on mobile devices. Imagine what that means for bad customer experiences. “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
19. 78% of consumers trust peer recommendations Only 14% trust advertisements “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
28. What Can Social Media be Used For? Sales Brand Marketing Customer Service Promotions/Events Recruiting Public Relations Reputation Management Market Research Consumer Education
33. Dell started tweeting in 2007 for one way communication. The company was surprised when people responded. Dell Outlet has booked more than $3 million in revenue http://business.twitter.com/twitter101/case_dellstarted asking questions.
34. New York Times highlights San Francisco foodie as Twitter icon
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36. Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on Twitter.They offer free seaweed salads to people who mention Twitter.
37. Twitter Exclusive Coupons Twitter-exclusive coupons for customers to print out and redeem at store. Twitter coupon campaigns brought in 68.60% of total dollar sales.
38. Tracking Sales Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.
39. Sprinkles Cupcakes Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake. They have 133,000 fans.
49. Negative Effects on United from Social Media Over 8.5 million views Stock prices dip 10% resulting in $180 million Appeared on ABC’s The View Time Magazine’s Top Viral Video’s of 2009 2 more videos to be produced As of 5/29/10
72. 4 New Rules for Social Media Marketing Listening to consumers is more important than talking at them. Companies can’t hide the corporation behind the brand anymore or even separate the two. Social Media is about the relationships. Social Media is not a Strategy. Ad Age 2009
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74. Best Practices Don’t start a social media project just because you feel like you have to Tell your story. Set the tone. ( fun, informational, quirky) Set realistic expectations, it takes time to do this well
75. Social Media Challenges It should not be done instead of proven fundamentals ( SEO, Well Designed Websites) It is not “free” It is difficult to monetize
78. Dealing with complaints Address negative comments very quickly. Have a process in place to resolve the issue directly. The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed. It is a chance to turn someone into an ambassador of the brand.
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82. This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more real and authentic. This is a good example of how a company responded to show they care.
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84. Facebook Tips To Drive Fans http://www.facebook.com/facebook-widgets/
85. Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their Facebook page.
95. Foursquare is a mobile app that allows you to check-in with your friends when you arrive at a certain location. Foursquare
96. Thanks for Participating…..see you online! HillaryBressler CEO/Founder of .Com Marketing Email: bressler@commarketing.com Web: www.commarketing.com Phone: 407.774.4604 ext 203 Personal Twitter: www.twitter.com/hillarybressler Personal LinkedIn: www.linkedin.com/hillarybressler Company Twitter: www.twitter.com/commarketing CompanyFacebook:www.facebook.com/commarketing Find My Presentation Today! www.slideshare.net/hillarybressler
Editor's Notes
within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars."
It was back in 2006 that some clever people at Blendtec decided to start filming their boss, Tom Dickson, attempting to grind up various household objects and asking one simple question: Will it blend?From camcorders to golf balls and glow sticks to iPhones, a vast range of products have been sliced and diced by the Blendtec blender. Millions of people have watched the videos, either on YouTube or on the company's specially made Will it Blend site, boosting the reputation of the Blendtec brand and bagging the company thousands of valuable links.The Blendtec story is a textbook example of what good viral video marketing should be and the benefits it can bring.