1. Dyssegårdsvej 41, Phone: +45 39695140; Mobile: +45 21618220; E-mail: familien@juhl.mail.dk
2870 Dyssegård
Denmark
Mads Juhl
Profile:
Master in Chemical Engineering with many talents:
• Experienced and customer focused problem solver
• Project Management experience
• Experienced in Technical sales and Marketing
• Good teaching/presentation skills
• Quick to learn/adapt to new products, areas, tools etc
• Coatings expert
• Management experience from multinationals and own company
• International Experience from all over the world
Professional
Career:
2007 – 2013 HEMPEL A/S, Copenhagen, Denmark
R&D Manager, Oil & Gas (2011-2013)
The Oil & Gas segment is a strategically important activity with
high organic growth potential.
• Manager for an international team of 9 Chemists (including 3
PHD Chemists).
• Responsible for making and keeping budget.
• Responsible for new product development and technology
projects to be used in the oil & gas segment.
o Corrosion protection coatings (Epoxy)
o Coatings with high temperature resistance (Silicone)
o Coatings with high chemical resistance (Epoxy)
o Gas pipe coatings (Epoxy)
o In sourced products
• Responsible for technical documentation and testing in
connection with the oil & gas assortment of products – this
includes:
o Methods of use: (examples)
o Rehabilitation of tanks
o IR – curing of products
o Application on wet surfaces
o Testing: (examples)
o Prequalification programmes for major oil & gas
companies.
o Specific customer testing
o Product performance testing (Mechanical and
chemical)

2. CV - Mads Juhl
Phone: +45 39695140; Mobile: +45 21618220; E-mail: familien@juhl.mail.dk
_______________________________________________________________________________________________________
o Technical Datasheets, Application Instructions, FAQ’s
and Technical statements
• Responsible for the technical “hotline” covering global activities
on “non standard technical issues”: (Examples)
o Risks
o Guarantees
o Specifications
• Responsible for complaint handling for major technical
complaints in the oil and gas segment.
• Active participating in Internal and Customer Training,
Meetings, Seminars, Exhibitions and Conferences. (Examples)
o Paper and Key note speech on ICC 2011, Perth
Australia
o Paper and speech on NACE Middle East 2012 in
Bahrain.
o Speech in various VIP customer seminars in Europe,
Asia and The Middle East.
• Active participating in International standardisation work:
o ISO
Chief Consultant, Group Technology Centre (2010-2011)
• Expert in Marine and Protective coatings
o Complaint handling
o Preparing coatings specifications
o Prepare Product documentations
o Risk management
o Internal and external training, seminars, exhibitions
all over the world.
o International standardisation work
o NORSOK - M501
Group Marketing Segment Manager (2007-2010)
• Responsible for the HEMPEL Group Marketing, Protective
Concepts activities in various segments within Protective
coatings.
o Developed a global strategy for the Oil & Gas
downstream segment.
o Developed a global product Oil & Gas strategy and
assortment.
o Commercial Project Manager for new product
developments.
o Tank Coatings
o Coatings for Nuclear Power Plants
o Prepared sales/marketing material kit for
o Oil & Gas Downstream
o Storage Tanks.
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3. CV - Mads Juhl
Phone: +45 39695140; Mobile: +45 21618220; E-mail: familien@juhl.mail.dk
_______________________________________________________________________________________________________
o Interactive customer presentations
o Product knowledge
o Segment knowledge
o Case stories
o Reference lists
o Coating specifications
o Brochures and advertisement material
o Executed sales/marketing seminars around the world
to develop skills and segment knowledge in the
organisation.
o Oil & gas – Upstream and downstream
o Pipe coatings
o Storage tanks
o Nuclear Power Plants
o Developed a quality exhibition concept easy to use
and ship around the world.
o Used at major oil & gas and wind power
exhibitions in Brazil, Australia, USA and
Denmark.
1999-2007 NAMICS EUROPE APS, Copenhagen, Denmark
General Manager/Owner:
• Responsible for sales and marketing of NAMICS
Corporation’s (Japanese) very technical advanced
adhesives, encapsulating materials (epoxies) and electrical
conductive ceramic pastes to the Microelectronic industry in
Europe.
• Started up own company in 1999 which in 2004 was
acquired by NAMICS Corporation.
• Yearly turnover in Europe approximately 10 million DKK.
• Advanced technical sales – Prequalification in Europe –
Production in Asia
• Papers and presentations at conferences and exhibitions all
over Europe.
• Managing of Sales Agent.
• Major key accounts - Nokia, Phillips, STM, EPCOS,
Siemens.
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4. CV - Mads Juhl
Phone: +45 39695140; Mobile: +45 21618220; E-mail: familien@juhl.mail.dk
_______________________________________________________________________________________________________
1997–1999 HEMPEL A/S, Copenhagen, Denmark
Risk Manager:
• First “Risk Manager” in Hempel.
o Global responsible for complaint handling.
• Various special tasks for the executive board.
o SAP – project.
o Strategy.
o Acquisition projects
o Expansion projects
1992-1997 HEMPEL-HAI Hong Coatings Co., LTD, Hong
Kong
Technical Manager / Deputy General Manager.
• A part of the Executive team - from the start up of HEMPEL’s
joint venture in Hong Kong/China. First as Technical Manager
with responsibility for factory, production, laboratories and
technical service.
• From 1994 promoted to Deputy General Manager with added
responsibilities for costing and a number of commercial
activities, as well as being in charge when the Managing
director was out of office.
• Participated in all aspects of developing the Company
including design and construction of a new major coatings
factory in Kunshan, China and the acquisition of additional
two factories.
• During the time in Hong Kong the Company grew from a very
small operation to a group with four factories and more than
600 employees.
1984–1991 J.C. HEMPEL’S Skibsfarve Fabrik A/S
Technical Service Manager
• 1986 appointed from engineer to Technical Service Manager
for all painting activities (Marine and Protective). Responsible
for “on site” Technical Service and preparation of coating
specifications - covering Denmark and all exporting areas.
• Manager for app. 15 Coating Advisors and a small team of
coating engineers.
• Customer service – Technical hotline.
• From 1989 part of the Group Technical Service providing
technical assistance to the whole Hempel group of
companies.
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5. CV - Mads Juhl
Phone: +45 39695140; Mobile: +45 21618220; E-mail: familien@juhl.mail.dk
_______________________________________________________________________________________________________
1983–1984 Department of Environmental Pollution, The
Danish Government, Risø, Denmark
Chemical Engineer
• Monitoring air pollution in Denmark.
Positions of
trust:
2009 – 2011 Employee elected board member in Hempel Holding
A/S.
2011 – Present Employee elected board member in Hempel A/S
Education:
Master in Chemical Engineering (1976-1983 DTU, Denmark).
Various short courses covering commercial and technical subjects,
selected examples:
o Copenhagen Business School:
Strategy – Perspectives and practices. 2010
o Copenhagen Business School: Successful Strategy
Implementation. 2009
o Copenhagen Business School: Strategic Marketing -
2008
Personal
status: I am 55 years old, married to Grete, and we have 3 grown up children.
I keep in shape by various sports activities, and I am a non-smoker. My
main interests are my family, culture and sports.
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