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Mobile market overview - by Willerson.pundrich
- 2. OVER 6 BILLION MOBILE
DEVICES ACTIVATED AROUND
THE WORLD. 260 MILLION ONLY
IN BRAZIL
fonte: Teleco2012 2013 © copyright
- 3. OVERVIEW MOBILE MARKET
SMARTPHONES
130 PHONES FOR
REPRESENT 40%
EACH OF 100
OF MOBILE
PEOPLE IN BRAZIL
MARKET
APP STORE 44,8% OF
ACHIEVED 40 BI INTERNET USERS
DOWNLOAD, ACCESS THE
HALF OF IT ONLY NET VIA MOBILE
IN 2012 DEVICES
260 MILLION
ACTIVE LINES
ONLY IN BRAZIL
2013 © copyright
- 4. CONSUMERS ARE MORE LIKABLE TO
DESIRE HIGH TECH DEVICE THAT CAN
TAKE PICS, RECORD MOVIES, PLAY
SOME TRACKS
2013 © copyright
- 5. BRAZIL HAS 43 MILLION E-CONSUMERS
THAT SPENT 11,5 BILLION DOLLAR IN
2012. THE MOST PROFITABLE
SEGMENTS WERE FURNITURE AND
TECHNOLOGY.
Source: eBit, e-commerce.org.br 2013 © copyright
- 6. ENCOURAGE NEW WAYS OF
CONSUMPTION LIKE APPS IN WEB
STORES WILL CREATE A NEW SOURCE
OF SERVICES AND UTILITIES
2013 © copyright
- 7. NEW OPPORTUNITIES WILL ARISE
FOR BRANDS AND ADVERTISERS
WITH CHANCE OF IT BUILD NEW
SERVICES CENTERS IN ORDER TO
ENGAGE WITH THE TARGET
2013 © copyright
- 8. APPLE & iOS
BEHIND IN 2012,
600 THOUSANDS APPLE LOSES 14% OF
APPS IN ITS VALUE AND
ALSO, IS NOW
APPSTORE
BEHIND WORTH ON
EXXON MOBIL
APP STORE
APPLE HAS BEATEN UP 2011 Q4 IPHONE ACHIEVED 40 APPLE HAS CLOSE
SHIPMENTS RECORD WITH 50 MILLION BILLION 2012 AS TOP ONE
UNITS SOLD AT THE SAME PERIOD IN DOWNLOADS, HALF APP SELLER
2012 OF IT ONLY IN 2012
LAST YEAR APPLE REVENUES DID REACH
54 BILLION, HOWEVER THE CUPERTINO‘S
COMPANY IS DOWN ON THE STOCK
MARKET BY LACK OF INNOVATION.
2013 © copyright
- 9. ANDROID
MORE THAN 400 MORE THAN 600
MILLION ANDROID THOUSANDS APPS
DEVICES IN GOOGLE PLAY
ACTIVATED
BACK IN 2011,
MICROSOFT RAISED
4 ANDROID
FAR MORE MONEY
DEVICES SOLD FOR
WITH ANDROID
ONE IPHONE RATHER THEIR OWN
SYSTEM
ANDROID IS RESPONSIBLE FOR 800% OF
INCREMENT IN GOOGLE ANNUAL
REVENUES
2013 © copyright
- 10. ONLINE MUSIC SHARE
THE BATTLE IN MUSIC FIELD IS LEAD BY ITUNES
STORE WITH 64%, FOLLOW UP BY AMAZON
MP3 WICH GRABS 16% OF THE ENTIRE
MARKET, GOOGLE PLAY HAS ONLY 5% AND
15% ARE DIVIDED AMONG OTHERS.
Source:grabstats.com 2Q 2012 2013 © copyright
- 11. OS MARKET SHARE
OPERATIONAL SYSTEMS ARE FACING A TOUGH
BATTLE, ANDROID IS ON THE TOP OF THE LIST WITH
53,6%, iOS COMES RIGHT NEXT WITH 34,5% FOLLOW
UP BY 7,8% OF BLACKBERRY AND WINDOWS PHONE
TAKES 3,2% WINNING ONLY AGAINST ALREADY
EXTINCT SYMBIAN BY NOKIA WITH 0,6%
Source:grabstats.com 2Q 2012 2013 © copyright
- 12. MARKET SHARE
SAMSUNG 26,3%
APPLE 17,8%
LG 17,6%
MOTOROLA 11%
HTC 6%
OTHERS OTHERS
comscore2012 2013 © copyright
