Website Research

1. WEBSITE RESEARCH

2. SIMILAR ARTISTS
• To help me conduct the website and digipak research I first had to find artists that
are similar to our artist, Halsey. The artists I found were:
• Lorde
• Hailee Steinfeld
• MO
• Little Boots
• Lana Del Rey
• Alessia Cara
• Chvrches

3. LAYOUT/FEATURES
All of the websites that I researched had very similar
elements and features, some of which we are hoping to
transfer and use for our artist’s website.

4. KEY FEATURES
Some of the key features I found that we
are hoping to use for our artist’s website
are:
• Tour photos
• Fan page/club
• Contact Page
• Music- Albums and Singles
• Gallery/Artist Photoshoot
• Unique fan element- Like Beyonce’s
#BEYGOOD page or Hailee Steinfeld’s
#SOMUCHYOUNGERYESTERDAY fan
wall

5. LANA DEL REY’S WEBSITE
Homepage: Lana del
Rey’s homepage sets the
tone for her website. The
music video for her latest
single is the first thing you
see and therefore grips your
attention.
The headings can clearly be
seen in the top left corner,
displaying all of the pages
available thus making it easy
for the visitor to find what
they are looking for.
Social media links can be
seen in the top right corner,
offering visitors the chance
to see the artist’s social
media presence on sites
such as Facebook, Twitter,
Instagram and YouTube.

6. News Page: the first
page can be accessed
either by clicking the tab
in the top left corner or
by simply scrolling down
from the homepage.
This page lists the
headlines that the artist
has been mentioned in,
relating to her album
release or concert dates.
These can be updated
regularly thus keeping
the visitors and fans
informed as to what their
favourite artist is up to
do.
We will include a news
page on our website so
that our artist can
regularly update her fans
with news of her album
release or her upcoming
tour dates.

7. Live Dates Page: Lana del
Rey’s website also features a ‘Live
page’ where visitors and fans can view
any upcoming tour dates and purchase
tickets. Lana del Rey is not currently
touring but when she is, fans are able
to purchase tickets from her website
which is something we will include on
our website.
We will include a ‘Live page’ or a ‘Tour
page’ which will allow fans to view any
upcoming tour dates within their area
and let them purchase tickets. We will
also include fan presale opportunities
for members of our artist’s fan club.

8. Music: every artist’s website will have a
page dedicated to their current and
previous albums or singles. In this case,
Lana Del Rey’s music page features all four
of her studio albums with links so that the
fans can listen, stream and buy her albums.
For our artist’s music page we will feature
the album with a link to buy but will only
be able to allow fans to listen to one song;
Gasoline.

9. Gallery: Lana Del Rey’s gallery page features multiple photo shoots
from different locations which are also featured in her music videos. The
page also features photos from her live performances and links to her
Instagram page.
Our gallery page is very similar in that it features a photo shoot from our
music video locations as well as our artist’s Instagram page.

10. Merchandise: Lana del Rey’s
merchandise includes t-shirts and
signed posters which are available
for fans to purchase.
This is something we will include
on our artist’s website, offering
fans unique merchandise,
approved or signed by our artist.
We will create unique items which
fans can purchase, items including:
the album signed by the artist as
well as clothing created and
designed by Ivory herself.

11. Finally we will incorporate a page
where fans can subscribe to Ivory’s
newsletter which will be released
every few weeks exclusively to her
fans.
The newsletter will include comments
and words from Ivory herself as well
as exclusive information about
upcoming tour dates and news
headlines about Ivory.
This page will also include links to
Ivory’s many social media pages
including Twitter, Facebook and
Instagram.