Rihanna has established a unique brand through her logo, stage name, website, and merchandise that promotes her as an edgy, independent artist. Her logo uses only the letter "R" to demonstrate her fame and recognizability. Her website and merchandise showcase her fashionable yet edgy style through minimalist designs and imagery. Articles about Rihanna focus mostly on her fashion and personal life, showing she has become a multi-talented celebrity beyond just music. Rihanna promotes herself as a brand representing a distinct urban and confident style.

1. RIHANNA
RESEARCH
By Georgie Robbins

2.  Rihanna’s logo immediately, when looked
at, gives off an edgy, unique outlook and
promotes the artist as original and
independent.
 The fact that an ‘R’ is the only thing
needed for her logo demonstrates her fame
and recognisability; if audiences can infer
from merely a letter that it represents
Rihanna then she must be extremely well
known.
 The metal look to the letter shows her
music as edgy and harsh rather than girly
and the sharp edges give Rihanna as more
serious status meaning fans see her as
dedicated to the concentration on her
music as the logo doesn’t take over.

3.  Robyn Rihanna Fenty is Rihanna’s real name. She decided to call
herself ‘Rihanna’ as her stage/fame name to segregate her two lives
and the two people she can be. Robyn is the girl who grew up in a
large family and is a down to earth, normal girl whereas Rihanna is
the hugely known, glamorous and sassy woman who the world sees.
 The fact that Rihanna can use a single proper noun to be recognised
as shows just how famous she is; the is no need for a sir name to
separate her from other artists with the same name. ‘Rihanna’ is so
unique and iconic that it will go on for generations and be recognised
globally.

4.  Rihanna’s website layout, firstly, is
completely what you would expect;
edgy and current. The utilisation of
black and white and the lack of text
(which is unnecessary due to her
fame and well-known background
information) adds to the unique and
fashionable set up.
 Rihanna is promoting herself as a
brand and not just a singer. As seen
on the side bar, there are links to
her fragrance and merchandise
shop including photos and videos to
give fans a personal feel. Rihanna
isn’t limited to just music, she is a
name in its own right and can use
that name for all kinds of publicity.
 As expected, social media links are all shown at the
bottom of the side tab which guide viewers to her
pages. This advertising technique increases her
followers and views on social media which also
heightens her fame even more – this is common on
pop/r&b artist’s websites.

5.  Rihanna’s merchandise suits
her whole outlook to a T. The
edgy and urban vibe to the
clothing and products further
adds to Rihanna’s unique
style. The clothing is what
Rihanna herself would wear;
short and limited!
 The simple colours and usage
of sexualised images on the
merchandise show Rihanna
as confident and independent;
her sense of style stands out
and shows off her ‘tom-boyish’
side rather than a girly, sweet
temperament.
 The website is not limited to clothing
only; it includes other aspects such as
accessories, shown in the side bar, which
are also edgy. Her fragrance is largely
advertised and the appearance of it is
classy but edgy, just like her personality.

6.  Most articles on this artist are
related to fashion and personal life.
As shown to the right, 90% are about
Rihanna’s style, her clothing lines
and upcoming fashion events she
takes part in. This shows Rihanna as
a multi-talented celebrity as she
doesn’t just stop at music production.
 Other articles include that of her love
life and who she’s seeing. This
interests audiences as they love to
delve into others lives and keep up
with the latest gossip! Because
Rihanna is so famous, everybody
wants to know about her.

7.  Every artist is shown differently in the pop
culture; some are seen as seductive and
deviant whereas some are viewed as innocent
and girly.
 The pop culture cannot be classed as one
thing; it’s an umbrella term for all styles. In
terms of Rihanna, an edgy and urban look is
given off. However, for someone like Meghan
Trainor a more fun and young temperament
is conveyed along with certain colours
associated with a style being continuous
through the fashion, merchandise and
advertisement of each artist.
 Most popular pop artist’s to this day include
Katy perry, Ariana Grande, Meghan Trainor,
Rihanna, Ellie Goulding, Demi Lovato and
Taylor swift all of whom represent and stand
for unique and differing beliefs and styles.