The document discusses functional implementation and strategies in strategic management. It explains that functional implementation is carried out through functional plans and policies in five key areas: marketing, financial, operations, personnel, and information management. Functional strategies involve developing plans for each functional area to achieve business objectives. These strategies must have vertical and horizontal fit to ensure coordination across levels and functions. The document then provides examples of the types of plans and policies developed for each functional area, including marketing, operations, financial, human resources, and information management.