The document discusses how the media product, including a poster, magazine, and trailer, uses and develops conventions of real media products. The poster includes elements like the main image filling most of the page, a large central masthead to attract attention, and credits and details along the bottom. The magazine similarly centers the main image and places the large masthead and title alongside it. The trailer uses common title elements like "based on true events" and credits to signal it is a trailer. Locations in the trailer also follow horror film conventions, shifting from a normal to creepier setting.