Social media marketing/Seo expert and digital marketing
Conventions of a magazine
1. The Masthead stands out due to the
fact that it is lime green and it is
bold, with the product name
‘source’. The product is a well
established product and they also
use this so that their readers can
easily identify the brand and
distinguish it from the rest of the
magazines .the logo of the magazine
has not changed much since the
first time this magazine was
released this creates a sense of
safety for the readers because it
assures them of the brand and the
good level of information and
entertainment it provides.
The main colour of this magazine is Lime green and black , this makes the magazine
stand out from the rest and it makes it attractive to new customers because of the
contrast of the colours used. This also ties in with the main story line which is to do
with Kendrick Lamar. The fact that Kendrick Lamar's name is the largest thing on the
page other than the masthead it shows that he is an important iconic and a good
thing to be.
The strapline is at the very top
of the page above the masthead
and it isn't really deemed as
important, but it says “the good
, the bad, and the ugly” this
could mean that the magazine
provides the good the bad and
the ugly hence why they have
such a large fan base of people
purchasing the magazine. The
strapline and mast head are
sans serif this is because it is
generally deemed as masculine
and because the genre of the
magazine is rap and hip hop this
ties in well with the typical
iconography.
Small cover lines follow the colour scheme of the
magazine however they have changed the less
important stories to the lime green , however
they are placed their to give abundance from the
utopian . This has been used because it allows the
audience to have choices in what they want to
read which you wouldn’t really necessarily have in
your day to day life
The Main cover line is the boldest
and largest on the page this is
because it is the most important
story in the magazine .This helps the
audience easily identify the
magazine.
“one way of defining genre is as a
set of expectations” Neale stated
this in 1980 this theory means
that the magazine genre is rep
and hip hop and it is showing the
culture and how they have earned
and gathered their money
through the crown he is wearing
the gold ring on his left hand .This
conforms to the typical
conventions of the genre because
most rap and hip hop magazines
have such jewellery on their cover
to show how rich they are.