The document emphasizes the importance of creating a strong first impression on mobile platforms for association leaders. It highlights the need for context in mobile communication, addressing user needs and environmental factors. Additionally, it discusses various mobile functionalities like donations, event reminders, and social networking that organizations should embrace promptly.

1. Mobile Matters: What Association Leaders Need To Know

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6. First step is to create a good first impression on mobile. (via @ chrisbonney ) #untech10

7. Context Is Key Context is key. http://www.flickr.com/people/stopbits/

8. Context

11. The secret to success with mobile is context: user/content/environment. (via @ chrisbonney ) #untech10

12. Your Members On Mobile Social networking Texting Pictures Email Search Apps Maps Weather Stocks Blogs News Videos TV shows Gaming Music “ I’m hungry for Chinese” tweet post-marathon http://www.flickr.com/people/faceme/

13. What’s Possible? Donations Renewal notifications Event reminders Session details RSVPs Advocacy status Micro-volunteering Social networking Attendee networking Job search Blog Games http://www.flickr.com/people/arincrumley/

14. Imperative we embrace mobile sooner rather than later. Apps, texting or mobile-ready are all options (via @ chrisbonney ) #tech10

15. Contact Information Chris Bonney @chrisbonney [email_address] VP of Client Experience Vanguard Technology www.vtcus.com/ASAEMobile.aspx