Tilly's, a West Coast inspired apparel and accessories retailer, has launched a new mobile commerce app powered by MicroStrategy's Alert Mobile Commerce Platform. The app is available for Apple and Android smartphones and allows customers to shop from home or on the go without visiting a store. It provides features like exclusive content, personalized promotions, product and store locators, and digital receipts. MicroStrategy states its platform allows retailers to get a customized mobile app up and running quickly to enhance customer experience and increase sales across mobile channels.