The document discusses how media is shifting from traditional print to online formats and how social media is becoming an important part of the conversation. It provides an overview of different social media platforms like Twitter, Facebook, YouTube and their uses. It also offers tips on using social media for organizations, choosing the right platforms, and using social media during a crisis to engage with the public and share information.

1. Engaging the Conversation

2. Media is shifting Source: graphicdesignr.net/papercuts

3. Media is shifting Source: http://pewresearch.org/pubs/1133/decline-print-newspapers-increased-online-news 5 4 34 9 5 25 2006 2008 Print Both Web 43% 39%

10. Social Media is Fast

11. Social Media is Direct

12. Social Media is Noisy

13. Social Media Takes Work

18. How does Twitter Work? Source: http:// www.youtube.com/watch?v =ddO9idmax0o

24. Source: http:// www.ovrdrv.com /social-media-map/

41. Questions and Comments Lach Mullen Regional Public Information System Administrator [email_address] http://www.twitter.com/lach