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Drinking from
a Fire Hose

April 14, 2009
Anne Mims Adrian, PhD
Alabama Cooperative Extension System at Auburn University
http://www.flickr.com/photos/webwalker/114991439/
Google me, Anne Adrian,
Or find me:
Twitter: aafromaa
delicious: aafromaa
AIM: aafromaa
Slideshare: aafromaa
Flickr: aafromaa
YouTube: aafromaa
“Today, if you're not staying
current with Web 2.0
technologies' impact on business,
then you're just not staying
current. Period.”
Sarah Perez of ReadWriteWeb




flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Facebook


 200 million
 active users

 blog.facebook.com/blog.php?post=72353897130
Facebook


 Women older than 55
 make up the fastest-
 growing age group on
 Facebook
 cnn.com/2009/TECH/04/13/social.network.older/
Unique URLs in Google’s index
1 trillion
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats
Wikipedia
2.7 million - articles in English
684 million - visitors in 2008
75,000 - active contributors


thefuturebuzz.com/2009/01/12/social-media-
web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And
Internet Stats
YouTube

70 million – videos (March 2008)
412.3 years - time it would take to view all
  content on YouTube (March 2008)
(sources here, here and here)




thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats
YouTube

13 hours - amount of video are uploaded
  every minute
$1 million - YouTube’s estimated bandwidth
  costs per day
(sources here, here and here)


thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats
Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour period
77% - active Internet users read blogs


thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats
Twitter stats
1.4 billion - Tweets as of 3/23/2009
(continuous count )
3 million - Tweets/day (March 2008)
(from TechCrunch)
63% - Twitter users who are male
(from Time)
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats
Overwhelmed?




flickr.com/photos/violator3/19396819/
The Age of Speed
Learning to Thrive in a
More-Faster-New World

by Vince Poscente
Physical and traditional boundaries
              of time


                       Work
      Leisure




                Home
Multitasking IT




                  Productive
                       in the
                    long run
Information through diverse
social networks generates:


More revenue

More and faster
completed projects
Workstreaming



Open
Transparent
en.wikipedia.org/wiki/Workstreaming
flickr.com/photos/tomsaint/2782080849/
Workstreaming
Participative

Collaboration among a
distributed workforce.

Enabled by creation of digital
footprints and activity trails.
en.wikipedia.org/wiki/Workstreaming
flickr.com/photos/choconancy/433796533/in/set-72157603227477900
Blurring of work and
personal




blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/extensionhorticulture/2902409080/in/set-72157607604707298/
Radical transparency




blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/wonderlane/2349225382/
Burst style of working-
anywhere / anytime

blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/jswaby/936193896/
Contributions measured
 by value added




blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/marcfonteijn/2608506370/
Personal responsibility
and trust




  blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
  flickr.com/photos/shawdm/486400745/
Flatness in
organizational hierarchy
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/tomsaint/2782080849/
Leveraging of edge
competencies




blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/liberato/223754291/
Co-creation




blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
Purpose driven




blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

flickr.com/photos/tomoski/2688883653/
Multiple areas of
interest and avenues
Wikis                  Colleagues
  (Wikipedia, eXtensio Organization’s news
  n, internal)           (University, State
Documents                Extension, National
Twitter                  Extension, eXtension
                         , USDA, National 4-
Facebook
                         H)
Friendfeed
                       Friends’ bookmarks
Subject matter
Multiple areas of
interest and avenues
Email                Communities
Comments on blogs      (book club, Ning
                       communities)
  (particularly my
  own)               Flickr
Google Analytics     YouTube
Feedburner           General news
Google Alerts        Personal information
Information does not flow
linearly
Relax




flickr.com/photos/zunami/2283133585/
Stay Curious




flickr.com/photos/jerobins/2760299430/
Use a “start page”
iGoogle
Google Reader
Netvibes
Network
Connect & build
relationships with
those who share
your interests.

    flickr.com/photos/rambleon/2637714144/
Use your network to filter
Try
Explore
Learn
Participate



flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/
…that's part of the firehose
…a mix of rapid fire ideas
loaded with “imperfections”—
a lot like life. Jason Adam Young




flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641 /
Choose
pipes, methods, and info
based on your purpose
and what you value
flickr.com/photos/namlhots/3096109459/
Go where people are




flickr.com/photos/mcgarry/111003432/
Keep learning new tools

Become
technology adept



http://www.flickr.com/photos/cc511/2304699865/
Lifestream—bring into
one place
FriendFeed
Feed readers (Google Reader)

Tweetdeck
My Google Reader




    Priorities not
       categories
Re-tune filters
Manually construct
Automate
Continuously re-tune
Are temporary
Re-think social structure
& expectations
We create, rethink, and re-tuned
filters.
Now we are in the flow.

How do we navigate the flow?
Re-tune filters
Updating the old filters is not
the fix.

We create, rethink, and re-
tuned the filters.
Topics for discussions
– How is email broken?
– What are the solutions?
– Other methods of
  sharing, wikis, blogs, Twitter, Fr
  iendFeed, IM?
– Still not working? More
  solutions coming.
Resources
Engaging Communities on their on Turf:
 Secrets of Social networkers
 http://connect.extension.iastate.edu/p794
 26457/

Not information overload--filter failure
 http://blog.aafromaa.com/2008/10/not-
 information-overload-filter-failure.html
Resources
Clay Shirky quot;It's not information overload. It's
  filter failurequot;
  http://web2expo.blip.tv/file/1277460/ at
  Web 2.0 Expo NY

Beginner’s Guide to Social Media in Extension
  http://collaborate.extension.org/wiki/Beginn
  ers_Guide_to_Social_Media_in_Extension
Resources
Poscente, Vince. The Age of Speed

Aral, Sinan and Van Alstyne, Marshall
W., quot;Network Structure & Information
Advantage: Structural Determinants of
Access to Novel Information and Their
Performance Implicationsquot; (January
18, 2007). Available at SSRN:
http://ssrn.com/abstract=958158
Resources
RSS in Plain English, a video
introduction to using news readers from
Common Craft
http://www.commoncraft.com/rss_plain_e
nglish
Resources
Feeding Frenzy, an eXtension 30-Minute
session recording presented by Beth
Raney, extension
http://connect.extension.iastate.edu/p5152
5211/
Use a
newsreader, http://blog.aafromaa.com/2
007/05/how-to-use-news-reader.html
“Drinking from a Fire
 Hose”
        April 14, 2009

        Anne Mims Adrian, PhD
        Alabama Cooperative Extension System at Auburn University



        aadrian@auburn.edu
        blog.aafromaa.com

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