Marketing control involves monitoring marketing plans, assessing results, and making adjustments to achieve goals. It includes establishing performance standards, measuring results, comparing to standards, and taking corrective actions. Marketing control helps ensure plans are on track, problems are identified and addressed, and marketing efforts are effective. It is a critical process for organizations to evaluate performance and make strategic decisions.
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
What constitutes good marketing research Sameer Mathur
."What constitutes good marketing research ?" saying about market research.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 3[SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
What constitutes good marketing research Sameer Mathur
."What constitutes good marketing research ?" saying about market research.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 3[SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
Segmentation, targeting, positioning and differentiation of servicesPROF.JITENDRA PATEL
This Presentation discusses critical issue of marketing which are segmentation, Targeting, Positioning and Differentiation of Services. The topic include
Marketing Segmentation Definition
1.1 Need for Segmentation
1.2 Quality of Good Segmentation
1.3 Basis of Segmentation
1.4 Service Attributes and Levels
1.5 Developing Right Service Concept for a Specific Segment
1.6 Important vs. Determinant Attributes
1.7 Establishing Service Levels
2. Target market strategies
3. Positioning and its example
3.1Elements of Positioning
3.2 Types of Positioning
3.3 Developing an Effective Positioning Strategy
3.4Using Positioning Maps to Analyze Competitive Strategy
4. Differentiation of Service
4.1 The 5 Market Differentiation Strategies
Company needs profit to run and that profit comes from customers and to get customers, a company needs sales person,Thus the sales force play a crucial role in the existence of a company. If their performance is good , company will do good.and to maintain this level of efficiency, management is need. Yes! Their is a need to manage the sales force performance & this can be done by continuous evaluating and appraising their performance. Here are some factors that affect their performance & some methods to evaluate their perfomance that are mostly used now a days by many organization.
Sales force motivation Designing Territories and Allocating Sales EffortsRavikant Sharma
Sales force motivation Designing Territories and Allocating Sales Efforts ALONG WITH R] factors influencing sales force and how to design sales terriotories
According to Dictionary
Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer
It comprises the trading of something of economic value such as goods, services, information, or money between two or more entities.
Business-to-consumer (B2C) :
Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com.
Business-to-business (B2B):
Businesses make online transactions with other businesses.
Set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving their marketing objectives are called marketing control.
Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary.
Definitions:
“Marketing control is theprocess of taking steps to bring actual results and desired results closer together”. ----Phillip Kotler
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants includeadvertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Segmentation, targeting, positioning and differentiation of servicesPROF.JITENDRA PATEL
This Presentation discusses critical issue of marketing which are segmentation, Targeting, Positioning and Differentiation of Services. The topic include
Marketing Segmentation Definition
1.1 Need for Segmentation
1.2 Quality of Good Segmentation
1.3 Basis of Segmentation
1.4 Service Attributes and Levels
1.5 Developing Right Service Concept for a Specific Segment
1.6 Important vs. Determinant Attributes
1.7 Establishing Service Levels
2. Target market strategies
3. Positioning and its example
3.1Elements of Positioning
3.2 Types of Positioning
3.3 Developing an Effective Positioning Strategy
3.4Using Positioning Maps to Analyze Competitive Strategy
4. Differentiation of Service
4.1 The 5 Market Differentiation Strategies
Company needs profit to run and that profit comes from customers and to get customers, a company needs sales person,Thus the sales force play a crucial role in the existence of a company. If their performance is good , company will do good.and to maintain this level of efficiency, management is need. Yes! Their is a need to manage the sales force performance & this can be done by continuous evaluating and appraising their performance. Here are some factors that affect their performance & some methods to evaluate their perfomance that are mostly used now a days by many organization.
Sales force motivation Designing Territories and Allocating Sales EffortsRavikant Sharma
Sales force motivation Designing Territories and Allocating Sales Efforts ALONG WITH R] factors influencing sales force and how to design sales terriotories
According to Dictionary
Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer
It comprises the trading of something of economic value such as goods, services, information, or money between two or more entities.
Business-to-consumer (B2C) :
Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com.
Business-to-business (B2B):
Businesses make online transactions with other businesses.
Set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving their marketing objectives are called marketing control.
Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary.
Definitions:
“Marketing control is theprocess of taking steps to bring actual results and desired results closer together”. ----Phillip Kotler
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants includeadvertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Modern Marketing Practices-Marketing Control Types & strategies-Green MarketingVenkat. P
Marketing Department – Marketing Control & Types of Control. Modern Marketing Practices – Green Marketing, Cause – related Marketing, Mobile Marketing and Online Marketing.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Improving profitability for small businessBen Wann
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Marketing control-By Arunraj V
1.
2. Marketing control is the process of monitoring the proposed
plans as they proceed and adjusting where necessary.
Marketing control is a step through which the success of
marketing efforts can be assessed present and prospective
problems could be identified and steps are taken to resolve them
in order to achieve marketing goals.
3. “Marketing control is the
process of taking steps to
bring actual results and
desired results closer
together”
---Philip Kotler
“It is concerned with analyzing the performance of marketing decisions, uncovering
the performance problems of opportunities and taking corrective actions to resolve
the problems or to take advantages of the opportunities”.
--- Cravens
4. • To achieve objectives.
• To make the plan successful.
• To formulate and modify marketing strategies
• To adjust with external environment.
• To measure and evaluate effectiveness of marketing efforts.
• To achieve better coordination
• To rectify mistakes
5. Significance Of Marketing Control
Place the organisation in the right direction.
Identifies the responsibilities.
Absorb organisational complexity.
Changes in formulation of plans .
6. Helps in keeping all marketing operations in right direction
Helps in improving the performance of marketing department
Helps in better utilization of marketing resources
Improve the effectiveness of marketing planning
Helps marketing manager to delegate his authority to the lowest possible
extent
Minimizes the chance of mistakes
Helps in coordination of the activities of the various department
Helps in marketing decision-making
7. Marketing Control Process
1. Establishing Standards of Performance
2. Measuring Performance
3. Comparing Performance against Standards
4. Corrective Actions
8. 1)Annual Plan Control
Annual Plan control consists of many tools all of which are used to
establish whether the targets set in the company’s annual plan have been
achieved or not.
The company adopts a management by objectives methodology in four steps:-
1. Sets monthly or quarterly sales targets
2. Closely watches the product’s performance in the selected areas.
3. Identifies significant differences between actual sales and the set targets and
the reasons and causes therefore
4. Takes necessary steps to correct the situation and reduces the gap between
the targets and sales actually achieved .
9. Plan performance are regularly checked using the five tools described
as follows:-
Sales Analysis
In this technique actual sales is compared with the targeted sales.
Market Share Analysis
Sales analysis does not reveal how well the company is performing
relative to competitors. It is helpful in identifying whether the change in
sales due to change in external environment or it is the internal
weaknesses of the company.
Competitors market share evaluation
Marketing Expense Analysis
Annual plan control requires making sure that company is not
overspending to achieve sales goals.
10. Financial Analysis:
Marketers are using financial analysis to find
profitable strategies beyond sales building. (Ratio
analysis is very useful here. Profitability and turnover
ratios are very famous)
Customer Attitude tracking:
It is the method to track customer attitude and
satisfaction (It is a qualitative term. Identification of
customers, dealers and other employees.
1.Feedback or suggestion system
2.Customer panel
3. Customer surveys
11. More Information Analysis
All the controls discussed so far have been financial
in nature. Companies also need to analyze
information available in their markets.
New consumer added
Preferences of targeted market
Unhappy, disappointed customers
Product quality
Consumer dropped
Quality of service
Relative awareness in the market segment
12. 2.Profitability
Control
Profitability control and efficiency control allow a
company to closely monitor its sales, profits, and
expenditures.
Profitability control demonstrates the relative profit-earning
capacity of a company’s different products and consumer groups.
This control is to determine the actual profitability of the firms
products, territories, market segments and intermediaries.
13. It involves
1. Identifying Functional Expenses
2. Assigning Function Expenses to Marketing Entities
3. Preparing Profits and Loss statement
4. Taking Action
14. 3.Efficiency Control
Efficiency control involves micro-level analysis of the
various elements of the marketing mix,
including sales force, advertising, sales promotion, and
distribution.
Types of Efficiency Control:
1. Sales Force Efficiency Control
2. Advertising Efficiency Control
3. Sales Promotion Efficiency Control
4. Distribution Efficiency Control
5. Marketing Research Efficiency Control
15.
16. A) Sales force efficiency -
Sales Manager needs to monitor the market
place signals with regard to the levels of
efficiency
B)Advertising Efficiency-
Generally accepted that one cannot assess or
evaluate the or evaluate the value received in
return for the money spent on advertisement.
17. C) Sales promotion efficiency-
To improve the sales promotion efficiency
,management should record the cost and sales impact
of each sales promotion.
D) Distribution efficiency-
The distribution efficiency decline when the
company experience their sales increase.
18. 4.Strategic Control
It is a in-depth study undertaken to examine whether the company is
pursuing its best opportunities with respect to markets and products.
Marketing department having policies, objectives, strategies and
programs are to be reviewed and changed periodically.
Methods or Tools of Strategic Control:
1. The Marketing Effectiveness Review
2. The Marketing Audit
3. The Marketing Excellence Review
4. The Ethical and Social Responsibility Review
19.
20. The marketing audit is a fundamental part of the
marketing planning process.
It Is a Systematic, Comprehensive Analysis And
Interpretation Of Marketing Activities By Considering
Both Internal And External Marketing Environment.
21. What resources do we have at hand?
MEN (Labour)
MONEY (Finances).
MACHINERY (Equipment).
MINUTES (Time).
MATERIALS (Factors of Production).
25. 1 )Competitor Analysis
Competitor analysis involves checking out the new
products or services offered by your competitors,
examining their marketing strategies and determining
whether they are succeeding or failing with their
businesses
2) Customer Analysis
An analysis involves gathering data about your
customers during or after check out and then tabulating
this information in a spreadsheet for comparison
26. 3 )Testing Research
Once you identify a target customer base, you can determine
the potential success of a new product or service, the marketing
methods needed to promote and sell it and the financial impact of
a planned marketing strategy through prerelease group testing
4) Customer Feedback
Customer feedback is a marketing control technique similar
to testing research, but instead of gaining insight into future
products and services, you evaluate customers' opinions of
existing products or services and the marketing methods you
currently use
27. 5)Cost Analysis
To perform a cost analysis, look at the current costs
involved with all aspects of your business including inventory,
distribution and the current costs of your marketing
strategies. After you determine the costs, compare the
numbers with your existing budget and the costs of alternative
marketing methods.
28. 1. Marketing audit
2. Credit control
3. Budgetary control
4. Market share analysis
5. Swot analysis
6.Variance analysis
29. Information
Cost
Actual measurement cant possible
Experts needed
Lead to change marketing policy
Need of restructuring marketing strategy
Difficult to small firm