This document discusses contextual identity and the need for multiple identities. It notes that many public figures like Josephine Baker and Snoop Dogg have used different identities for different contexts. However, some social media platforms require a single verified identity. The document also discusses examples of privacy issues that can occur when all of one's online activities and contacts are connected, such as when an abusive ex is revealed. It calls for better tools and models to support contextual identity and privacy across different online contexts and services.