Presentation given to the Content Marketing Association breakfast briefing on 11 June 2014, discussing ways that the shift to mobile creates new opportunities for content owners beyond simple digital editions.
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
This document discusses how TV stations can capitalize on mobile, social, and video trends. It recommends making mobile the default by creating mobile-first content and optimizing websites for speed and discoverability on mobile. It also recommends dominating branded conversations on social media and creating diverse, shareable video content optimized for new distribution platforms like social media. Key metrics for success include shares, comments, and time spent on mobile and social platforms.
This document discusses marketing to mobile mothers through smartphone apps. It notes that there are 49.6 million mothers with kids under 18 in the US, 92% consider themselves the chief purchasing officer of their household, and they have 2.1 trillion in spending power. The document provides statistics on mobile internet usage and growth. It discusses that apps have become an important utility for mothers to help them save time and money, connect socially, and entertain themselves. The document assigns the task of developing a unique branded app for mothers using the principles discussed around purpose, entertainment, location, social value, and utility.
This document discusses the rise of mobile technology and apps. It notes that the number of U.S. households with only mobile phones has surpassed those with landlines. Most mobile internet time is spent on social media, and companies are bringing their products directly to consumers on mobile. The document also covers the growing number of available apps and their uses, from banking and GPS to social check-ins and tracking locations. It questions whether constant mobile connectivity defines us or just connects us in superficial ways, and what the social costs may be of this new addiction.
Emerging Technology and Experience Design Trends 2016Mike Parsons
Discover a world of Emerging Technology and Experience Design Trends for 2016. The deck covers Mobile, Network Effect, Sharing Economy, Blockchain, Virtual Reality, and Chat & Voice as an Interface.
Top 5 Apps for Property Managers (Alameda Chapter)Jindou Lee
This document discusses the growing importance and adoption of mobile apps and devices. It notes that mobile traffic in 2012 was 12 times larger than total internet traffic in 2000. By 2017 there will be 10 billion mobile connected devices. The document then discusses specific stats about tablet usage and users, including that over half of tablet owners use Apple devices and over 75% use WiFi. It also provides an overview of common tasks for property managers and recommends several mobile apps that would be useful for property managers to use, including apps for taking notes, payments, navigation, document storage, communication, and performing property inspections.
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWCOgilvy
By all accounts, 2014 is the year of the wearables. At CES in Las Vegas last month, wearables stole the show with the roll-out a slew of new devices alongside updates to existing ones. Wearables are being featured prominently at Mobile World Congress, happening now in Barcelona, with both Sony and Huawei unveiling their new wearable devices on day one of the show. SXSW Interactive will jump into the wearables fray next week in Austin, with sessions dedicated to the future of wearable technology and giving a platform to early stage technology startups to pitch their wearable products. Enthusiasm for wearable technology is growing, and technological capability is growing along with it. Longevity, however, will hinge on consumer adoption.
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
This document discusses how TV stations can capitalize on mobile, social, and video trends. It recommends making mobile the default by creating mobile-first content and optimizing websites for speed and discoverability on mobile. It also recommends dominating branded conversations on social media and creating diverse, shareable video content optimized for new distribution platforms like social media. Key metrics for success include shares, comments, and time spent on mobile and social platforms.
This document discusses marketing to mobile mothers through smartphone apps. It notes that there are 49.6 million mothers with kids under 18 in the US, 92% consider themselves the chief purchasing officer of their household, and they have 2.1 trillion in spending power. The document provides statistics on mobile internet usage and growth. It discusses that apps have become an important utility for mothers to help them save time and money, connect socially, and entertain themselves. The document assigns the task of developing a unique branded app for mothers using the principles discussed around purpose, entertainment, location, social value, and utility.
This document discusses the rise of mobile technology and apps. It notes that the number of U.S. households with only mobile phones has surpassed those with landlines. Most mobile internet time is spent on social media, and companies are bringing their products directly to consumers on mobile. The document also covers the growing number of available apps and their uses, from banking and GPS to social check-ins and tracking locations. It questions whether constant mobile connectivity defines us or just connects us in superficial ways, and what the social costs may be of this new addiction.
Emerging Technology and Experience Design Trends 2016Mike Parsons
Discover a world of Emerging Technology and Experience Design Trends for 2016. The deck covers Mobile, Network Effect, Sharing Economy, Blockchain, Virtual Reality, and Chat & Voice as an Interface.
Top 5 Apps for Property Managers (Alameda Chapter)Jindou Lee
This document discusses the growing importance and adoption of mobile apps and devices. It notes that mobile traffic in 2012 was 12 times larger than total internet traffic in 2000. By 2017 there will be 10 billion mobile connected devices. The document then discusses specific stats about tablet usage and users, including that over half of tablet owners use Apple devices and over 75% use WiFi. It also provides an overview of common tasks for property managers and recommends several mobile apps that would be useful for property managers to use, including apps for taking notes, payments, navigation, document storage, communication, and performing property inspections.
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWCOgilvy
By all accounts, 2014 is the year of the wearables. At CES in Las Vegas last month, wearables stole the show with the roll-out a slew of new devices alongside updates to existing ones. Wearables are being featured prominently at Mobile World Congress, happening now in Barcelona, with both Sony and Huawei unveiling their new wearable devices on day one of the show. SXSW Interactive will jump into the wearables fray next week in Austin, with sessions dedicated to the future of wearable technology and giving a platform to early stage technology startups to pitch their wearable products. Enthusiasm for wearable technology is growing, and technological capability is growing along with it. Longevity, however, will hinge on consumer adoption.
This document discusses the growing importance and adoption of mobile apps and tablets. It notes that mobile traffic in 2012 was 12 times the size of the entire internet in 2000 and that there will be 10 billion mobile connected devices by 2017. It then provides statistics on tablet usage, demographics of tablet users, and common activities people engage in on tablets like reading news, searching for information, and watching videos. The document advocates for property managers to use mobile apps to access property management software, accept payments, get directions, store documents, be found by prospective tenants, and complete property inspections on mobile devices. It predicts that in the next 5 years, more people will work more mobile, hardware innovation will slow, Android will increase in popularity relative
As former Netscape CEO Jim Barksdale put it: “There are only two ways to make money in business. One is to bundle. The other is to unbundle.” Mobile is all about unbundling. The first wave of publisher apps did little more than replicate print editions. But new trends in card design, notification, and continuous publishing have changed the picture. This session will explore ways in which savvy publishers are rethinking how they can use their content in apps to create valuable new kinds of products, as well as using the card metaphor to extend their content reach beyond the confines of the app itself, out into the wider web ecosystem.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
- The document discusses the growth of mobile advertising and how eBuddy, the world's largest independent instant messaging provider, is positioned to capitalize on this trend. It notes that almost 2/3 of the world is already on mobile and that mobile internet usage will soon surpass desktop internet usage.
- eBuddy has been downloaded over 100 million times across various app stores and platforms. It serves over 2.5 billion ads per month in over 200 countries worldwide.
- The document argues that mobile advertising revenues are expected to grow significantly in coming years, reaching $5 billion by 2015, and that eBuddy is well positioned to capture a meaningful share of this growing market opportunity through its large mobile user base and advertising experience
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
EMERGING TECHNOLOGY AND EXPERIENCE DESIGNMike Parsons
The document discusses emerging technologies and experience design. It summarizes that exponential growth of information technology will greatly impact the future. It then discusses technologies like 3D printing, driverless cars, wearables, and the Internet of Things. The document also discusses different types of innovation like inventions, products, and experiences. Finally, it focuses on emerging technologies like blockchain, virtual reality, and using chat and voice as interfaces and how experience design can help realize their potential.
Mobile: One small step for consumers, one giant lead for enterprisetlevey
Delivering fast, rich, engaging experiences across an increasing variety of mobile devices, networks, and locations is a complex challenge.
All too often performance issues go unidentified due to a lack of visibility into the true end user experience and a simple way to identify the root cause - is it the mobile device, carrier, 3rd-party, back-end infrastructure or application logic that is the problem?
Join Tom Levey in this session, to discuss not only how to effectively monitor the end user experience and identify performance bottlenecks, but also measure the real-time revenue impact, by turning on the lights inside your mobile app.
News networks must deliver content across multiple devices to remain innovative as consumers increasingly access content anytime, anywhere on the device of their choice. The online video audience is expected to double by 2016 globally, so companies must prepare for high definition delivery to mobile and tablets. While technology advances quickly, adapting content delivery to meet rising consumer demands is challenging. Financial news providers should embrace interactivity by allowing reactions and transactions directly from TVs, mobile devices, or within content to truly disrupt the industry.
1) Online usage in the UK has grown dramatically from 26% of households in 2000 to over 72% in 2007. 2) Younger generations are heavily engaged with social media - 70% of 16-24 year olds use social networking sites. 3) Brands must think carefully about how they behave in the digital space and provide value to users to avoid being seen as intrusive. They should be useful, honest, and inclusive.
Social in 5 Years: Will You Still Be Relevant?Steve Bauer
Technology is revolutionizing social/digital marketing and how brands interact with customers. AI can already automate content creation, customization and customer care. Are you ready for what’s next?
An overview of how mobile is changing the world, how it's changing societal behavior and how brands must change in order to stay relevant and increase ROI.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
In this presentation hat I gave at our Faber Portfolio day this year I am trying to build a model of how AI, Robotics and Conversational Interfaces will create a Superstack subsuming the current Internet and the majority of the global workforce.
The document discusses several articles related to mobile marketing. Specifically:
1) O2 has shut down its mobile marketing platform and partnered with Vodafone and EE to create a new platform called Weve for mobile marketing and other purposes.
2) Mobile ads have been shown to drive website visits and sales, with over half of UK and US consumers reporting they are likely to browse a website after seeing a mobile ad.
3) Square has partnered with Starbucks, validating Square's goal of making mobile payments easy for all businesses regardless of size.
4) Thousands of iPad minis were stolen in a JFK airport heist worth $1.5 million.
The document discusses several trends in the evolution of entertainment media and technology:
1) Globalization and advancing technology are changing the landscape of entertainment media, allowing more people to create and distribute content globally to aspiring audiences.
2) The discovery of microchips powered the digital revolution and Internet connectivity, with Moore's Law doubling processor speeds every two years fueling widespread adoption of computers and mobile devices.
3) Digital media has grown rapidly due to the Internet, with mobile devices becoming the preferred platform and driving new opportunities in targeted mobile marketing and commerce.
4) Continued technological advances will further transform entertainment media and society in ways that are difficult to foresee but ensure endless possibilities.
The first document discusses three articles about mobile marketing - O2 shutting down its mobile marketing platform and creating a new venture with other operators, the impact of mobile ads on customers in the UK and US, and finding vs buying presents on phones. The second document contains two articles, one about Square setting a mobile payment processing milestone through a new Starbucks partnership, and another about thousands of iPad minis being stolen from an airport cargo facility. The third document discusses Google research on topics like NFC, proximity marketing, iAds, and smartphone usage statistics in the UK and Australia.
This document discusses the rise of location-based services enabled by smartphones and other portable devices. It outlines how these services allow users to share their location and experiences in real-time within social networks. Three leading location-based social platforms - Foursquare, Gowalla and Brightkite - are profiled. The implications of precise user location data and growing mobile internet adoption are that location-based services have huge potential for advertising, content and commerce.
The document discusses 13 predicted mobile trends for 2016. The key trends include mobile surpassing desktop usage, with more Google searches on mobile than desktop in some countries. Mobile apps are also taking over daily life, with over half of digital media time spent in apps. The rise of the Internet of Things and connected home devices accessible through mobile is another trend. Virtual and augmented reality, wearable devices, and precise indoor mobile location services are also covered as emerging trends for 2016. Increased mobile video advertising, mobile ecommerce, cloud services, and the ongoing Android vs iOS competition are highlighted as well.
The mobile internet refers to internet connections using mobile phone networks. People are increasingly using mobile internet to access social networking sites, with 91% of mobile internet use for socializing compared to 79% on desktops. Mobile internet usage has grown rapidly in recent years and overtook traditional desktop internet usage. Smartphones and tablets are changing internet use by allowing more constant and portable access.
The document discusses various opportunities for mobile marketing including push notifications, barcodes and QR codes, augmented reality, facial recognition, location-based offers, mobile search extensions, voice navigation and Touch ID. It also mentions trends in mobile design such as designing for thumbs and concepts like a "smell phone". Examples of using augmented reality and designing for thumbs are provided through YouTube links.
Business Opportunity in Mobile and Web TechnologyElga Yulwardian
This document discusses business opportunities in mobile and web technology in Indonesia. It notes that while internet penetration is still only about 1 in 7 people, smartphone usage is growing rapidly, presenting opportunities. Over half of Indonesians use mobile phones, showing the potential of mobile applications and services. Examples are given of successful global businesses like Groupon that started simply but achieved huge valuations by leveraging online and mobile platforms. The document concludes by encouraging entrepreneurs to utilize various online and mobile business models to reach Indonesia's large market.
This document discusses the growing importance and adoption of mobile apps and tablets. It notes that mobile traffic in 2012 was 12 times the size of the entire internet in 2000 and that there will be 10 billion mobile connected devices by 2017. It then provides statistics on tablet usage, demographics of tablet users, and common activities people engage in on tablets like reading news, searching for information, and watching videos. The document advocates for property managers to use mobile apps to access property management software, accept payments, get directions, store documents, be found by prospective tenants, and complete property inspections on mobile devices. It predicts that in the next 5 years, more people will work more mobile, hardware innovation will slow, Android will increase in popularity relative
As former Netscape CEO Jim Barksdale put it: “There are only two ways to make money in business. One is to bundle. The other is to unbundle.” Mobile is all about unbundling. The first wave of publisher apps did little more than replicate print editions. But new trends in card design, notification, and continuous publishing have changed the picture. This session will explore ways in which savvy publishers are rethinking how they can use their content in apps to create valuable new kinds of products, as well as using the card metaphor to extend their content reach beyond the confines of the app itself, out into the wider web ecosystem.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
- The document discusses the growth of mobile advertising and how eBuddy, the world's largest independent instant messaging provider, is positioned to capitalize on this trend. It notes that almost 2/3 of the world is already on mobile and that mobile internet usage will soon surpass desktop internet usage.
- eBuddy has been downloaded over 100 million times across various app stores and platforms. It serves over 2.5 billion ads per month in over 200 countries worldwide.
- The document argues that mobile advertising revenues are expected to grow significantly in coming years, reaching $5 billion by 2015, and that eBuddy is well positioned to capture a meaningful share of this growing market opportunity through its large mobile user base and advertising experience
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
EMERGING TECHNOLOGY AND EXPERIENCE DESIGNMike Parsons
The document discusses emerging technologies and experience design. It summarizes that exponential growth of information technology will greatly impact the future. It then discusses technologies like 3D printing, driverless cars, wearables, and the Internet of Things. The document also discusses different types of innovation like inventions, products, and experiences. Finally, it focuses on emerging technologies like blockchain, virtual reality, and using chat and voice as interfaces and how experience design can help realize their potential.
Mobile: One small step for consumers, one giant lead for enterprisetlevey
Delivering fast, rich, engaging experiences across an increasing variety of mobile devices, networks, and locations is a complex challenge.
All too often performance issues go unidentified due to a lack of visibility into the true end user experience and a simple way to identify the root cause - is it the mobile device, carrier, 3rd-party, back-end infrastructure or application logic that is the problem?
Join Tom Levey in this session, to discuss not only how to effectively monitor the end user experience and identify performance bottlenecks, but also measure the real-time revenue impact, by turning on the lights inside your mobile app.
News networks must deliver content across multiple devices to remain innovative as consumers increasingly access content anytime, anywhere on the device of their choice. The online video audience is expected to double by 2016 globally, so companies must prepare for high definition delivery to mobile and tablets. While technology advances quickly, adapting content delivery to meet rising consumer demands is challenging. Financial news providers should embrace interactivity by allowing reactions and transactions directly from TVs, mobile devices, or within content to truly disrupt the industry.
1) Online usage in the UK has grown dramatically from 26% of households in 2000 to over 72% in 2007. 2) Younger generations are heavily engaged with social media - 70% of 16-24 year olds use social networking sites. 3) Brands must think carefully about how they behave in the digital space and provide value to users to avoid being seen as intrusive. They should be useful, honest, and inclusive.
Social in 5 Years: Will You Still Be Relevant?Steve Bauer
Technology is revolutionizing social/digital marketing and how brands interact with customers. AI can already automate content creation, customization and customer care. Are you ready for what’s next?
An overview of how mobile is changing the world, how it's changing societal behavior and how brands must change in order to stay relevant and increase ROI.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
In this presentation hat I gave at our Faber Portfolio day this year I am trying to build a model of how AI, Robotics and Conversational Interfaces will create a Superstack subsuming the current Internet and the majority of the global workforce.
The document discusses several articles related to mobile marketing. Specifically:
1) O2 has shut down its mobile marketing platform and partnered with Vodafone and EE to create a new platform called Weve for mobile marketing and other purposes.
2) Mobile ads have been shown to drive website visits and sales, with over half of UK and US consumers reporting they are likely to browse a website after seeing a mobile ad.
3) Square has partnered with Starbucks, validating Square's goal of making mobile payments easy for all businesses regardless of size.
4) Thousands of iPad minis were stolen in a JFK airport heist worth $1.5 million.
The document discusses several trends in the evolution of entertainment media and technology:
1) Globalization and advancing technology are changing the landscape of entertainment media, allowing more people to create and distribute content globally to aspiring audiences.
2) The discovery of microchips powered the digital revolution and Internet connectivity, with Moore's Law doubling processor speeds every two years fueling widespread adoption of computers and mobile devices.
3) Digital media has grown rapidly due to the Internet, with mobile devices becoming the preferred platform and driving new opportunities in targeted mobile marketing and commerce.
4) Continued technological advances will further transform entertainment media and society in ways that are difficult to foresee but ensure endless possibilities.
The first document discusses three articles about mobile marketing - O2 shutting down its mobile marketing platform and creating a new venture with other operators, the impact of mobile ads on customers in the UK and US, and finding vs buying presents on phones. The second document contains two articles, one about Square setting a mobile payment processing milestone through a new Starbucks partnership, and another about thousands of iPad minis being stolen from an airport cargo facility. The third document discusses Google research on topics like NFC, proximity marketing, iAds, and smartphone usage statistics in the UK and Australia.
This document discusses the rise of location-based services enabled by smartphones and other portable devices. It outlines how these services allow users to share their location and experiences in real-time within social networks. Three leading location-based social platforms - Foursquare, Gowalla and Brightkite - are profiled. The implications of precise user location data and growing mobile internet adoption are that location-based services have huge potential for advertising, content and commerce.
The document discusses 13 predicted mobile trends for 2016. The key trends include mobile surpassing desktop usage, with more Google searches on mobile than desktop in some countries. Mobile apps are also taking over daily life, with over half of digital media time spent in apps. The rise of the Internet of Things and connected home devices accessible through mobile is another trend. Virtual and augmented reality, wearable devices, and precise indoor mobile location services are also covered as emerging trends for 2016. Increased mobile video advertising, mobile ecommerce, cloud services, and the ongoing Android vs iOS competition are highlighted as well.
The mobile internet refers to internet connections using mobile phone networks. People are increasingly using mobile internet to access social networking sites, with 91% of mobile internet use for socializing compared to 79% on desktops. Mobile internet usage has grown rapidly in recent years and overtook traditional desktop internet usage. Smartphones and tablets are changing internet use by allowing more constant and portable access.
The document discusses various opportunities for mobile marketing including push notifications, barcodes and QR codes, augmented reality, facial recognition, location-based offers, mobile search extensions, voice navigation and Touch ID. It also mentions trends in mobile design such as designing for thumbs and concepts like a "smell phone". Examples of using augmented reality and designing for thumbs are provided through YouTube links.
Business Opportunity in Mobile and Web TechnologyElga Yulwardian
This document discusses business opportunities in mobile and web technology in Indonesia. It notes that while internet penetration is still only about 1 in 7 people, smartphone usage is growing rapidly, presenting opportunities. Over half of Indonesians use mobile phones, showing the potential of mobile applications and services. Examples are given of successful global businesses like Groupon that started simply but achieved huge valuations by leveraging online and mobile platforms. The document concludes by encouraging entrepreneurs to utilize various online and mobile business models to reach Indonesia's large market.
The document discusses how mobile technology has changed and will continue changing in the future. It notes that mobile internet adoption is outpacing desktop adoption and that more users will connect via mobile devices than PCs within 5 years. It also outlines three big shifts: 1) the cloud becoming more powerful, 2) devices becoming more intelligent, and 3) new frictionless ways of interacting. Each shift is then discussed in more detail.
How do you find opportunities? By scanning information being generated globally and tracking trends. In this talk we discuss several ways to find opportunities and how we can use emerging technology trends.
This document is a quiz about soccer/football facts with multiple choice answers. It covers topics like the number of teams in Major League Soccer (MLS), players' personal backgrounds and achievements, and the history and popularity of soccer in the United States. Some key facts include that Brazil has won the World Cup five times, Lionel Messi's first contract with Barcelona was written on a paper napkin, and soccer viewership in the US has grown 676% over the last 12 years.
New Technology - our opportunities in the meeting industryMobilimeet
The document discusses opportunities in the meeting industry presented by emerging technologies. It notes that meetings are becoming increasingly digital as people rely more on mobile devices and applications at work. New technologies like iBeacons, QR codes, and augmented reality can make meetings more efficient and flexible by providing real-time information, navigation, and interactive content through smartphones. The workplace is also becoming more mobile, with most work now done outside the office through mobile access to business tools and information.
The Internet of Everything – global connectivity of digital devices and all things electronic – is set to offer consumers a mobile world of personalisation and convenience that transcends smartphones and handsets.
The Future of Mobile (i.e. everything) Futurist Speaker Gerd LeonhardGerd Leonhard
The slides for my presentation at Mobile Convention Amsterdam May 23 2013 see http://www.mobileconventionamsterdam.nl/
Next Five years in Mobile
“Marketing as we know it is over. More than ever mobile devices are becoming our ears, eyes and brains. ‘Nowness’ takes its toll.”
Says Gerd Leonhard, (media)Futurist and one of the keynote speakers during Mobile Convention Amsterdam on the 22nd and 23th of May in the Beurs van Berlage. Leonhard states that marketers are nowadays looking at gauging feelings and pleasure by using electronic gadgets that can read brain activity.
Leonhard reveals several interesting mobile developments in the future, for example about Google Glass and Over-the-top-content (OTT), what these developments mean for consumers and marketers and whether or not ‘offline’ the new luxury is.
1) Key trends in media include the shift of advertising revenues from newspapers to tech giants like Google and Facebook, the growth of mobile and social media, and the rise of video and conversational interfaces.
2) Technologies like artificial intelligence and data analytics will help create more personalized experiences for users.
3) The company Twipe provides tools to help publishers engage readers on mobile platforms, create digital publications, and convert readers to subscribers.
Presentation Script Notes. HOW AUDIENCES USE TECHNOLOGY AND ITS IMPACT ON THE...MartaCaceres10
The document discusses how technology and the internet have revolutionized communications and become integrated into everyday life. It notes that more than 4.5 billion people worldwide now use the internet, with people constantly connected through their devices. It also examines how consumer trends and business have adapted to increased technology usage, with people conducting more activities like socializing, shopping, and learning online.
Always-on connectivity is eliminating the gap between here and there. We call this trend Anywhereization. And it’s changing the way we do everything
Anywhereization is not just a technological phenomenon. We are witnessing the demise of distance. Our shopping habits, entertainment and even relationships have become truly global. With increasing reliance on the cloud, and in a world where @ and # are hard currency, ubiquitous connectivity is no longer a luxury – even at the basecamp on Mount Everest.
Always-on connectivity is eliminating the gap between here and there. We call this trend Anywhereization. And it’s changing the way we do everything.
Anywhereization means access to everything. Anytime. Anywhere.
Real estate customers have changed. Have agents?Raphael Bochner
Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
Exploring the world of mobile and how marketers can use this space to connect with consumers in brand new ways.
Part 1 of a 2 part series.
Part 1 covers mobile 1.0 (history of mobile, mobile web/WAP sites, SMS, QR codes)
Part 2 takes a deep dive into mobile apps (Apple, Android, Blackberry, etc)
The document discusses how digital communications have revolutionized since 2000. It notes that online advertising is growing even in recessions due to improved targeting and more creative ads. Social media and video have added new dimensions to online communication. People now expect information, ads, and services to be highly personalized and relevant based on their profiles, behaviors, locations, and devices. Search capabilities have expanded beyond keywords to provide more contextual and ambient findability of information. Mobile devices are always connected and personalized, and will continue gaining new sensing and interface capabilities. The conclusion emphasizes the need for brands and services to be findable, relevant, and engaging across digital platforms.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
- Individuals' behaviors and media consumption habits will drive broadband adoption more than technology itself. Online media spending is growing faster than traditional media as people spend more time online.
- Technology enables and accelerates existing human behaviors. The "long tail" of niche content is increasingly driving media innovation as people consume media anywhere and anytime across multiple devices.
- Net neutrality is essential for continued internet growth. It allows all content providers equal access and returns the internet to being an open platform for innovation. Discriminating between different types of internet traffic could hamper competition and growth.
This document discusses trends and predictions for communication technology over the next decade. It summarizes several theories around the adoption of innovations, including Diffusion of Innovations Theory and Critical Mass Theory. Recent innovations that have been adopted over the past 10 years are highlighted, such as smartphones, social media, GPS and wireless/paperless technologies. The document then predicts several trends for the future, such as increased reliance on voice-activated technologies, a decline in face-to-face communication and privacy as technologies monitor more aspects of people's lives.
Mobile marketing is the use of wireless media for content delivery and direct marketing. It is growing rapidly, with worldwide mobile ad spending projected to increase over 600% from 2007 to 2012. Mobile devices are ubiquitous, personal, immediate, local, and multifunctional. They allow new types of location-based and interactive marketing campaigns. Major challenges include cost, complexity across platforms, and potential intrusiveness. For mobile marketing to truly take off, mobile networks need to embrace open platforms and expose their capabilities through APIs to encourage innovative apps.
Digital media is constantly evolving. In 2014, tablet sales are expected to surpass PC sales. While the internet has had a massive impact after 25 years, its lasting effects are still uncertain. Australians now spend much more time online than the amount media companies spend on digital advertising. As more content is consumed on mobile devices, TV is adapting to remain relevant through new forms of content and delivery. Brands need to become publishers by creating their own engaging content instead of just advertising. Younger users are moving to private messaging apps over public social networks, which could impact how brands reach audiences. The fragmented media landscape across different devices, platforms, and regions also poses challenges for advertisers. Changes in privacy regulations and the inability of cookies to
This document outlines a 10-week course on digital marketing. It discusses key digital marketing concepts and challenges including big data, social media, mobile and cross-channel shopping. Metrics for measuring digital campaigns like clicks, leads, and cost per thousand impressions are presented. Retargeting and real-time bidding for digital ads are covered. The importance of owned, earned, and paid media is explained.
This document discusses how mobile usage has surpassed desktop usage, with people frequently checking their phones throughout the day. It argues that publishers need to design for mobile by "unbundling" their content into focused apps tailored to specific user needs and use cases. Examples are given of magazines breaking out recipes and stories into separate apps. The document also introduces "Channels", a tool for creating continuous publishing apps with minimal effort through features like reposting web content, in-app posting, and pre-built interactive content cards.
1. The document discusses mobile strategies for media owners, focusing on predictions for the mobile OS market and monetizing mobile apps and content.
2. It predicts that Android will dominate the mobile OS market, and that a new digital media landscape is emerging across mobile websites and apps.
3. Social media is drawing traditional media into mobile, and innovation in mobile content and apps is proving more effective than replication of print magazines on tablets.
Mobile marketing is becoming mainstream as mobile devices provide constant access to the internet, social media, and information. Nearly all adults now own smartphones or internet-connected phones. Businesses can reach customers through their mobile devices using strategies like text messages, mobile-optimized websites, mobile apps, mobile ads, and proximity marketing. Both large and small businesses should utilize mobile channels to engage customers.
1) Smartphone and tablet shipments are growing rapidly worldwide, with over 1.7 billion smartphones shipped in 2012 alone.
2) The document discusses the strategy for The Economist's digital editions, which aims to replicate the print experience and business model digitally through subscriptions and advertising.
3) Statistics show strong growth in downloads of The Economist's apps, with over 646,000 active weekly readers globally in December 2012 across smartphones, tablets, and other devices.
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
The document discusses communications trends in Australia and at VicRoads. It notes that the media landscape and communications industry are changing rapidly with new technologies and platforms emerging. VicRoads is striving to place the customer at the center of its decision-making and digital strategy to engage with audiences across multiple new channels including mobile and social media. The organization aims to sustain conversations online and imagines further innovations and shifts to mobile-friendly content.
Similar to Beyond digital editions: New mobile opportunities for content owners (20)
4 things you need to know about digital publishingMichael Kowalski
Talk given as part of a "20 Things You Need to Know" session at the PPA Independent Publishers conference in December 2015. Mostly talking about mobile – the opportunity and how to take advantage of it.
This document discusses how HTML5 can be used to create interactive digital magazines and apps. It highlights that mobile consumption of media now matches web usage. The company Contentment creates HTML5-based apps and magazines using their Padify platform. They discuss responsive design principles, types of interactivity like filtering and advertising, and the benefits of a continuous publishing model to keep readers engaged. Workflow considerations like usability and quick turnaround are also covered.
Here's our winning presentation from the Digital Innovation Challenge held at Publishing Expo in London, Feb 2014. This is a slightly simplified version with the animation and videos stripped in the interests of sharing more widely.
A talk given to the AOP Product Group, discussing the challenges with producing digital magazines that work across all devices. The problem is not delivery, but workflow. I talk about some of the design thinking and techniques that we have used to address this problem with Padify.
Michael Kowalski discusses building a responsive app using HTML5 that can be accessed across different devices. He recommends a hybrid app approach that uses HTML5 to deliver content and native code for device features. This allows building apps that work on both iOS and Android using a single codebase, with responsive design ensuring content displays well on varied screen sizes.
Presentation given at Publishing and Media Expo, London in Feb 2013. The topic is building a practical production workflow for responsive, cross-platform content.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
6. But that’s mere technology
Let’s talk about products
and opportunities
7. Both device ownership and
content consumption are
rising - with huge growth still
to come
2013
2007
PCs
Smartphones
& tablets
1.2bn
unit sales
Mobile is still growing
8. It’s a fundamental
change in the way
people relate to
technology.
Computers coming
off the desk, into your
pocket.
Everywhere, and all
the time.
Mobile is not just another channel
9. 1. Long form advertising
2. Continuous publishing
3. Utility apps
3 specific ways that this shift
creates new opportunities for
content owners
11. Let’s get it on
Each wave of hardware evolution
has made technology more intimate
In a distant
room
miles
On your
desk
1m
In your
hand
20cm
On your
face?
1cm
15. How people read content on devices
Explore
Engage
Standard practice has emerged
16. Full screen ads aren’t intrusive
In explore mode, can just swipe on by
17. You have an incredible canvas
“below the fold”
But if you can trigger engagement
Beginning
Middle
End
Story arc
{
{
{
18. Visual storytelling
Use visual techniques like
typography, video fill, animation
& parallax to give the story
pace, signal changes of topic,
and support “grazing”
19. Mobile advertising will grow
Big mismatch between attention
and advertising spend must correct
KleinerPerkins“InternetTrends2014”
10%
20%
30%
40%
50%
Print Radio TV Internet Mobile
Time spent Ad spend
32. Trend towards focused utility apps
Multi purpose
web apps
Multi purpose
mobile apps
Single purpose
mobile apps
“There’s an app for that”
Kleiner Perkins “Internet Trends 2014”
33. Identify different use cases
– and deliver separate utility apps
Learning
News & events
Shopping
Entertainment
34. Commerce at the point of utility
New monetisation opportunities:
• Granular in-app purchase
• Content as a “consumable”
• Content tethered to location
with iBeacons
£
35. User-centred publishing
✓ Move beyond digital editions
✓ Put user needs at the centre of
the design process
✓ Rethink and reimagine what we
can do for this new kind of
always connected user
36. PS. Need some mere technology?
Get in touch!
Michael Kowalski
Christian Price
michael@getcontentment.com
christian@getcontentment.com