Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
Mentor Presentation: Social Strategy Is Mobile StrategyDigiday
The mobile channel is as much an intimate medium as it is a social medium. Response rates for text messaging dwarf those of social media and email, and there is no greater use of smartphones than in sending these private SMS/MMS messages to our friends and family. If you aren’t allowing consumers to opt-in for such notifications like updates, deals and other communication, you are ignoring the most direct channel you have to reach them.
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
Mentor Presentation: Social Strategy Is Mobile StrategyDigiday
The mobile channel is as much an intimate medium as it is a social medium. Response rates for text messaging dwarf those of social media and email, and there is no greater use of smartphones than in sending these private SMS/MMS messages to our friends and family. If you aren’t allowing consumers to opt-in for such notifications like updates, deals and other communication, you are ignoring the most direct channel you have to reach them.
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
3sixty Live Boston: Designing for the Mobile InboxLitmus
Optimizing emails for the mobile experience is one of the top subjects that interactive marketers are talking about these days. In the June 3sixty Live Boston meeting, we feature this very popular topic and helped shed some light on all the terms you've been hearing.
Justine Jordan, Research & Education Director at Litmus, and Kristina Huffman, Design Practice Lead at ExactTarget, teamed up for an interactive presentation that enabled attendees with ideas and practical take-aways for creating mobile optimized emails.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Dive headfirst into strategy, design, and coding for mobile email. Explore design tactics for small screens and the touch experience, and get a lesson in the basics of coding responsive emails.
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Thank you for joining in! Where is a very big chance that you are curious about mobile apps and looking to find out more about it or maybe even start designing one on your own. Or, you are a mobile developer, who wants to improve your skills in mobile app design and learn awesome stuff which could definitely improve your app?
If so - that’s exactly what we’re going to do with this presentation! I’m going to help you take your first step towards the great looking and user-friendly mobile app design!
That’s what this presentation is about: taking an idea from a rough concept to a polished experience that your users will love.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
Harnessing the content beast – Content marketing in the multiscreen worldThomas Robbins
Desktops, mobile phones, Digital signage, TV’s, tablets, netbooks, mini-tablets… the list of connected devices your customers are using to consume your content never stops growing! Unfortunately, this doesn’t match your marketing budget. When it comes to serving content in today’s world it’s a myriad of screen sizes and effective calls to action. What are your choices? The landscape of consumerism has changed in a few short years allowing our customers more choices for reading, watching, communicating, socializing, shopping, and making purchase decisions.
This webinar will examine the core concept and practical strategies for creating effective and responsive content in the multi-screen world we live in.
Register now to gain actionable insights and learn:
• Practical strategies to determine the appropriate screen sizes for your content marketing materials.
• Building effective calls to action for multiple screens.
• Practical strategies to use when building your content marketing plan in today’s multi-screen world.
• Decision strategies for deploying content effectively.
• Possible frameworks available
• How best to integrate this approach with your marketing plan.
What is a mobile responsive email?
Stream:20 take a look at the considerations when optimising your email templates to be mobile responsive. Statistics show percentage of increased users viewing emails on a mobile device.
Have you optimised your email template to suit your demographic audience?
Contact <info@stream20.com> for more informartion
www.stream20.com
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Carousel30: Optimizing for the mobile user experience whitepaperCarousel30
White paper by digital agency Carousel30 on how to optimize your mobile user experience through choosing the correct approach for your website, using responsive design or mobile apps.
Why and How to Build a Mobile First Web StrategyTechBlocks
With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.
With the arrival of iPad, Kobo and Kindle, and an array of new tablets or e-reading
devices on the horizon, we’re on the cusp of a mobile electronic publishing revolution.
Digital media specialist HAIG ARMEN provides a hands-on introduction to these mobile
media technologies, providing insight into how they work, design implications and
business opportunities associated with present and future mobile publishing platforms.
Le micotossine sono metaboliti secondari prodotte da funghi e lieviti, che colonizzano le coltivazioni sia durante la loro crescita in campo sia nelle successive fasi di raccolta,trasporto e stoccaggio.
3sixty Live Boston: Designing for the Mobile InboxLitmus
Optimizing emails for the mobile experience is one of the top subjects that interactive marketers are talking about these days. In the June 3sixty Live Boston meeting, we feature this very popular topic and helped shed some light on all the terms you've been hearing.
Justine Jordan, Research & Education Director at Litmus, and Kristina Huffman, Design Practice Lead at ExactTarget, teamed up for an interactive presentation that enabled attendees with ideas and practical take-aways for creating mobile optimized emails.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Dive headfirst into strategy, design, and coding for mobile email. Explore design tactics for small screens and the touch experience, and get a lesson in the basics of coding responsive emails.
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Thank you for joining in! Where is a very big chance that you are curious about mobile apps and looking to find out more about it or maybe even start designing one on your own. Or, you are a mobile developer, who wants to improve your skills in mobile app design and learn awesome stuff which could definitely improve your app?
If so - that’s exactly what we’re going to do with this presentation! I’m going to help you take your first step towards the great looking and user-friendly mobile app design!
That’s what this presentation is about: taking an idea from a rough concept to a polished experience that your users will love.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
Harnessing the content beast – Content marketing in the multiscreen worldThomas Robbins
Desktops, mobile phones, Digital signage, TV’s, tablets, netbooks, mini-tablets… the list of connected devices your customers are using to consume your content never stops growing! Unfortunately, this doesn’t match your marketing budget. When it comes to serving content in today’s world it’s a myriad of screen sizes and effective calls to action. What are your choices? The landscape of consumerism has changed in a few short years allowing our customers more choices for reading, watching, communicating, socializing, shopping, and making purchase decisions.
This webinar will examine the core concept and practical strategies for creating effective and responsive content in the multi-screen world we live in.
Register now to gain actionable insights and learn:
• Practical strategies to determine the appropriate screen sizes for your content marketing materials.
• Building effective calls to action for multiple screens.
• Practical strategies to use when building your content marketing plan in today’s multi-screen world.
• Decision strategies for deploying content effectively.
• Possible frameworks available
• How best to integrate this approach with your marketing plan.
What is a mobile responsive email?
Stream:20 take a look at the considerations when optimising your email templates to be mobile responsive. Statistics show percentage of increased users viewing emails on a mobile device.
Have you optimised your email template to suit your demographic audience?
Contact <info@stream20.com> for more informartion
www.stream20.com
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Carousel30: Optimizing for the mobile user experience whitepaperCarousel30
White paper by digital agency Carousel30 on how to optimize your mobile user experience through choosing the correct approach for your website, using responsive design or mobile apps.
Why and How to Build a Mobile First Web StrategyTechBlocks
With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.
With the arrival of iPad, Kobo and Kindle, and an array of new tablets or e-reading
devices on the horizon, we’re on the cusp of a mobile electronic publishing revolution.
Digital media specialist HAIG ARMEN provides a hands-on introduction to these mobile
media technologies, providing insight into how they work, design implications and
business opportunities associated with present and future mobile publishing platforms.
Le micotossine sono metaboliti secondari prodotte da funghi e lieviti, che colonizzano le coltivazioni sia durante la loro crescita in campo sia nelle successive fasi di raccolta,trasporto e stoccaggio.
Arco alpino piemontese: incidenti da valanga 2014-2015Arpa Piemonte
Conoscere la montagna e la neve, essere consapevoli del rischio e adottare i comportamenti giusti per ridurlo al minimo, informarsi e agire per tempo, interpretando i segnali della natura
Lo Stato dell’Ambiente del Pinerolese si propone di approfondire le conoscenze sulle condizioni ambientali del territorio, considerando anche l’evoluzione dei fattori di pressione che ne determinano le trasformazioni positive e negative.
Lo Stato dell’Ambiente del Pinerolese utilizza a scala locale indicatori e descrittori utili a rappresentare la situazione ambientale e territoriale della zona in questione.
This slideshow provides an introduction to Adobe Publish, a platform that builds on the foundation of Adobe Digital Publishing Suite and represents the next generation of mobile app publishing.
App Publishing for Museums - iPhone, iPad and beyondCogapp
What is happening in the world of app publishing for iPhone, iPad and other platforms ? And what does this mean for museums ? What are the opportunities for museums and other arts organisations created by the app publishing revolution and how can we take advantage ?
Is it possible to make a living as an indie iOS developer? Recently there has been a lot of discussion on blogs and in podcasts about the feasibility of making a living from making, selling and supporting your own iOS apps. In this presentation I highlight some points made on the topic recently and gather some tips that may improve a developer's chances of making it as an indie dev.
(Tokyo iOS Meetup, 9th August 2014)
Oliver Palmer delivers an inspirational presentation on the iPad, it's impact in the Australian market, technical challenges, and opportunities for developers and content creators.
Communication Design for the Mobile ExperienceDavid Drucker
Presented to the Vancouver Chapter of the Society for Technical Communication at their May 2011 meeting. This is a discussion of issues, and strategies for creating usable, navigable, relevant content for mobile computing devices like smartphones. Included many examples and a case study.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
Brief presentation for Always On Always Connected, an application development class for state-of-the art in mobile technology and smart devices at NYU's ITP.
Your boss has an iPhone, so of course he wants an app. But does an app really make business sense? Or is a responsive design website enough?
And with hundreds of thousands of apps out there, what will make people choose and use yours? What makes a good mobile user interface? And how can you make sure your company actually delivers one?
Responsive design might make sense if you've got a content driven website. But how should your web team work together when every web page they are making needs to work at any width and resolution? And can you get the content under control to make pages that really make sense on small screens and big ones?
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
4 things you need to know about digital publishingMichael Kowalski
Talk given as part of a "20 Things You Need to Know" session at the PPA Independent Publishers conference in December 2015. Mostly talking about mobile – the opportunity and how to take advantage of it.
As former Netscape CEO Jim Barksdale put it: “There are only two ways to make money in business. One is to bundle. The other is to unbundle.” Mobile is all about unbundling. The first wave of publisher apps did little more than replicate print editions. But new trends in card design, notification, and continuous publishing have changed the picture. This session will explore ways in which savvy publishers are rethinking how they can use their content in apps to create valuable new kinds of products, as well as using the card metaphor to extend their content reach beyond the confines of the app itself, out into the wider web ecosystem.
Beyond digital editions: New mobile opportunities for content ownersMichael Kowalski
Presentation given to the Content Marketing Association breakfast briefing on 11 June 2014, discussing ways that the shift to mobile creates new opportunities for content owners beyond simple digital editions.
Here's our winning presentation from the Digital Innovation Challenge held at Publishing Expo in London, Feb 2014. This is a slightly simplified version with the animation and videos stripped in the interests of sharing more widely.
A talk given to the AOP Product Group, discussing the challenges with producing digital magazines that work across all devices. The problem is not delivery, but workflow. I talk about some of the design thinking and techniques that we have used to address this problem with Padify.
Presentation given at Publishing and Media Expo, London in Feb 2013. The topic is building a practical production workflow for responsive, cross-platform content.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2. What we’re going to cover
1. Overview of the app landscape
2. Product development for apps
Refreshment break
3. Experience design for apps
4. Data and consumers
5. Getting started: next steps
11. Ubiquitous format
Fixed format - not suitable for
phones
Can’t directly sell in
Appstore
EPUB3 standardised but not widely
adopted
Limited functionality and customisation
Reader apps (eg. iBooks) are a bit
funky
No standardisation – all special snowflakes
Can work on all devices
Must distribute through app stores
More easily monetisable
PDF
EPUB3
APP
16. Playing by the Apple rules
• Apple will take 30% + VAT
• All apps are subject to an approval process
• You can only sell apps through the Appstore
• Consumer data capture is opt-in
17. Interesting loopholes
You can’t open a rival Appstore.
But you can open your own shopfront app.
You can’t sell PDFs in the Appstore.
But you can sell them through your own app.
You can’t sell content in your app
except through Apple.
But you can give people access to
content they have bought elsewhere.
You can’t insist on getting user details.
But you can offer discounts in exchange for
user data.
19. Advantages of storefront apps
• Direct channel to customer
through push notificationsSingle
focus for marketingInitial technical
investment reused over many
content titlesSimple route to
digitising existing content at low
cost
20.
21. Flexible pricing
• Vary price over timeSet different
“natural” prices in different
territories, eg. 99c but 99p
• More or less real-time
29. A tipping point for app publishing
• Reduced costs = lower risk, easier ROI
• Returns creative control to publishers
• Can begin to move beyond
experiments, start thinking about
sustainable workflows
33. How do I get to the
next page?
How long will it
take to finish?
Where am I?
Is there a place I can
stop coming up?
How far have I got?
How do I find what I’m
looking for?
How do I know what
there is to look for?
?
Am I missing
something?
34. Experience design is not
sugar for your medicine.
Experience design is about
user-centric thinking.
“Let’s jazz up our content
with a bit of interaction”
35. What does the
user want to do?
How can we
make that easy
and delightful?
36. For some content, the best
interaction is very simple
“Just keep swiping”
39. Never how we read other types of books
Dip in and out.
Look up a
certain thing.
Skip a bit we’re
not that
interested in. Choose our own
path through the
book.
48. iOS screen sizes
Android
You cannot build a
practical workflow
around fixed page
sizes and distribute
to multiple devices.
Scrolling and
responsive design
solve this problem.
59. It’s all about the user. What they
want and when.
Work with web designers.
The page is dead. Scrolling is your
friend.
Don’t get too attached to your print
fonts. You probably can’t afford
them.
Don’t overcomplicate. Keep
your app as simple as it can be.
*
*
*
*
*
SUMMARY
Editor's Notes
Massive shift in content distribution = rise of mobileRising tide it would be good to have a boat on
Mobile is eating the worldhttp://www.slideshare.net/bge20/2013-05-bea
Proliferation of devices [pic - multiple devices][chart: tablets overtaking ereaders]
[chart: tablets overtaking ereaders]
New distribution channels and revenue models (IAP, subs, crowdfunding)
Modes of usetime of day patterns - sofa vs out and about
Divergence between fiction and other publishing Linear narrative = solved problem = ebook is the universal container but ebooks are very poor for non-text content[percentages by sector]
Everything else: Picture books, childrens, education, etc... PDF = ubiquitous, but not mobile EPUB = “enhanced ebook”, pretender to standard Apps = where the money is, but no standardisation
Ecosystems
Ebook ecosystem - universal, portable format = growing rapidly (tho slowed somewhat by DRM)
App ecosystem... = Apple
Other stores exist - Android leads in device sales; but usage and monetization totally dominated by Apple Self-selecting
Restrictions on the market, eg. Apple will take 30% + VATYou can’t directly sell apps off your own website However - you can’t expect Apple to market your apps for you
storefront selling PDFs advantages with marketing, customer relationship
storefront selling PDFs advantages with marketing, customer relationship
vouchers in magazine world -> bundling, higher ARPU
Books have interaction design dictated mostly by the constraints of printprogressremembersharing etc
Digital = we have to decide these things, they are not built in. Some of them have such obvious answers in print books that we might not think to ask them.
For the beginner, user experience design can look like - how do we decorate our content with a bit of interaction?
What does the user want to do? How can we make that easy and delightful?The answers to those question might be quite varied even for a single app.
For the beginner, user experience design can look like - how do we decorate our content with a bit of interaction?
For narrative - pretty easy. For magazines, often OK too - closed, limited journey. You can “do” a magazine.
Never how we read other types of books. Dip in and out. Look up a certain thing. Skip a topic we’re not that interested in. Choose our own path through the book.
Cookbook - modes of use= a better cookbook than print
Good Food magazine
Good Food magazine
Good Food magazine
Good Food magazine
Death of the pageThere is no fixed page sizeCannot build a practical workflow around fixed page sizes, if want to distribute to multiple devicesBuying once gives you app on all your (Apple) devices
PDF on a phone
Buying once gives you app on all your (Apple) devices
Here’s a really simple example
Rule of thumb - All pages are smaller [use dinos?]=> don’t need to show everything at once
Touch targets need to be large -> limits on what you can fit on a page
Progressive reveals
extra non-book things - use device capabilities
Workflow- are you going to build a new printing press for every book => need to build a scalable and practical workflow => work within constraints of your framework