The Rihanna website homepage uses a slideshow to promote her new album, tour, and merchandise. The slides automatically change between photos of Rihanna and advertisements. This is designed to excite fans and drive them to purchase tickets or items. The color scheme matches her album, using black, white, and her red hair as a theme. The navigation menu at top allows fans to access news, live shows, music, videos, press, and shop sections to stay updated on Rihanna's career and purchases her products. The constantly changing images on the homepage mimic Rihanna's unpredictable style and keep fans engaged with new information.