The document discusses the design elements of the masthead and cover of a magazine. The masthead is lime green and bold with the name "source" to identify the established brand. The consistent logo creates safety for readers by assuring them of the quality content. The main colors are lime green and black for contrast, tying into the story on Kendrick Lamar. The strapline "the good, the bad, and the ugly" suggests the magazine covers diverse topics to attract a large fan base. Smaller stories follow the color scheme while emphasizing the most important story in the largest, boldest font to easily identify the magazine.

1. The Masthead stands out due to the
fact that it is lime green and it is
bold, with the product name
‘source’. The product is a well
established product and they also
use this so that their readers can
easily identify the brand and
distinguish it from the rest of the
magazines .the logo of the magazine
has not changed much since the
first time this magazine was
released this creates a sense of
safety for the readers because it
assures them of the brand and the
good level of information and
entertainment it provides.
The main colour of this magazine is Lime green and black , this makes the magazine
stand out from the rest and it makes it attractive to new customers because of the
contrast of the colours used. This also ties in with the main story line which is to do
with Kendrick Lamar. The fact that Kendrick Lamar's name is the largest thing on the
page other than the masthead it shows that he is an important iconic and a good
thing to be.
The strapline is at the very top
of the page above the masthead
and it isn't really deemed as
important, but it says “the good
, the bad, and the ugly” this
could mean that the magazine
provides the good the bad and
the ugly hence why they have
such a large fan base of people
purchasing the magazine. The
strapline and mast head are
sans serif this is because it is
generally deemed as masculine
and because the genre of the
magazine is rap and hip hop this
ties in well with the typical
iconography.
Small cover lines follow the colour scheme of the
magazine however they have changed the less
important stories to the lime green , however
they are placed their to give abundance from the
utopian . This has been used because it allows the
audience to have choices in what they want to
read which you wouldn’t really necessarily have in
your day to day life
The Main cover line is the boldest
and largest on the page this is
because it is the most important
story in the magazine .This helps the
audience easily identify the
magazine this conforms to the
typical stereotype of men being
“one way of defining genre is as a
set of expectations” Neale stated
this in 1980 this theory means
that the magazine genre is rep
and hip hop and it is showing the
culture and how they have earned
and gathered their money
through the crown he is wearing
the gold ring on his left hand .This
conforms to the typical
conventions of the genre because
most rap and hip hop magazines
have such jewellery on their cover
to show how rich they are.

2. The picture of Ciara, is seen as sexual and she is wearing a
tight fitted body suit with her legs in the air. This conforms
to the male gaze theory because she is seen in the eyes of a
heterosexual male. Because of the way she is positioned
this would attracted both male and female attention .
She is wearing silver jewellery which emphasize her
wealth.
They have used san serif font on the contents page, this is
typical of convention on a feminine writing styles because
of the curliness it has to it. This conforms to the stereotype
because women are seen as very girly and they enjoy
pretty thing such as the curvy writing style.it is also bold
and capitalized which shows the import ants.
The contents page is taken from the vibe magazine. This is
a hip hop and r&b magazine that is designed for the
younger generation. The masthead is placed in the middle
of the page in white. The Colour white helps it stand out
form the rest of the writing on the page and draws
attention away from the dark and mysterious background.
The background helps emphasize that it is not only for
women but it is for men as well. Having the ombre black to
white allows Ciara to stand out more against the page
because of her glowing skin
The contents page doesn’t have much writing as it only
tells you about what is inside the magazine and what page
it is on, however the magazine is simplistic yet elegant and
feminine. The two colours black and white create a nice
contrast .

3. Headline: The Her Name is in florescent red which
gives the audience a sense of passion and warning.
The R and O of the headline has the effect of looking
like it has been painted, this shows an urban lifestyle
refers to street art like graffiti.
Image: Rita also
wears a leather
jacket which gives
connotations of
rebellion as
leather has often
been associated
with motorcyclists
and rock stars. the
jacket is covered in
a tattoo pattern
which further adds
to the rebellious
image portrayed
by her outfit.
Image: Rita ora has
a slight urban look
as she attempts to
appeal to the youth
like audience. She
is wearing a beanie
hat which connotes
youth but has a
gold cross which
represents high
status and wealth.
Image: The image of Rita ora and the
background take up the majority of
the page and it makes it look as if
there is less text so the page doesn’t
look so crowded with words.
Theme: The colour scheme presents the
colours in red which contrast in the
background and it makes it stand out so
it helps them know what they are
talking about
Background: The
background is
youthful so it
appeals to a
younger
audience , this
will attract
young people
between the
ages of 11-18 as
they can relate to
the urban page.
The washed out
white walls can
connate that the
artist is hanging
around place that
she probably
shouldn’t be.
Image: The main
picture in the
background of
Rita ora makes
the double page
spread look
slightly more
interesting to
read
Background: Rita ora is an urban
R&B/pop singer and she is in place
where rap battle would usually be held
this gives Rita ora more of an edge.