The document discusses conventions used in horror film posters and magazines. It notes that posters typically use the film's actors' names to promote it, dark colors, credits and logos at the bottom, and a scary central image. Horror magazine conventions include a bold masthead with date and website, varied fonts, a main cover story line across the page, smaller additional lines, and an eye-catching central image that conveys the dark nature of featured films without disrupting other elements. The document also analyzes the effects of dark color schemes, low-key lighting, and fast-paced editing in horror film trailers.

1. Conventions
Edward Marshall

2. Ancillary Texts
Poster and Magazine

3. Poster and Horror Conventions
 Use of the Actors names to promote film
 Darks Colours
 Use of Film credits at the bottom of the page
 Production logos
 Scary/Spooky Image
 Bold Distressed Fonts

4. The Red in the Poster
connotes Danger and
warning.
There are credits at
the bottom of the
poster and there is
also the release date.
The image on the
poster is central and
catches our eye
straight away
Serif Type face is used
to give the poster an
aged creepy feel to it
The tag line of the film
is on the poster above
the title.

5. The Title of the film and the
tagline is at the bottom of
the screen. This keeps all of
the
Actors names at the top of
the poster gain peoples
interest by the name of the
people.
The image on the poster
looks creepy and also takes
up the majority of the poster.
The release date at the
bottom of the page is bold
and shows up clearly. Along
with the movie credits there
are the production logos that
customers can spot to see if
the production companies
are well known.

6. Magazine and Horror Conventions
 Bold Mast head including Date and Website
 Variety of fonts
 Main Story cover line going across the whole page
 Smaller Cover lines dotted around the Magazine
 Language used is formal
 Fonts are usually bold and eye catching
 Route of eye
 Hotspots

7. Bold Masthead
3 Colours in the
Colour scheme
Cover lines are across
the page
There are a lot of
cover lines
Image is eye catching
and show the dark
nature of the film
The main image is not
disturbed by cover
liens

8. I have used a bold and eye
catching masthead with colours
that make it stand out.
I have used 3 colours within the
colour scheme of the front
page, which also links to the
poster. These 3 colours fit well
with each other.
The cover lines are mainly on one
side of the page and the image
on the other, this is so that the
image remains clear but there is
still the information from the
cover lines.
The image unlike Empire
magazine doesn’t show the
scary nature of the film it is a
photo of one of the actors within
the film.
There is a world excusive story
which draws attention to the
main story in the magazine
The ‘Halloween Special’ is in
relation to the film as it is a horror
film this is suggesting what the
magazines content will hold.

9. The Effect
The low key lighting effect used in the trailer makes the shots
seem dark and scary, this specific one makes it seem more
white and black effect on top of the scene. The low key
lighting has given the trailer the effect of the

10. The Effect
Dark Colour Schemes – The dark colours schemes I have used have a massive effect on
the genre, the reason for this is that if I had of used bright colour scheme it would have
not had a scary effect and feel to it, the black and red colours connote danger,
warning, blood and the black connotes darkness, unknown, death and power. These
colours make the products look more effective as horror products.
Low Key Lighting – Within the trailer, the low key lighting makes the trailer seems more
dark and scary than if all the shots were in the daytime. This effect is also crucial to
making the trailer instantly recognisable as a horror film, the low key lighting is used
throughout the trailer and is in most of the scenes.
Fast Paced Editing – The fast paced editing at the end of the trailer where the shots cut
back and fourth through a variety of different scenes. This gives a freaky effect to the
trailer and as it is a teaser trailer the fact that it doesn’t make complete sense doesn’t
matter as it is just teasing the audience.