Storytelling & Social Media: Creating Social Buzz
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1. The document discusses strategies for creating social buzz around content through social media sites like Digg, Mixx, Reddit, Twitter, and social bookmarking sites. It provides tips for optimizing content, submitting to sites, engaging communities, and tracking results. 2. Key recommendations include streamlining the submission process, using relevant tags and descriptions, engaging with people on sites, and learning from successes and failures through experimentation. 3. The overall message is that participating in social media takes practice but can help content reach new audiences if done strategically and with a focus on building good relationships in the communities.
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Storytelling & Social Media: Creating Social Buzz
- 1. Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Conference Call: 866-740-1260 Access Code: 6339392
- 4. Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Creating Your Own Social Buzz
- 5. Social Media for NWF
- 9. Optimize the Content To Blog Post From Press Release
- 11. For Example… Link: http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-act.html Story Title: Bush Eviscerates Endangered Species Act Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists. Categories/Tags: Environment, science, endangered species, animals, wildlife, politics Submit to Social News Sites
- 12. Why Digg? Traffic Numbers Traffic Quality Engaged Community Established Group ---- Established Profile
- 13. Submitting to Digg Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
- 14. Why Mixx? Traffic Numbers Traffic Quality Engaged Community Established Group Established Profile
- 15. Submitting to Mixx Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
- 16. Why Reddit? Traffic Numbers Traffic Quality Engaged Community Established Group --- Established Profile
- 17. Submitting to Reddit Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
- 18. Keep Submitting Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.
- 19. Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!
- 22. Submitting to StumbleUpon Accurate Title Good Description Relevant Tags
- 23. The Importance of Tags
- 25. Share With Microblogs Your Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends Your Message Your Message Your Message
- 27. Streamline Your Updates Your Message Twitter Followers Facebook Friends Identi.ca Followers Plurk Followers
- 28. Use Your Profiles Personal Organizational
- 29. NWF Case Study
- 30. NWF Case Study
- 31. Search Twitter http://search.twitter.com @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people
- 32. Search Twitter http://search.twitter.com @starfocus’s Response
- 37. Reddit Hit the Homepage
- 38. Within 24 Hours…
- 39. Bear in Mind There is No Failing…
- 41. And when it does well… It’s Shocking
- 42. Take Aways 1. Don’t be afraid to start slow.
- 47. Join us at the NTC! http://nten.org/ntc
- 49. We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series. Creating Your Own Social Buzz
Editor's Notes
- On sites like facebook, digg, twitter social bookmarking and news sites
- Don’t be afraid to creatively promote your online work,
- Flesh out engagement possibility
- Kept the Core Message but Optimized the Content
- The submission screen caps are still detracting from the bullet points for me. Maybe keep the three logos, delete the submissions?
- Maybe add a “For Example” or other thing that denotes the example. Can be carried throughout.
- Why did I submit it to digg You have 24 hours to get enough votes. Do I have the twentyfour hours – Is it worth it? – Explain stars ---
- Why did I submit it to digg You have 24 hours to get enough votes. Do I have the 24 hours – Is it worth it?
- What is microblogging?
- Add bullets about following people, starting convos, seeing where the influentials are.
- Keyword on social media