The document analyzes and compares the company idents used in the teaser trailers for Suicide Squad, Taken, and The House at the End of the Street. For Suicide Squad, the Warner Brothers logo was modified to fit the dark tone of the film by changing the background and colors. In Taken, the main production company ident appears for 1.5 seconds within the first 3 seconds to emphasize its importance. The House at the End of the Street features two company idents that each display for 1 second near the beginning of the trailer.