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Social - Best Habits to follow and Pitfalls to avoid t.n.c.venkatarangan CMD, Vishwak Solutions Pvt. Ltd. Microsoft Regional Director, Chennai
Company or Individual Do’s & Don’t vary
How People contacted in 1980s? Office Social Clubs Residence
In late 90s? Bulletin Boards & Forums Chat Email  Mobile Phone
In 2010!
Understand the medium Instant Messenger & Chat Yahoo! Groups & Forums! YouTube or FlickR FaceBook or Linked-In Blogging Twitter Four Square
Social is child’s play What can go wrong?
Example’s of Don’t 16, September 2008: Hacker, David Kernell, had guessed Palin's password by looking up biographical details such as her high school and birthdate Reference: http://en.wikipedia.org/wiki/Sarah_Palin_email_hack
More Examples In March ‘10 an unemployed Frenchman was arrested for trying to hack into the accounts of  President Barack Obama and Britney Spears In USA a man from Oklahoma City was arrested by FBI agents after he posted threatening Tweets about a bloody rampage against the government An Aussie newspaper columnist was given the boot after making a string of controversial Twitter remark A New Yorker was arrested last year for using Twitter to alert protesters to police movements  Jennifer Aniston reportedly ended her relationship with John Mayer because he was obsessed with Twitter
Should we do social? It seems to be very risky
Why should we do social? Barack Obama used it & won Facebook has 500 million users, Twitter 190 million Identify and invite speakers Market yourself, reach out to new friends (leads) Keep in touch with friends (Research on prospective clients)
Social DO’s Dont’s join social networking groups that cater to your preferences do update regularly mother was right, do give to get start slow study & tweak default privacy settings don’t overdo member profile don’t befriend everyone don’t trust chat don’t keep old passwords don’t post year born don’t spread rumours don’t be afraid to use “report/block this person”
Rules for Create Nothing called 100% private in social Do the NewsPaper front page test Your friends value their privacy  PII especially of Kids & Girls not okay Choosing your profile picture Discretion is Appreciated Don’t Out Your Boss as a Jerk
Tips to Consume - Aggregator Aggregator like Sobees or TweetDeck or Windows Live
Tips to create Use Appropriate tools Single Post: Integrate Twitter to FaceBook, Blogger to Twitter, YouTube to Twitter Mobile: EchoFon Video: Windows Live Moviemaker, CISCO FlipShare, Adobe Premiere Elements Photos: Google Picasa, Apple iPhoto, Windows Live Photo Gallery
ಧನ್ಯವಾದಗಳು  આભાર  धन्यवाद  നിങ്ങള്‍‌ക്ക് നന്ദി  ধন্যবাদ  நன்றி  ଧନ୍ୟବାଦ  ధన్యవాదాలు
Twitter: @venkataranganfacebook.com/venkataranganwww.venkatarangan.com/blog "Anything that can go wrong will go wrong"

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Social - Best habits to follow and pitfalls to avoid

  • 1. Social - Best Habits to follow and Pitfalls to avoid t.n.c.venkatarangan CMD, Vishwak Solutions Pvt. Ltd. Microsoft Regional Director, Chennai
  • 2. Company or Individual Do’s & Don’t vary
  • 3. How People contacted in 1980s? Office Social Clubs Residence
  • 4. In late 90s? Bulletin Boards & Forums Chat Email Mobile Phone
  • 6. Understand the medium Instant Messenger & Chat Yahoo! Groups & Forums! YouTube or FlickR FaceBook or Linked-In Blogging Twitter Four Square
  • 7. Social is child’s play What can go wrong?
  • 8.
  • 9. Example’s of Don’t 16, September 2008: Hacker, David Kernell, had guessed Palin's password by looking up biographical details such as her high school and birthdate Reference: http://en.wikipedia.org/wiki/Sarah_Palin_email_hack
  • 10. More Examples In March ‘10 an unemployed Frenchman was arrested for trying to hack into the accounts of  President Barack Obama and Britney Spears In USA a man from Oklahoma City was arrested by FBI agents after he posted threatening Tweets about a bloody rampage against the government An Aussie newspaper columnist was given the boot after making a string of controversial Twitter remark A New Yorker was arrested last year for using Twitter to alert protesters to police movements Jennifer Aniston reportedly ended her relationship with John Mayer because he was obsessed with Twitter
  • 11. Should we do social? It seems to be very risky
  • 12. Why should we do social? Barack Obama used it & won Facebook has 500 million users, Twitter 190 million Identify and invite speakers Market yourself, reach out to new friends (leads) Keep in touch with friends (Research on prospective clients)
  • 13. Social DO’s Dont’s join social networking groups that cater to your preferences do update regularly mother was right, do give to get start slow study & tweak default privacy settings don’t overdo member profile don’t befriend everyone don’t trust chat don’t keep old passwords don’t post year born don’t spread rumours don’t be afraid to use “report/block this person”
  • 14. Rules for Create Nothing called 100% private in social Do the NewsPaper front page test Your friends value their privacy PII especially of Kids & Girls not okay Choosing your profile picture Discretion is Appreciated Don’t Out Your Boss as a Jerk
  • 15. Tips to Consume - Aggregator Aggregator like Sobees or TweetDeck or Windows Live
  • 16. Tips to create Use Appropriate tools Single Post: Integrate Twitter to FaceBook, Blogger to Twitter, YouTube to Twitter Mobile: EchoFon Video: Windows Live Moviemaker, CISCO FlipShare, Adobe Premiere Elements Photos: Google Picasa, Apple iPhoto, Windows Live Photo Gallery
  • 17. ಧನ್ಯವಾದಗಳು આભાર धन्यवाद നിങ്ങള്‍‌ക്ക് നന്ദി ধন্যবাদ நன்றி ଧନ୍ୟବାଦ ధన్యవాదాలు

Editor's Notes

  1. Labour sacked an election candidate last month for a string of foulmouthed internet rants.
  2. According to Star Magazine the musician was spending more time telling his 300,000+ followers about every details of his life than spending it with Aniston that she finished the relationship.
  3. For companies examples are United Guitar Video (9 Millon Views): http://www.youtube.com/watch?v=5YGc4zOqozo iPhone 4 Video, New Zealand Video (Nothing to Hide) http://www.youtube.com/watch?v=7-Mq9HAE62Y