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Assignment 9: Initial Magazine 
Cover Research 
By Leticia Silva 
DRAFT 2
Empire The magazine ‘Empire’ has a 
tendency of putting it’s Mast 
Head behind the model. 
As the magazine is popular it 
means that the Mast Head 
doesn’t need to appeared 
completely due to it being a 
favourite of the public. 
They have a slogan as all 
magazines do. ‘The worlds 
biggest movie magazine’. 
This makes the magazine 
seem reliable and 
establishes the magazines 
popularity 
The gaze of the models 
eyes gives the audience 
direct address and 
makes the magazine 
look tempting for the 
audience to buy (as it’s 
the magazines purpose). 
Most magazines have a 
colour palette choice. 
They have a specific 
colour choice so it 
makes it more 
noticeable and 
recognisable. Empire 
tends to use different 
colours for the 
background and 
contrasts it with bright 
colours of its themes. 
Some magazines have a 
website that the audience can 
go on to, to engage more. Its 
put next to the mast head in 
small to not take to much 
attention of it but to be 
noticed by putting it next to 
something that the audience 
will always look like. 
The use of one font 
makes the magazine 
look very neat and 
intriguing. 
The use of vibrant red 
makes the magazine 
look very attractive and 
striking.
BAZAR 
The mast head is in a 
stunning berry purple 
juxtaposing it against the 
use of dark colours. However, 
to not make the title look too 
out of place, the rose in her 
hand and her lips are the 
same colour as the mast 
head toning it down so it 
doesn’t look too much. 
The font of the mast head 
makes the magazine look 
very elegant and 
attractive by the use of 
thin lines contrasted 
against the thick lines. 
The taglines that are very 
important are in capitals 
and they are in the colour 
white contrasting it against 
the it against the dark 
colours and its also not 
distracting. 
It’s a mid shot of the 
model as it is a fashion 
magazine it’s showing 
the context of the 
magazine. 
The barcode is on the 
bottom right corner of 
the magazine. It’s 
placed where its not 
distracting. All 
magazines need a 
barcode but all 
magazines try to make 
their barcodes discreet. 
The model is giving the 
audience direct address 
making them feel 
engaged with the 
magazine. It also makes 
the audience feel like 
they are obliged to buy 
the magazine.
VIBE Since there is a topless 
model as the front in 
attracts the primary 
audience of the magazine 
institution which is 
females. 
The Mast head is in 
vibrant red indicating 
seductiveness linking 
to the model (Trey 
Songz) being topless. 
Also the mast head is 
behind the model 
giving him full 
attention 
The most important 
people featured in 
the magazine have a 
bold and white 
coloured font so that 
it stands out from 
the rest of the 
magazine. Most 
magazines do this 
when there is 
something 
The use of mid 
shot and direct 
address makes the 
audience feel 
more engaged 
with the magazine. 
The contrast between dark 
and vibrant colour palettes 
makes the magazine very 
attractive and eye catching 
for the audience just 
passing by.
DANCE MAGAZINE They play around with 
the Mast Head to make 
it very playful since it is 
a dance a magazine. 
This is also shown in 
the ‘a’ in magazine 
from the mast head is 
used form the ‘dance’ 
title. 
The font is used throughout the 
magazine to make it very 
simple and organised. They also 
use delicate and pastel like 
colour pastels. Also, they are in 
capitals revealing that they are 
important as well. 
The models body 
gesture emphasise 
the context of the 
magazine and as it’s a 
long shot it looks very 
elegant. 
There is no direct address as 
most magazines would have. 
Since this is a dance 
magazine there is no need 
for direct address but rather 
a body gesture. 
There is less text and 
there's more room for 
the models unlike other 
magazines. This 
emphasise the dance 
context as if the 
magazine were the 
dancers studio. They 
need space. 
There is a website where 
the audience can go to 
and engage with the 
magazine rather than just 
selling it. Only a few 
magazines do this. 
The font does not 
completely fit like mast 
heads normally would 
showing creativity and 
linking to the dance 
theme.
ART The use of real a real drawing 
as the front image of the 
magazine is essential in an art 
magazine to emphasise the 
magazines theme. 
The mast head in 
magazines are normally in 
capitals but mast head is 
original and falls in line 
with art’s theme of 
originality. 
The footer of the magazine is 
the same colour as the mast 
head showing equality and 
not taking to much attention 
away. 
Normally the barcode is 
in white and black but to 
not take the attention 
away from the rest of 
the magazine its in black 
in the bottom right 
corner. 
The background has this 
paper like look to it 
which falls in line with 
the art theme. 
The font is black and has 
a simple font to it 
throughout that’s makes 
the magazine look 
sophisticated and 
organised. Also there’s 
not a lot of text around 
the magazine which 
most of the magazines 
have.

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Assignment 9

  • 1. Assignment 9: Initial Magazine Cover Research By Leticia Silva DRAFT 2
  • 2. Empire The magazine ‘Empire’ has a tendency of putting it’s Mast Head behind the model. As the magazine is popular it means that the Mast Head doesn’t need to appeared completely due to it being a favourite of the public. They have a slogan as all magazines do. ‘The worlds biggest movie magazine’. This makes the magazine seem reliable and establishes the magazines popularity The gaze of the models eyes gives the audience direct address and makes the magazine look tempting for the audience to buy (as it’s the magazines purpose). Most magazines have a colour palette choice. They have a specific colour choice so it makes it more noticeable and recognisable. Empire tends to use different colours for the background and contrasts it with bright colours of its themes. Some magazines have a website that the audience can go on to, to engage more. Its put next to the mast head in small to not take to much attention of it but to be noticed by putting it next to something that the audience will always look like. The use of one font makes the magazine look very neat and intriguing. The use of vibrant red makes the magazine look very attractive and striking.
  • 3. BAZAR The mast head is in a stunning berry purple juxtaposing it against the use of dark colours. However, to not make the title look too out of place, the rose in her hand and her lips are the same colour as the mast head toning it down so it doesn’t look too much. The font of the mast head makes the magazine look very elegant and attractive by the use of thin lines contrasted against the thick lines. The taglines that are very important are in capitals and they are in the colour white contrasting it against the it against the dark colours and its also not distracting. It’s a mid shot of the model as it is a fashion magazine it’s showing the context of the magazine. The barcode is on the bottom right corner of the magazine. It’s placed where its not distracting. All magazines need a barcode but all magazines try to make their barcodes discreet. The model is giving the audience direct address making them feel engaged with the magazine. It also makes the audience feel like they are obliged to buy the magazine.
  • 4. VIBE Since there is a topless model as the front in attracts the primary audience of the magazine institution which is females. The Mast head is in vibrant red indicating seductiveness linking to the model (Trey Songz) being topless. Also the mast head is behind the model giving him full attention The most important people featured in the magazine have a bold and white coloured font so that it stands out from the rest of the magazine. Most magazines do this when there is something The use of mid shot and direct address makes the audience feel more engaged with the magazine. The contrast between dark and vibrant colour palettes makes the magazine very attractive and eye catching for the audience just passing by.
  • 5. DANCE MAGAZINE They play around with the Mast Head to make it very playful since it is a dance a magazine. This is also shown in the ‘a’ in magazine from the mast head is used form the ‘dance’ title. The font is used throughout the magazine to make it very simple and organised. They also use delicate and pastel like colour pastels. Also, they are in capitals revealing that they are important as well. The models body gesture emphasise the context of the magazine and as it’s a long shot it looks very elegant. There is no direct address as most magazines would have. Since this is a dance magazine there is no need for direct address but rather a body gesture. There is less text and there's more room for the models unlike other magazines. This emphasise the dance context as if the magazine were the dancers studio. They need space. There is a website where the audience can go to and engage with the magazine rather than just selling it. Only a few magazines do this. The font does not completely fit like mast heads normally would showing creativity and linking to the dance theme.
  • 6. ART The use of real a real drawing as the front image of the magazine is essential in an art magazine to emphasise the magazines theme. The mast head in magazines are normally in capitals but mast head is original and falls in line with art’s theme of originality. The footer of the magazine is the same colour as the mast head showing equality and not taking to much attention away. Normally the barcode is in white and black but to not take the attention away from the rest of the magazine its in black in the bottom right corner. The background has this paper like look to it which falls in line with the art theme. The font is black and has a simple font to it throughout that’s makes the magazine look sophisticated and organised. Also there’s not a lot of text around the magazine which most of the magazines have.